All Adidas articles – Page 8
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News briefsAdidas’ stripe lawsuit against Nike all but nullified
According to Reuters and others, a second appeal in Adidas’ lawsuit against Nike, first filed in 2022, has gone in favor of Nike. This lifts most of the prohibition, set by a regional court in Düsseldorf, on Nike’s use of two or three stripes on five models of pants in ...
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News briefsAdidas reveals Real Madrid's new home kit for the 2024/25 Season
Adidas has launched the latest Real Madrid CF home kit for the 2024/25 season, featuring a refined and minimalist white design that pays homage to the club’s storied history. The jersey introduces a unique houndstooth pattern, subtly woven with the initials “RM,” blending tradition with modern 3D engineering techniques to ...
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News briefsSportsshoes.com announces 11% increase in sales, 663,000 new customers in last 12 months
SportsShoes.com has achieved an 11 percent year-on-year increase in turnover to £90m (€105.6 million) and acquired 663,000 new customers in 12 months. The retailer also secured 749,000 orders from repeat customers during the same period. SportsShoes.com offers more than 17,000 products from 150 running and outdoor brands, including Nike, Adidas ...
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News briefsAdidas reopens its large Champs-Elysées store in Paris
Adidas has relocated and reopened its Champs-Elysées store in Paris. The store moved a few meters up the iconic road and is now next to the Georges V metro station. It is an extra-large, three-storey boutique with a sales area of 2,820 square meters. The first floor is devoted ...
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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ArticleFoot Locker reaffirms FY outlook as ‘Lace Up’ strategy begins gaining traction
Higher average unit prices, less promotional pricing, and an improved pipeline of new products from key vendor partners in the months ahead, including Nike, has Foot Locker confident that it will meet its FY24 financial objectives. The group, celebrating its 50th anniversary this year and preparing to make a big ...
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News briefsGerman court rules Nike can use three-stripe design on trousers, overturning previous Adidas claim
A German court has, according to Reuters, ruled that Nike can adorn some of its trouser designs with three stripes, a significant development in its ongoing legal battle with Adidas over trademark issues. This decision came during a second appeal hearing, where the Duesseldorf regional court partially overturned a previous ...
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News briefsAdidas CEO faces backlash over use of kangaroo leather amid protests at annual meeting
Adidas CEO Bjørn Gulden is facing scrutiny over the company’s use of kangaroo leather following a protest at the annual general meeting. Activists from Animal Rebellion disrupted the event with signs declaring, “Kangaroo leather is cruel,” highlighting the contentious issue surrounding the use of wild Australian animals for products. Australia’s ...
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News briefsAston Villa secures kit deal with Adidas, ends controversial partnership with Castore
Aston Villa, the Premier League soccer club, has announced a significant multi-year kit supply agreement with Adidas, starting from the 2024-25 season. This partnership marks the end of Villa’s current association with Castore, which has been marred by player complaints over the quality and functionality of the kits. The deal ...
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News briefsAdidas announces more affordable versions of popular sneakers
At Adidas 2024 Annual General Meeting in Fürth, Germany, CEO Bjørn Gulden announced that Adidas would make its sneakers more affordable. This strategy involves launching cheaper versions of top-selling models such as the Samba, aiming to cater to consumers attracted to trends but deterred by high prices. Gulden emphasized the ...
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News briefsAdidas shareholders re-elect chairman Thomas Rabe
At Adidas’ annual general meeting this Thursday, shareholders re-elected Thomas Rabe as chairman for another year, marking his fifth year in the role. The re-election comes despite opposition from Institutional Shareholder Services (ISS), a proxy advisory firm, which in April advised against Rabe’s reappointment. ISS cited concerns over Rabe’s multiple ...
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News briefsCandace Parker named President of Adidas Women’s Basketball, aims to shape future of the sport
Candace Parker, revered in basketball circles, has transitioned into a new role as president of Adidas women’s basketball, following her recent retirement from the sport. With a 16-year history with Adidas, Parker aims to shape the future of women’s sports. Adidas announced Parker’s appointment, highlighting her profound understanding of the ...
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ArticleCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
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ArticleAdidas sees strong Q1 metrics, better-than-expected results
Buoyed by improved results in many aspects of its business, from inventory level to gross margin, Adidas reported better-than-expected Q1 results. It said it was encouraged by the market progress that it is making despite a volatile and “not easy” overall marketplace. Operating income was €336 million, up from ...
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ArticleGymshark names GM, bolstering executive team for omnichannel expansion
Gymshark has announced the appointment of Hannah Mercer to the newly established role of General Manager, wholesale and retail, marking another significant addition to its executive team. Mercer brings experience to the brand, having spent six years at Adidas, where she served as Global Vice President, overseeing the brand’s retail ...
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News briefsAdidas adds NFL rookies to athlete roster
Adidas boosts its athlete lineup with rising NFL stars Xavier Legette, Adonai Mitchell, Rome Odunze, and Michael Penix, Jr. just ahead of the NFL draft. Chris McGuire, Adidas vice president of Sports Marketing, expressed excitement about the new additions: “Rome, Michael, Adonai, and Xavier are among the most promising prospects ...
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News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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News briefsAdidas unveils extensive multi-sport footwear collection for 2024
Adidas makes a statement with the launch of one of its most expansive multi-sport footwear collections to date. Catering to a diverse range of disciplines from running and tennis to the latest inclusion of breakdancing, the footwear lineup comprises 49 distinct models, equipping athletes across 41 different sports – more ...
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News briefsAdidas unveils team kits for Paris 2024 Olympics
Adidas has revealed the team kits for the athletes at the upcoming Paris 2024 Olympic and Paralympic Games. Embracing a singular design narrative, the kits symbolize a collective spirit while honoring the diverse national identities of each participating nation. Jacqueline King, Design Director for Specialist Sports at Adidas, shared insights ...
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News briefsAdidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...
