All Adidas articles – Page 4
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News briefsSports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
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News briefsAdidas Originals Golf returns to the links
Gazelle, Superstar and Samba are back on the golf course as Adidas Originals return to the scene.
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ArticlePerfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
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ArticleAdidas and Inuteq keep F1 drivers cool with tech filled garments
Together, Adidas and Inuteq have created a jacket and a vest that double the impact of just wearing a cooling vest.
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ArticleAdidas and Bundesliga back in official matchball partnership
After eight seasons, Adidas footballs will return to the pitches of the Bundesliga and Bundesliga 2.
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ArticleYue Yuen reports improved FY results on manufacturing rebound
The globe’s largest manufacturer of footwear posted a 47 percent increase in FY24 Ebit to $572.1 million versus $390.2 million for the 12 months ended Dec. 31.
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News briefsIndonesia’s footwear industry is hurt as Nike and Adidas factory makes layoffs
In total, 3,500 jobs have disappeared at two major factories in the country since Jan.
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News briefsActress joins the Adidas influencing family
Brazilian-American actress Camila Mendes is set to help Adidas amplify its reach worldwide.
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ArticleOutlook – How Adidas seeks to become a healthy company again
“Making things simpler is the most difficult task we have,” says CEO Bjørn Gulden, but that is not the only challenge Adidas faces.
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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ArticleFoot Locker’s sales rose 2.6% in Q4, modest growth forecast for FY25
The group will do another 300 store refreshes (following 400 in 2024) and 80 additional “Reimagined” doors.
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ArticleAdidas adopts cautious view on FY25; turns Q4 operating profit
Adidas is forecasting an annual operating profit increase of 27-35 percent in 2025.
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News briefsAdidas and England Squash agree new partnership
The deal saw Adidas become the official clothing and shoe partner of the governing body.
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ArticleAdidas to sponsor Kings League
The seven-a-side league is starting to get attention from major brands.
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News briefsA1 Padel has a new official court
The company courts will now be installed for the purpose elsewhere in Spain.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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C-Suite InterviewWFSGI CEO Emma Zwiebler: “We are focused on unlocking the potential in the industry”
Emma Zwiebler reflects on her first year as CEO of WFSGI.
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ArticleSport 2000 reports steady growth despite market challenges in 2024
Specialists and the running category drove growth for the retailer alliance Sport 2000 in 2024.
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ArticleBetter and better sales at All for Padel
All for Padel, license holder for Adidas padel products, has now twice increased its revenue forecasts for full-year 2024, according to CMDsport.
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ArticleAdidas to streamline business, cut HQ positions
Just after Adidas reported better-than-forecast preliminary results for Q4 that included 19 percent sales growth, the company confirmed that there will be layoffs at the company’s headquarters.
