All Adidas articles – Page 3
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News briefsAdidas to set up GCC in East India
According to reports in Indian media, Adidas is setting up its first and only global capacity center (GCC) in Asia outside China in the eastern Indian city of Chennai. The location will enable the company to focus on key processes within the organization. Adidas has a headquarters in Gurugram, but ...
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News briefsNew trial between Adidas and Thom Browne?
The controversial legal battle between Adidas and luxury label Thom Browne will return to court to determine whether a new trial is justified. The New York District Court will hear arguments on intent following the discovery of four new emails that recently surfaced during litigation between the two parties in ...
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News briefsNew HR Director at Adidas
The Supervisory Board of Adidas has appointed Michelle Robertson as a member of its Executive Board, responsible for Global Human Resources, People and Culture, effective Jan. 1, 2024. The British national has held various HR positions at Adidas and previously at Reebok for over 18 years. Since July 2023, she ...
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News briefsAdidas moves in to Roblox
Adidas has entered another metaverse, Roblox, adding “licensed digital clothing and bespoke outfits” (UGC) to its marketplace. The brand struck a similar deal with The Sandbox exactly two years ago and is still listed as a partner on that metaverse’s YouTube page. Source: Adidas Adidas has, in ...
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News briefsMeet the EDM team at ISPO Munich and join our panel with FESI and Adidas
Join our panel with FESI and Adidas on the information requirements for EU sustainable policies at ISPO Munich.
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ArticleLatest StockX report gives an insight into what sneakerheads want
Sneaker resale platform StockX has unveiled its latest annual Big Facts: 2023 Trends report, giving an insight into what’s popular in the sneaker market this year. Retro Adidas styles and character-inspired Crocs are among the best-performing trends.
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ArticleBelow-average order fill rates continue to impact Yue Yuen
Profit attributable to Yue Yuen shareholders fell by 49 percent to $137.7 million from $270.1 million for the nine months ended Sept. 30, as sales declined by 14.1 percent to $5.99 billion from $6.97 billion. Manufacturing revenues declined by 20.9 percent year-over-year to $3.79 billion. Ebit sunk by 38 percent ...
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News briefsAdidas Original by Wales Bonner an exploration of archival looks
The latest release from Adidas Originals continues its collaborative partnership with Wales Bonner. As with other collaborations between the sporting brand and designer Grace Wales Bonner, the collection is an ongoing “exploration of athletic codes.” Source: Adidas The apparel reimagines Adidas’ sporting legacy of the 70s ...
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News briefsAdidas teams up with Bugatti for football boot release with a twist
Bugatti and Adidas have come together to create a limited edition football boot – and a release with a twist. The Adidas X Crazyfast Bugatti will be auctioned through the Adidas Collect Web 3 platform, and successful bidders will receive both a physical pair and a digital twin. The Adidas ...
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Infographics & DataSports equipment market 2022: Global revenue and market shares
Our infographic has the 2022 market sales and revenue numbers for 39 big names in Sporting Equipment for those who need the numbers fast.
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News briefsAdidas by Stella McCartney enters ski wear under Terrex label
Source: Adidas Terrex Iris Law presents the first ever Adidas by Stella Mccartney ski collection Now in the eighteenth year of the collaboration, Adidas by Stella McCartney is venturing into the snowsports arena with a new ski wear collection for Terrex, Adidas’ Outdoor label. British model and ...
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Infographics & DataSports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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News briefsAdidas raises FY guidance on stronger core, Yeezy sales in Q3
In releasing preliminary Q3 results, Adidas updated its full-year guidance. The company – citing the impact of Yeezy sales efforts in Q2 and Q3; €200 million in one-time costs related to a strategic review; and a potential write-off of €300 million for remaining Yeezy merchandise that represents a 25 percent ...
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News briefsAnta Sports buying majority stake in women’s activewear firm
Anta Sports is taking action to acquire an approximate 75 percent stake in Mayiya Clothing (Shanghai) Co., Ltd. for an undisclosed sum. The company, founded in 2016, markets the Maia Active sportswear brand for Asian women with a principal focus on the yoga sports category. Anta sees the acquisition bolstering ...
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ArticleGarment-to-garment recycling: How far along is the sports and outdoor industry?
We look at what textile recycling is not and share some brands that are moving the outdoor and sporting goods industries in the right direction.
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ArticleRental Revolution: Advantages, challenges, and the road ahead
Is your business ready for rentals? We look at how to overcome common concerns and obstacles and access the potential $700 billion rental market
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News briefsMarks & Spencer expands its online roster of sports brands
British retailer Marks & Spencer (M&S) has added an extensive mix of womenswear products from Adidas and Sweaty Betty to The Sports Edit online platform, in line with its strategy of enhancing its Sportswear category. This latest addition brings the total number of third-party sportswear brands available on M&S.com to ...
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News briefsChief Digital Officer Zalaznik to leave Adidas
Germany’s Manager Magazin reported that Adidas’ Chief Digital Officer Scott Zalaznik will be leaving the company. His successor will be Tobias Seemann, who joins Adidas as Senior Vice President Global Digital and eCommerce in October. Seemann already worked at Adidas as SVP Commercial Europe from 2020 to 2022 and before ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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News briefsAdidas launches limited-edition spikeless golf shoes with 4D midsole
Source: Adidas Adidas MC87 4D Adidas has unveiled the MC87 4D, a limited edition model of spikeless golf shoes that combines a clean and classic upper with the futuristic 4D midsole. The shoes are based on a gender-neutral last and are available in various men’s and women’s ...
