All Adidas articles – Page 9
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News briefsAdidas launches a new footwear design tournament
Adidas has announced the launch of a new Consortium Cup – a four week footwear design tournament, with 16 of the world’s most iconic sneaker stores going head to head for the chance to be crowned champions. Organized in knockout format, the Consortium Cup includes sneaker stores Overkill, Nice Kicks, ...
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News briefsBeyoncé’s Adidas line is reportedly struggling
Revenues from Ivy Park, Beyoncé’s clothing line with Adidas, fell by more than 50 percent last year, the Wall Street Journal (WSJ) has reported. According to documents obtained by the newspaper, Ivy Park posted around $40 million in sales in 2022, compared with $93 million in 2021, and in sharp ...
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ArticleAdidas braces for a hard year ahead after a difficult 2022
In a press release on Feb. 9, Adidas warn of considerably lower revenues in 2023. If Adidas decides not to repurpose Yeezy prduct, 2023 could see an operating loss as low as €700 million.
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News briefsWhat the Adidas and Les Mills partnership is about
Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...
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News briefsAdidas launches a new label
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
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News briefsAdidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
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News briefsAdidas among backers of Sapphire Sport’s new venture fund
The venture capital platform Sapphire Sport has raised $181 million for a new fund focusing on sports, media, entertainment and technology in North America, mainly in California and New York, Bloomberg has reported. The new fund’s investors include Adidas, AEG Worldwide, Arctos Sports Partners, the Bank of Montreal, City Football ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefsAdidas and Bollywood star team up to challenge Indian stereotypes
Source: Adidas Originals Ranveer Singh Adidas Originals has unveiled a new campaign for the Indian market featuring existing brand ambassador and Bollywood star Ranveer Singh. With this move, Adidas aims to bring back the streetwear mentality to elite fashion and “democratize access to culture and empower the ...
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News briefsAdidas might move its Paris store to a more central location
According to Sport Guide, Adidas is considering moving its 2,000-sqm store on Paris’ Champs-Elysées to another location, also on the Champs-Elysées but in a better spot, more visible to pedestrians and tourists. The Avenue des Champs-Élysées in Paris’ 8th arrondissement runs between the Place de la Concorde and Place Charles ...
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ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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ArticleStockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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News briefsAdidas presents its first collection for Italian national football team
As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired ...
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News briefsAdidas launches new sportswear for women, backed by research
Adidas has expanded its women’s sportswear portfolio with new high-performance bras and leggings to offer women more purposeful and better performing sports underwear. The new collection was developed in collaboration with professor of sports science and physiological advisor to elite athletes, Jason White, and professor Joanna Wakefield-Scurr, head of the ...
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News briefsJury rejects Adidas’ lawsuit against Thom Browne
Adidas failed to convince the Southern District Court in Manhattan that the use of stripes on the clothing of luxury brand Thom Browne Inc. infringes the sporting goods giant’s trademark, the three stripes. The jury found Jan. 12 that there was no trademark infringement or dilution. Adidas sought $867,225 in ...
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News briefsNew Balance is suing AS Roma over Adidas sponsorship deal
New Balance is suing AS Roma due to the club’s recent long-term agreement with Adidas. The existing technical sponsorship agreement between New Balance and the Serie A club for the production of soccer jerseys, which expires at the end of the current 2022/23 season, has not been renewed. Following press ...
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ArticleAdidas merges Canadian and U.S. businesses
Retail Insider reported Jan. 10 that Adidas is merging its U.S. and Canadian operations. According to the report, the new combined North American headquarters will be the current U.S. headquarters in Portland, Oregon. In 1993, the company established its U.S. operations in Portland and moved to its existing North Portland ...
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ArticleAnalysis: Sporting Goods Industry stocks suffer double-digit market cap decline
This exclusive analysis shows the development in the market capitalization of the top 87 stock-listed sporting goods companies.
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News briefsAdidas and Thom Browne continue their dispute in court
The ongoing dispute between Adidas and Thom Browne over the use of stripes on clothing and footwear continues, with both brands facing off in trademark litigation in Manhattan’s Southern District Court early in the new year. Adidas is seeking more than $867,000 in compensation from the U.S. fashion brand – ...
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News briefsAdidas expands partnership with Common Goal
Adidas has unveiled the next step in its global partnership with Common Goal, which aims to help drive gender equality in football by supporting dedicated grassroots initiatives in this area, on and off the pitch. The German sportswear giant said that 1 percent of net sales of the official match ...
