News and insights about brands in the sporting goods industry – Page 14
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ArticleTenniscore: How tennis grows by conquering the fashion world
Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, and brands like On are getting into the game. Tennis is making a brilliant comeback!
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News briefsPuma introduces made-in-Italy footwear collection
The German company reissues five of its classic silhouettes, all crafted in Italy using premium materials.
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News briefsPuma House in Paris is open
The Puma House in Paris opened on July 27, serving as “the epicenter for all things Puma” during the Olympics.
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News briefsThe Nike Athlete House in Paris
Nike supports its Olympic athletes with a special retreat for preparing, celebrating, resting and recovering.
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News briefsIrina Shayk celebrates ‘Parisian lifestyle’ with H&M activewear
H&M’s activewear label Move has launched a new women’s collection, inspired by a sporty Parisian lifestyle and fronted by a supermodel.
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ArticleAsics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
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News briefsThe Lycra Company’s Coolmax EcoMade fiber makes its debut at the Paris Games
Brazilian brand Body Work has unveiled the official jerseys of the Brazilian volleyball team for Paris 2024, made from a fabric that blends two fiber technologies from The Lycra Company.
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News briefsReusch unveils goalie glove with temperature-regulating Outlast
Reusch teamed up with Outlast for a new model in the Goalkeeping 2024 collection with temperature-regulating material on the back of the glove, creating a microclimate that regulates heat and moisture.
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News briefsAdidas collaborates with Marvel Studios’ ‘Deadpool & Wolverine’
Adidas has unveiled an exclusive collection to celebrate the release of Marvel Studios’ new Deadpool & Wolverine movie, which hits US movie theaters on July 26, 2024.
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News briefsKipsta unveils new official match balls for UEFA Europa League, Conference League
Kipsta presents the official match balls to be used in all UEFA Europa League and UEFA Conference League matches from the 24-25 season and until the end of the 26-27 season.
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News briefsJoma will be visible at Paris 2024
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
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News briefsNew Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
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News briefsPacSun enters US men’s activewear market
American apparel retail brand PacSun has launched a 28-piece activewear line for men in the US, called A.R.C. (Active.Recreation.Comfort.).
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ArticleMichelle Obama’s Plezi Nutrition joins forces with Stephen and Ayesha Curry
Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, is teaming up with Stephen and Ayesha Curry as investors and brand partners.
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News briefsLaying the smart tech underfoot
A company called Feldspar is developing a novel smart track for running – for both training and entertainment.
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News briefsSeve Ballesteros Foundation launches first golf apparel collection
The Seve Ballesteros Foundation is introducing its first golf apparel collection to honor Seve Ballesteros and coincide with the 40th anniversary of his victory at the 1984 Open Championship. The first Seve collection features items made in cotton, cashmere and four-way stretch technical fabrics. It comprises golfing essentials like polos, ...
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News briefsVans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive. Users of the platform will have a first look at the Mixxa, the first shoe the brand will have released before sales begin ...
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News briefsNike at Centre Pompidou in Paris
Source: Nike Cycloide Piazza by Raphael Zarka Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July ...
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News briefsPuma Golf releases product capsule to celebrate British Open
Puma Golf has unveiled the Fair Isle Capsule, which is rooted in tradition and pays tribute to The Open Championship, sometimes called the British Open outside the UK.
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News briefsInter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration. The Qatar Airways logo will now be featured on all training apparel ...
