All Adidas articles – Page 4
-
News briefs
Adidas establishes residency for digital artists
Adidas’ web3 division, Three Stripes Studio (/// Studio), has instituted a residency program for digital artists. Residency by Adidas, as it is called, will open operations on Sept. 7. This coincides with Korean Blockchain Week in Seoul, where the company will be displaying works by the program’s first resident artists ...
-
Article
Crisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
-
Article
New digs for a Spanish court manufacturer
AFP Courts is hastening to complete a project that – to the exclusion of raw-materials procurement – will focus its entire operation at a single site, according to CMDsport. Situated in Barcelona, the facility encompasses 10,500 square meters, with 3,500 going towards the factory and the remaining 7,000 towards a ...
-
Article
Foot Locker committed to Lace Up strategy despite current challenges
Faced with persistent store traffic and conversion challenges, a promotional landscape, and an 11 percent year-over-year increase in inventories, Foot Locker has lowered its financial outlook for the remainder of the FY and paused its dividend for shareholders as it works to get better positioned for the upcoming holiday season ...
-
News briefs
Bata India reportedly exploring partnership with Adidas for local market
Bata India said that it is exploring the opportunity of a partnership in its domestic market but had no developments to announce. ”We would like to inform that the company continues to explore opportunities for strategic alliance/collaborations/tie-up for the Indian market, and as and when matters arise that require disclosure, ...
-
Article
Cosmetics company Coty renews long-term licensing partnership with Adidas
Coty Inc. announced that it has renewed its long-term licensing agreement with Adidas. Founded in Paris in 1904 and now headquartered in the Big Apple and traded on the New York Stock Exchange, Coty is one of the world’s largest cosmetics companies with a portfolio of iconic brands in fragrance, ...
-
Infographics & Data
Year-on-year DTC sales growth 2022
How do the 2022 DTC sales at some of the biggest sporting goods companies compare with 2020 and 2021? We have the numbers for Nike, Adidas and more.
-
Article
Adidas’ bumpy year showing some signs of smoothing out
While still facing hurdles in its recovery and path to profitability in 2025, Adidas began to show some positive developments in Q2 that included improved sell-throughs for some products and a €400 million boost from the sale of surplus Yeezy shoes that will reduce the group’s expected FY23 loss. ...
-
Article
Adidas extends contract with Manchester United, guarantees €1bn over 10 years
Source: Adidas The new 2023/24 away kit sees a return to the iconic vertical stripes that adorned the club’s first ever away shirts With Adidas extending its kit sponsorship deal with Manchester United by ten years, the contract runs until 2035 and guarantees the football team at ...
-
Article
Kangaroo Protection Act introduced in U.S. Congress
The bipartisan bill introduced in the U.S. House of Representatives would ban the sale of kangaroo body parts in the U.S., including on footwear and apparel. Months ago, Puma and Nike announced they would halt further sourcing of kangaroo skins for their respective soccer boots. The Center for a Humane ...
-
News briefs
Adidas joins Fashion For Good’s footwear recycling pilot
Fashion for Good has launched a new pilot with brand partners, including Adidas and footwear recycling innovator FastFeetGrinded, to test and validate footwear recycling processes and to support the uptake of recycled content in footwear, towards a more circular footwear industry. Globally, 24 billion shoes are added to the market ...
-
News briefs
Adidas updates guidance after Yeezy boost
Adidas, bolstered by its first sell-off of Yeezy styles, is now forecasting a full-year operating loss of about €450 million. That total represents a 36 percent improvement from its prior guidance of an FY23 operating loss of €700 million. If additional sales of Yeezy product are successful, annual results will ...
-
News briefs
Adidas Outdoor North America GM to depart
Michael Kadous, North America Senior Director and GM for Adidas Outdoor, Terrex and Five Ten, has announced on Linked In that he is to leave the company after seven years. Kadous joined Adidas in 2016 as a Director Global Finance, before becoming Senior Director of Global Transformation Adidas Outdoor, Terrex ...
-
Article
Adidas reportedly receives €508 million in Yeezy orders
Adidas is said to have received €508 million in orders for 4 million pairs of shoes from the now defunct Yeezy partnership, according to the Financial Times. This, sources report, exceeded the company’s most optimistic forecast, although total net sales were lower than the value of the stock. In its ...
-
News briefs
Nike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
-
News briefs
Adidas unveils its new Switch FWD running shoe
Source: Adidas Switch FWD Adidas is introducing the Switch FWD, a new running shoe design expected to launch globally on July 27. The EVA compound midsole in the Switch FWD features “intricately designed voids that collapse and spring forward, converting weight into forward motion,” the brand said. ...
-
News briefs
Adidas claims West misappropriated Yeezy marketing funds
Bloomberg reports that although the legal battle between Adidas and its former partner Kanye West has largely been kept under seal, a reporter was able to get a look at court documents that reveal some key details. According to the documents, the sporting goods company claims that West was paid ...
-
News briefs
According to Adidas, Blokecore has landed in the U.S.
While the company celebrated Lionel Messi’s arrival at Inter Miami, Adidas says the Blokecore fashion trend is making its way in the United States, a style that refers to a fashion aesthetic that often includes vintage soccer-style pieces. Source: Adidas Jenna Ortega for Adidas Sportswear Given Adidas’ ...
-
Article
Adidas welcomes Messi to Miami, expands youth football initiatives
On July 19, Adidas welcomed Lionel Messi to Miami, celebrating the Argentine star’s arrival in North America ahead of his first game for Inter Miami CF on July 21. A number of Adidas-branded vehicles, including a cargo ship, boats and helicopters, passed through the Port of Miami and were dressed ...
-
Article
Adidas partners with scientific project: Biopolymers from algae for textiles
The textiles of the future are “bio-based”. This is the conviction behind the BIOTEXFUTURE Innovation Space – a concept funded by the German Federal Ministry of Education and Research as part of the transformation to a bio-based economy. A central role in this innovation space is played by the German ...