All Adidas articles – Page 2
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ArticleDecathlon and Rheon Labs in first, but not last, compression-collaboration
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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News briefsPuma share price jumps amid takeover rumors involving Adidas, CVC and ABG
Takeover rumors around Puma have intensified, with reports linking the brand to CVC, ABG and Adidas.
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AnalysisThe top sporting goods industry performers by sales and profits in Q2 2025
The 43 publicly traded companies in our quarterly scorecard have experienced a significant 45 percent decline in aggregated profits.
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ArticleAdidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
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ArticleLi Ning posts mixed first-half financial performance
Li Ning’s H1 shows slower growth and profit decline, as weak consumer demand and rising costs weigh on margins and results.
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ArticleSportsShoes.com posts record £93.3m revenue
The UK-based online running and outdoor retailer reported record turnover, stronger earnings and over 670,000 new customers in FY2025.
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News briefsOaxaca to sue Adidas, alleging misuse of traditional sandal design
Shoe manufacturer Adidas has collaborated with designer Willy Chavarría to create a sandal inspired by indigenous footwear, and the Mexican Minister of Culture has announced plans to file a lawsuit against them.
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News briefsPuma appoints Andreas Hubert as COO
The new chief operating officer comes from a well-known competitor.
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ArticleAdidas confirms guidance as Q2 sales fall short, tariff costs set to grow
Adidas highlights “elevated uncertainty” due to two different effects.
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News briefsAdidas sues again over its stripes
Adidas America Inc. has filed a trademark-infringement suit against Edikted LLC, a self-described “Gen-Z-oriented online fashion brand, heavily influenced by pop culture, technology, and style.” Operating on a “try and repeat model,” Edikted limits its inventory by producing “controlled amounts” of the styles its customers demand. It is headquartered in ...
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ArticleStarvie joins the GSIC
Global Sports Innovation Center (GSIC), a non-profit founded in 2015, has a new member in Spanish Starvie.
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News briefsGerman BSI forms new group to strengthen team sports segment
The Bundesverband der Deutschen Sportartikel-Industrie (BSI) has launched a new specialist group focused on team sports.
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News briefsAdidas launches Everyday Running footwear collection
The new range was developed for everyday runners who find it complex and overwhelming to choose appropriate footwear.
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ArticleWFSGI: 'Physical Inactivity costs $300bn by 2030' - Industry steps up with unified action plan
The global sporting goods industry launched the first-ever Sporting Goods ”Physical Activity Impact Report: Moving the World Towards an Active Future”.
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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ArticleMovement for everyone: How sports brands are breaking down barriers and getting people moving
Outdoor brands are making movement more accessible. Through inclusive events, community formats, and smart, purpose-driven strategy.
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News briefsNew GM for Adidas India
Adidas has appointed Vijay Chauhan as General Manager of Adidas India.
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Infographics & DataFull list: Global sporting goods industry stock market performers 2024
How did the sporting goods industry do in 2024? Download our list of the 85 stock-listed sporting goods companies and their results from last year.
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AnalysisThe top sporting goods industry performers by sales and profits in Q1 2025
Key market players are still in turnaround mode as the sporting goods industry reports its first results of 2025.
