News and insights about brands in the sporting goods industry – Page 11
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News briefsAcushnet extends its partnership with UK-based PGA
The parent company of Titleist and FootJoy will continue as a principal partner for the next four years.
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News briefsBuilt for Athletes enters the apparel market
The inaugural clothing line is available exclusively via the brand’s website.
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News briefsStadium becomes new partner of Swedish Football Association
The Swedish Football Association and Stadium are entering a new partnership from Jan. 1, 2025, until 2027.
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News briefsDim enters the sportswear market
Dim is best known for its underwear and hosiery and the new sportswear collection leverages its expertise in body comfort.
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ArticleMacron agrees 10-year deal with USA Fencing and expands its agreement with CONCACAF
The Italian teamwear brand announces long-standing deals with sports governing bodies in fencing and football.
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News briefsSaucony unveils new Gore-Tex collection
The performance running and lifestyle brand has enhanced some of its popular designs to provide superior outdoor protection.
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ArticleNew Danish running shoe brand to premiere in April 2025
Data from thousands of runners forms the foundation of the new Danish running shoe brand Movv.
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News briefsMacron lands in the Swedish and Argentinean top football leagues
The Italian brand sponsors more than 90 professional sports clubs.
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News briefsUnited Arab Emirates starts e-gaming league
Starting in early 2025, the goal of the investment in EGL is to make the United Arab Emirates a leading global e-sports hub.
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News briefsForesight Sports and Uneekor sign patent license agreement
The Revelyst brand and the leader in golf simulation equipment have reached an agreement to license patents related to portable golf launch monitor screen technology.
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News briefsAtomic launches skiwear line
The Austrian ski brand enters the apparel market with the Backland and Revent collections.
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ArticleFormer NBA champion launches own performance brand
Jaylen Brown turned down $50m in endorsement deal to have full ownership and creative control.
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News briefsAsics creates slip-on shoe in collab with Japanese rock band
The Asics-one is the result of a collaboration between the brand and rock band One Ok Rock.
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News briefsA$AP Rocky and Puma in a racing red collaboration
Artist A$AP Rocky and Puma have released an apparel collection featuring the Mostro 3.D and Inhale Distressed.
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News briefsFirst Peak Performance store in a classic shopping metropolis
After opening a handful of new stores worldwide, the company is now making its debut in the UK.
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News briefsEllesse is turning senior and celebrates with luxury
Italian sports fashion brand Ellesse celebrates 65 years in business with luxury sneakers.
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News briefsRacing Force and Oakley launch Skier’s Eye
The revolutionary technology can give viewers a unique on-mountain perspective of athletes in alpine skiing competitions.
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News briefsArena and Phlex partner elevate swimmers to virtual swim community
The partnership between Phlex and Arena creates a platform where swimmers can connect, compete and learn together.
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ArticlePSG and Snipes announce partnership
Sneaker and streetwear retailer Snipes will be on the back of PSG’s team kit for three years
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
