All Adidas articles – Page 6
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News briefsAdidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleAnalysis: Double-digit increase in sales per employee in 2022
We bring you employee numbers at the world’s biggest sporting goods companies, sales per employee, and how these compare with other industries.
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Infographics & DataThe most faked sneaker models
One brand dominates, but with which iconic line? Our infographic shows the RRP, counterfeit price and resale value of the 10 most counterfeited sneakers.
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News briefsAdidas licensee to introduce a new pádel brand
All for Padel (AFP) is planning to field its own brand, according to a pair of reports in CMDsport. The brand is to make its debut in December (for the Christmas season); include racquets, apparel and shoes; and take aim at “the new generations.” CEO José Luís Sicre assures CMDsport ...
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Infographics & DataSGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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News briefsApparel brands address textile waste management in new report
Apparel brands have come together with the Policy Hub – Circularity for Apparel & Footwear and Eunomia Research & Consulting to research and publish a set of principles for an effective waste management system to tackle pollution and facilitate the transition to a circular economy for textiles ...
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C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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ArticleUnions send open letter to Adidas demanding workers be compensated from Yeezy profits
In response to Adidas’ announcement to begin selling off Yeezy products, unions united in the Pay Your Workers - Respect Labor Rights (PYW-RLR) trade union committee have written an open letter to Adidas CEO Bjørn Gulden. In the letter, they support the company’s pledge to donate proceeds from the sale ...
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ArticleSporting Goods 2022 – The top companies worldwide by sales and profit
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
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News briefsTopsports sticks to gameplay despite volatile years
The Chinese sportswear retailer offering a portfolio of athletic brands, dominated by Nike and Adidas, suffered a 25 percent drop in net income attributable to shareholders to 1,836.6-million-yuan renminbi (€258.8m) for the 12 months ended Feb. 28. Gross margin slipped by 170 basis points to 41.7 percent from 43.3 percent ...
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News briefsAdidas and Prada launch first joint football boot collection
Adidas and Prada have unveiled their first joint collection of football boots. The Adidas Football for Prada collection for men and women combines Prada’s sophisticated codes and materials with Adidas’ performance football technologies. The collection reimagines three Adidas products – the Predator Accuracy, Copa Pure and X Crazyfast. The boots ...
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News briefsAdidas launches Move For The Planet initiative in June
Source: Adidas Adidas has introduced Move For The Planet, a new global initiative to encourage people to turn their activities into actions. The company is committed to donating €1 to Common Goal for every 10 minutes of activity recorded on the Adidas Running App across 34 sports ...
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ArticleFoot Locker lowers full-year outlook on “challenging backdrop”
Foot Locker, after reporting a 73 percent drop in Q1 operating income to $61 million and an 11.4 percent decline in total sales to $1,927 million for the period ended April 29, dialed back its FY23 outlook for revenues, comp sales and gross margin for the 12 months. The news ...
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News briefsAdidas revives Manchester United 1988-90 seasons with Originals collection
Source: Adidas Celebrating the venerated terrace wear of the late 80s and early 90s, Adidas and Manchester United have unveiled the Man Utd x Originals collection, which revisits popular pieces from the Adidas archive and integrates them into today’s soccer culture. Evoking a sense of nostalgia, the ...
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ArticleAdidas to sell Russian business
Adidas mulls selling its Russian business to another foreign investor or passing it to local management, Russian newspaper Kommersant reported, citing sources on the local market. One of the sources claimed that the eventual target is to relaunch the 100 most profitable stores, which have stood idle since October 2022. ...
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Infographics & DataThe most expensive sneakers ever publicly sold
The sneaker resale market is worth almost $30bn, set to increase to $100bn by 2026. We look at the most expensive sneakers ever sold.
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News briefsAdidas and queer designer Mnisi launch Pride 2023 collection
Adidas announced its latest collaboration with South African queer designer Rich Mnisi with a unique collection and campaign for Pride 2023 called Let Love Be Your Legacy. With a shared ambition to encourage allyship and freedom of expression without bias in all spaces of sport and culture, the Adidas x ...
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News briefsAdidas' new concept for Canadian outlet stores
Adidas has developed a new store concept to be rolled out in Canada, according to Retail Insider. “The Pulse” concept will be the German brand’s “premium factory outlet concept for the foreseeable future,” as vice president of retail for Canada Lesley Hawkins told the publication. The design is to include ...
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News briefsY-3 and Adidas take on the running shoe
In the latest in its ongoing collaboration with with Japanese fashion designer Yohji Yamamoto, Adidas has for the first time released a capsule collection of running sneakers under his Y-3 brand. Yamamoto describes the Y-3 brand as a “blend of sport and style and the tension caused by mixing tradition ...
