All Adidas articles – Page 3
-
News briefsAdidas and Juventus FC unveil new ten-year deal
The collaboration began in the 2015/2016 season.
-
News briefsAdidas Korea has a new Managing Director
Adidas has appointed Marcus Morent as Managing Director of Adidas Korea. An Austrian national, Morent started working at Adidas in 2005, operating in the retail finance institutional sector for the EMEA region. From 2014 to 2019, he led Adidas Korea’s retail and e-commerce businesses, serving as Vice President of Latin ...
-
News briefsAdidas fined for safety violations at New York warehouse
Adidas America, in a settlement with the US Department of Labor, has agreed to pay $235,000 in penalties to resolve violations stemming from missing guardrails and unsafe ladders at a warehouse in upstate New York. The agreement stems from a follow-up inspection conducted at the warehouse in 2024 by the ...
-
ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
-
Market ReportsExclusive data: How chinese consumers shop for sports footwear online
Explore key insights from the 2024–25 China Sports Footwear Ecomm Report, including platform shifts, premiumisation trends, and brand strategies from Nike, Anta and Hoka One.
-
ArticleFoot Locker reports Q1 loss as ‘soft’ Europe drags down comparable sales
Two weeks after entering into a definitive merger agreement with Dick’s Sporting Goods, Foot Locker formally reported results for the period ended May 3.
-
ArticleAsics and Adidas stop using kangaroo leather, but what’s next?
After Puma, Nike and New Balance stopped using kangaroo leather, Adidas and Asics have now communicated that 2025 will be the final year the material will be used in the production of football cleats.
-
ArticleTopsports International’s FY operating profit sinks by 43%
Topsports’ annual operating profit slipped by 43 percent to 1,529.7-million-yuan renminbi (€194.8m).
-
News briefsAdidas supports Stephen Lawrence Day Foundation scholarships at LCF
The scholarships will support young talents while fostering diversity within the creative industry.
-
ArticleSmall brand, big stride: Tapping into the power of running clubs
It’s no secret that brands love running clubs for brand activation. Here’s how to join the fun.
-
News briefsUS sneaker industry appeals to Trump in letter: ‘Spare us from tariffs’
The letter supports a petition signed by such brands as Nike, Adidas, Saucony, Puma and Crocs.
-
News briefsNew Category Management Leader at Intersport Germany
Sascha Groß, a former Adidas executive, will lead a key division for Intersport Deutschland, signaling a push for a stronger product strategy.
-
ArticleStrong Adidas results tempered by potential tariff impact
Operating income for the German brand rose by 82 percent to €610 million from €336 million in the period ended March 31.
-
News briefsAdidas steals GM of basketball from Puma
Max Staiger will fill the role left vacant by Eric Wise, who stepped down from his position in February.
-
News briefsJackpot for Adidas – new store in Vegas
Adidas is making its presence known in the city, establishing a flagship on – where else? – the Strip.
-
ArticleAdidas Q1 2025 results better than expected, sales up 13%
The company’s revenues grew by nearly €700 million and reached €6.153 billion in Q1.
-
News briefsNew Era and Adidas in baseball cap partnership
The players of three US college baseball teams will be wearing New Era’s iconic 59Fifty fitted caps.
-
News briefsAdidas climate neutrality ad banned by German court
Adidas is ordered to stop promoting its “carbon neutral by 2050” pledge, a court having ruled that its net-zero advertising is misleading.
-
ArticleArthur Hoeld of Adidas is to be the new Puma CEO
Puma is parting ways with CEO Arne Freundt. These are the reasons.
-
ArticleUS President Trump sets ‘reciprocal tariffs’
US tariffs on goods from Vietnam, where much sports manufacturing has moved from China, are more than doubling.
