News and insights about brands in the sporting goods industry – Page 11
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News briefsMessi´s new mate mate
Mate is the national drink in Argentina. The thermos company Stanley has now done the ultimate mate-thermos-deal together with the ultimate mate-drinker.
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News briefsPortugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
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News briefsIntersport France and Fédération Française de Football extends partnership
Intersport France will extend its partnership with the French Football Federation until 2027, becoming the official supplier of the French Cup.
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ArticleRussian sporting goods market is flooded with fakes
The share of counterfeit fake products on the Russian market has expanded since 2022. This is SGI Europes staff member Vlad Vorotnikov reporting.
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News briefsNike pays tribute to retiring Rafael Nadal with film narrated by Phil Knight
Rafael Nadal has been a Nike athlete since he was 13 years old and winning the Paris Open 14 times. He was therefore honored with a film narrated by the Nike founder with the Eifel Tower as a fond.
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News briefsAdidas and Mexico extends kit deal until 2034
Adidas and the FMF (Federación Mexicana de Fútbol Asociación) have jointly announced the extension of their partnership until 2034, reaffirming their commitment to the development of football.
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News briefsFuturistic ski-inspired collection by Goldwin and J.L-A.L
The collaboration merges advanced fabrics and cutting-edge design, redefining performance and style in ski and urban apparel.
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News briefsHugo Boss launches ski range
The Boss Ski capsule comprises both technical skiwear and après-ski pieces.
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News briefsMacron new official kit supplier of all teams in Major League Rugby
Macron succeeds another Italian company when Kappa is leaving the MLR rugby scene.
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News briefsLacoste partners with the Rolex Paris Masters
The brand will be a premium partner of the tournament until 2030.
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Case StudyHoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
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News briefsWorld Rugby and Fanatics team up on global merchandise deal
The wide-ranging agreement aims to make merchandise more accessible to rugby fans worldwide.
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News briefsVasaloppet and Stadium extend partnership
80.000 Nordic skiers in one week. That’s how big the world’s biggest cross-country ski race has grown. Vasaloppet is now extending its cooperation agreement with the Swedish sports chain Stadium.
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News briefsKästle partners with Olympic champion Anna Veith
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.
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ArticleIntersport teams up with AC Milan and Puma to inspire next generation ball wizards
For over 100 times, Intersport has arranged the Footlab Experience. The latest was held at Puma House of Football together with AC Milan and Puma to give inspiration to next-generation football players.
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News briefsJoma becomes an official partner of European Athletics for 2025-28
It is the first time that European Athletics has entered into a long-term top-tier partnership with a sports apparel brand
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News briefsBogner launches new 007-inspired capsule for FW24
The German luxury brand and the famous film franchise reunite to release an exclusive ski collection inspired by a long-standing partnership.
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News briefsH&M Move and Recco collaborate for skiwear collection
The apparel is equipped with Recco reflectors, boosting safety for skiers and mountain adventurers with advanced rescue technology.
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C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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News briefsHummel partners with fashion brand for new national jersey
The Danish fashion brand Halo, in collaboration with Hummel, has designed a new national team jersey.
