News and insights about brands in the sporting goods industry – Page 11
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News briefs“Take me out to the view screen”
Major League Baseball (MLB) has streamed its first regular season game – the Los Angeles Angels vs. the Tampa Bay Rays at Tropicana Field, Tampa – through its interactive, virtual ballpark. Spectators anywhere in the world with an internet connection could watch the game in three dimensions, from unprecedented vantage ...
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News briefsXtep announces brand strategy upgrade and international store opening support initiatives
Chinese sportswear company Xtep has announced its brand strategy upgrade of “World-class Running Shoes of China Xtep.” Marking a new chapter in innovation, the company launched the latest additions to its 160X running shoe series – the 160X 5.0 PRO and 160X 5.0 models. The new 160X running shoes adopt ...
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SponsoredSympatex closes loops in the outdoor industry – Join in!
The outdoor industry is being called upon to drastically reduce its carbon footprint. Sympatex shows which adjustments can already be made today.
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News briefsPuma to sponsor Dux
Puma has signed a two-season deal to become the technical supplier for Dux Gaming, according to Esports Insider and Tradesport. Dux operates in both sports and e-sports, in the latter case competing in FIFA (EA Sports FC), NBA 2K and Formula One. In addition to such e-sports teams, Puma will ...
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ArticleSkier Eileen Gu presents Bosideng's weightless down innovations in Milan
Chinese down jacket manufacturer Bosideng showcased its latest “Weightless Down Jacket” technology at a runway show during Milan Fashion Week at La Vigna di Leonardo. While Bosideng drew inspiration from the Italian Renaissance and the architecture of La Vigna di Leonardo, the featured collection was focused on ...
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News briefsLeather Naturally launches a digital exhibition highlighting leather circularity
Leather Naturally has launched a digital exhibition that is meant to spotlight and celebrate the role that leather plays in a circular, sustainable economy. Featured brands include Adidas, Puma, Coach, Dr Martens, Schott NYC, Ecco, Dents, The Boot Repair Company, Leather Repair Company, Chicago School of Shoemaking, Anya Hindmarch, and ...
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News briefsFila will continue to outfit Italian ice sports athletes
Fila Holdings Corp. has announced that the Fila brand’s partnership with the Italian Ice Sports Federation (FISG) will continue for the entire four-year Olympic cycle until 2026. The 2022 Beijing Winter Olympics, where the national short and long-track speed skating team and the mixed doubles curling performed in specially designed ...
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News briefsLacoste to double number of stores in India
French apparel brand Lacoste plans to open around 50 standalone stores in India over the next five years, Business Standard has reported, based on an interview with Lacoste’s CEO for the Asia-Pacific region, Marcus Meyer. The brand currently has 42 stores and seven digital marketplaces in India and plans to ...
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News briefsCricketer Deepak Chahar launches new sports brand in India
Deepak Chahar, the 31-year-old cricketer who plays in the Indian Premier League and team India, has officially launched a new sports brand called Dnine Sports. The brand will be incorporated under Lcdc Athletics Private Ltd., which Chahar co-founded with his father, Lokendra Singh, last year. Dnine’s products, designed to enhance ...
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News briefsDoja Cat launches Skechers signature collection
Source: Skechers Skechers x Doja Cat Grammy Award-winning rapper, singer and songwriter Doja Cat continues her role as Skechers artist-in-residence with the debut of her first footwear collaboration, available at first exclusively on StockX for a limited time. The Doja’Lite from the Skechers x Doja Cat collection ...
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News briefsAdidas launches limited-edition spikeless golf shoes with 4D midsole
Source: Adidas Adidas MC87 4D Adidas has unveiled the MC87 4D, a limited edition model of spikeless golf shoes that combines a clean and classic upper with the futuristic 4D midsole. The shoes are based on a gender-neutral last and are available in various men’s and women’s ...
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News briefsBabolat will open a padel innovation center in Spain
French equipment maker Babolat has announced that it is investing in a new padel technical center in Spain. The new unit, located in Sant Fruitós de Bages, about one hour from Barcelona, will be used by the brand as a studio for testing and developing its own padel racquets while ...
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News briefsBrooks launches running shoe made from partially recycled materials on path to net zero
Source: Brooks Running Green Silence Ghost 15 With the introduction of the Green Silence Ghost 15, Brooks takes another (running) step toward its net-zero emissions goal in 2040. 39.4 percent of the shoe is made from recycled materials, including 80 percent of the upper. Both represent the ...
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News briefsGulden comments on Kanye West incident on podcast
Nicolai Tangen, CEO of Norges Bank Investment Management, interviewed Bjørn Gulden, CEO of Adidas, on his podcast “In Good Company” on Sept. 13. The boss of the world’s second-largest sporting goods company said during the interview, among other things, that Kanye West may not have meant his anti-Semitic statements as ...
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News briefsFreitag celebrates 30 years with a fake turned original
In the fall of 1993, two brothers made bags from used truck tarps in a Zurich apartment. Today, this has grown into a company that puts unique recycled bags on the road from Europe to Asia. The idea is to keep used materials in circulation for as long as possible ...
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ArticleSafilo and Amazon launch new smart glasses with Alexa for the US market
Amazon has announced upgrading its smart eyewear collection with the launch of seven new styles, including five Echo Frames models, its proprietary brand, and two designs by Carrera, a house brand of Safilo Group. It is the first time the Italian eyewear company has partnered with Amazon. All Amazon smart ...
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ArticleCoats and Lenzing join forces for Circle’s synthetic-free running shoe
Source: Circle Sportswear Circle Sportswear SuperNatural Runner Coats Footwear, a UK-based yarn and structural component manufacturing company, announced its collaboration with Lenzing Group, an Austrian manufacturer of specialty cellulose-based fibers for the textile industry. By combining Coats Footwear’s ProWeave™ technology with Lenzing’s Tencel™ lyocell filament, the two ...
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ArticleReebok unveils new premium sportstyle line in partnership with Farfetch's NGG
Reebok has unveiled Reebok LTD, a new premium line led by New Guards Group (NGG), with the goal of further elevating the Reebok brand through new products and collaborations. Reebok defines LTD as “a playground for creative evolution” under the motto “LEARN. TEST. DESIGN.” (LTD); a platform to unleash personal ...
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News briefsRoger Federer’s last Grand Slam-winning outfit up for sale in historic tennis auction
Source: Prestige Memorabilia Roger Federer’s 2018 Australian Open match worn and signed outfit Prestige Memorabilia announced an auction of tennis memorabilia culminating in an exclusive piece of tennis history: Roger Federer’s match-worn outfit from his landmark 20th Grand Slam victory at the 2018 Australian Open. The win ...
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News briefsPatagonia releases new neoprene-free wetsuits with more stretch and comfort
The US magazine Surfers reports that Patagonia has released a redesigned line of its Yulex neoprene-free wetsuits. After searching for a way to get rid of neoprene – a synthetic rubber – since 2008, the outdoor brand released its first neoprene-free line of wetsuits in 2014, made from natural Yulex ...
