News and insights about brands in the sporting goods industry
Everything you need to know about the most important brands like Nike, Adidas or Lululemon and up and coming brands in the sports business
-
News briefsNike and USA Olympic athletes address controversy over women’s track and field kit
Nike and several USA Olympic athletes have responded to online backlash regarding the design of the women’s Team USA track and field kit. A photograph of the uniform sparked criticism, with many labeling it as “sexist” and “revealing.” The photograph, circulated by Citius Mag, compared the women’s high-cut bodysuits to ...
-
News briefsEcco releases golf shoe with YouTuber and influencer Rick Shiels
Ecco Golf joins forces with golf YouTuber Rick Shiels to unveil an exclusive edition of the Biom C4 shoe. Limited to 500 pairs, this collaboration “captures Shiels’ personal style” and will be exclusively available on the brand’s website. The shoe incorporates Shiels’ logo on the heel and ...
-
ArticleAgilitas Sports obtains licence for Lotto in India, Australia and South Africa
New York-based brand management firm WHP Global announced a new long-term license for Lotto with Indian sportswear and athleisure solutions platform Agilitas Sports. The license gives Agilitas exclusive rights to design, manufacture, promote and distribute the Lotto brand in India, Australia and soon in South Africa. The acquisition of the ...
-
News briefsAdidas unveils extensive multi-sport footwear collection for 2024
Adidas makes a statement with the launch of one of its most expansive multi-sport footwear collections to date. Catering to a diverse range of disciplines from running and tennis to the latest inclusion of breakdancing, the footwear lineup comprises 49 distinct models, equipping athletes across 41 different sports – more ...
-
News briefsAdidas unveils team kits for Paris 2024 Olympics
Adidas has revealed the team kits for the athletes at the upcoming Paris 2024 Olympic and Paralympic Games. Embracing a singular design narrative, the kits symbolize a collective spirit while honoring the diverse national identities of each participating nation. Jacqueline King, Design Director for Specialist Sports at Adidas, shared insights ...
-
ArticleFinland’s Luhta reveals Olympic Collection from Rukka
Luhta Sportswear Company has been outfitting the Finnish Olympic team since 2017. As the Paris Olympics loom in July, the Finnish contingent will don the attire crafted by Rukka, the company’s specialized brand in technical and sports-specific apparel, footwear, and accessories. The team will sport Rukka garments during travel, at ...
-
News briefsAdidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...
-
ArticleLululemon unveils Team Canada’s kit for Paris 2024
Vancouver-based activewear brand Lululemon has revealed Team Canada’s summer athlete kit for the upcoming Paris 2024 Olympic and Paralympic Games. This initiative marks Lululemon’s second collaboration with the Canadian Olympic and Paralympic teams, but it’s the first time they’re crafting athlete kits tailored for warm weather. In a statement, ...
-
News briefsTarget jumps on the pickleball trend
Source: Prince Prince for Target US retail giant Target has announced a limited-time pickleball collection in collaboration with tennis and lifestyle brand Prince. According to the Sports & Fitness Industry Association’s (SFIA) 2023 Topline Participation Report, pickleball is the fastest growing sport in the US, and now ...
-
News briefsNike supports mothers’ needs with new sports bra and shoe
Source: Nike Nike (M) Swoosh Bra Nike has created a wearable pump-compatible sports bra and an adjustable, easy-on walking shoe to support expecting and postpartum mothers. The new Nike (M) Swoosh Bra offers adjustable cup capacity thanks to wearable breast pumps to adapt to a changing body. ...
-
News briefsTaylorMade unveils junior golf sets
TaylorMade is making a significant foray into the market for dedicated junior sets. The company’s core engineering team has developed clubs for younger players with a clear emphasis on performance and supportive features. All clubs in the set have been designed to help players build correct foundations from an early ...
-
ArticleProtest supports NGOs and initiatives that "help everyone ride more"
Dutch sportswear brand Protest has launched the Protest Fun(d), an initiative to help everyone ride more. The Fun(d) provides financial donations and focuses on two pillars: non-profit organizations and creative initiatives. This means that it supports both NGOs in pursuing their social goals as well as supporting creative adventurers with ...
-
ArticleAsics presents new Nimbus Mirai as its “most circular shoe ever”
Source: Asics Asics is launching the Nimbus Mirai, a performance running shoe designed to be remade at the end of its life. “Mirai” is the Japanese word for future, reflecting the brand’s commitment to make a positive impact on future generations of runners. Designed with recycling in ...
-
News briefsHead and Porsche present exclusive capsule for the 911 Turbo’s 50th anniversary
Source: Head Porsche | Head W Series To mark the 50th anniversary of the Porsche 911 Turbo, Head and Porsche have teamed up to create three exclusive skis and a complete collection of sportswear and accessories, including two Mips helmets and a pair of ski goggles, influenced ...
-
News briefsSunderland AFC and Hummel reunite in new partnership
Sunderland AFC and the Danish sportswear brand Hummel have officially announced a new multi-year partnership, marking a comeback of an alliance first established in 1988. Commencing in July 2024, Hummel will take on the role of the club’s new kit partner. This agreement, set to run for an initial five-year ...
-
News briefsNew Balance teams up with Joe Freshgoods
New Balance has teamed up with Joe Freshgoods, the Chicago-based lifestyle brand founded by Joe Robinson, on the return of the New Balance 1000. The sneaker running style, originally released in 1999, has been reimagined for a new generation but with a “When things were pure” nostalgic influence, from the ...
-
Article“Biggest marketing investment ever”: Puma launches brand campaign
Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.
-
News briefsSpalding launches ‘Always Building’ global campaign
Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life. The campaign highlights how sports help build a community that ...
-
News briefsGilbert re-connects with New Zealand Rugby
Gilbert has announced a new partnership to become the official rugby ball of the New Zealand Rugby Union (NZRU) at all levels. The British brand will be the official rugby ball supplier of the All Blacks and Black Ferns men’s and women’s national teams, as well as New Zealand’s sevens ...
-
News briefsCastore enters Swiss market
Castore has announced a multi-season partnership with Swiss pro football club FC Zurich, starting on July 1, 2024. The collaboration sees Castore becoming the club’s official kit partner for the 2024-2025 season and onwards. The new partnership marks Castore’s entry into the Swiss market, further expanding the brand’s presence throughout ...
