All Adidas articles – Page 6
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News briefsPuma makes its biggest basketball investment in 10 years
Featuring their biggest NBA and WBA athletes, Puma releases its largest basketball campaign for a decade.
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News briefsAdidas fitness accessories will be distributed in the US by US Weight
Escalade, Incorporated, the official US distributor of Adidas fitness accessories, has announced a new partnership for its US Weight subsidiary.
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News briefsMathieu Sidokpohou is new at Adidas Executive Board
Mathieu Sidokpohou succeeds Arthur Hoeld. The former Executive Board member responsible for global sales will not extend his mandate beyond March 31, 2026.
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ArticleAdidas lifts FY guidance after another strong quarter
Citing current brand momentum and better-than-expected results in Q3 ended Sept. 30, Adidas increased its FY24 guidance for a second consecutive period. The German group is now forecasting about 10 percent currency-neutral sales this fiscal year, up from a prior outlook of a high-single-digit rate and €1.2 billion in ...
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ArticleThree sports companies on the Forbes list
When Forbes business magazine published its annual list of the World’s Best Employers, three sports companies were among the top 50. Almost.
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ArticleJürgen Klopp returns to leadership position as Red Bull’s Global Head of Soccer
Jürgen Klopp, the 57-year-old German, will assume the role of Global Head of Soccer at Red Bull on Jan. 1, 2025.
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News briefsAlantra acquires majority stake in sports textiles producer SPW Fabrics
SPW Fabrics supplies global brands like Le Coq Sportif, Puma, Adidas, Rapha, Gobik, and Banana Moon.
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News briefsEllesse is turning senior and celebrates with luxury
Italian sports fashion brand Ellesse celebrates 65 years in business with luxury sneakers.
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ArticleWell-known brand-name products surface on Shein
Major brands face scrutiny as their products appear on Shein, sparking environmental and ethical concerns.
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News briefsAdidas loses case over Thom Browne's four stripes
Thom Browne can use the design of four stripes, says the District Court of Nuremberg-Fürth.
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ArticleAdidas to close offices of sports app developer Runtastic in Austria
The closure affects 170 employees as part of the German company’s strategic shift to centralize digital operations.
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ArticleAll For Padel keen on the US
The Adidas license holder for padel will be launching a pickleball collection.
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ArticleFoot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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News briefsAdidas cleats to glitter for the playoffs
Adidas will soon release a limited edition of its baseball shoe Adizero Impact+ together with Swarovski.
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News briefsCarhartt hires new VP with extensive footwear experience at Adidas, Hoka, New Balance
Is the classic workwear brand about to focus more on developing shoes from now on?
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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ArticleFoot Locker customer prioritizes discretionary spending on footwear
Foot Locker stays on course despite economic challenges, focusing on its loyalty program, expanded brand portfolio, and upcoming mobile app launch.
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News briefsAdidas mixes culture with sneakers in first Korean heritage store
In Seoul, the 75-year-old brand makes a Korean heritage debut.
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News briefsUnder Armour has a new Vice President of Commercial for EMEA
With 25 years of experience in the sports, lifestyle, and fashion industries, Under Armours says the signing will bring a wealth of expertise in driving commercial success and more to the company.
