News and insights about brands in the sporting goods industry – Page 13
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ArticleCastore partners with its third F1 team
Formula One spotlight on: Just after Adidas entered the racewear business, Castore announced its third partnership deal, this time with a French team.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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News briefsMacron and Bradford extends partnership
Macron and English Football League Two club Bradford City AFC have announced the renewal of their technical partnership.
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News briefsCCM partners with USA Hockey National Teams
CCM Hockey Partners with USA Hockey National Teams as an official supplier.
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News briefsSkechers opens new concept store in Prague
The new store brings the number of Skechers retail locations in the Czech Republic to eight.
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News briefsLacoste partners with Haddad Brands on kidswear
The two companies have entered a five-year global partnership agreement.
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News briefsReebok teams up with LIV Golf team led by Bryson DeChambeau
The sportswear brand has announced a partnership with Bryson DeChambeau and his LIV Golf team Crushers GC.
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News briefsPuma collaborates with Squid Game
The collection was released coinciding with the launch of the show’s second season on Dec. 12, 2024.
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News briefsAdidas releases tech-packed EURO 2025 match ball
Konektis, the official match ball of UEFA Women’s EURO 2025, is here.
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News briefsDecathlon’s Wedze offering will be gradually integrated into the Quechua range
The move is part of Decathlon’s strategy to simplify its portfolio, introduced in March 2024.
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News briefsIntersport official partner of Men’s World Championship 2025 in handball
After the deal with EA, Intersport International signs a partnership with one of the biggest indoor ball sports.
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News briefsDPS unveils full-carbon-fiber carving skis
The Utah-based ski company redefines alpine carving skis with full-carbon fiber technology.
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ArticleYardsale innovates ski gear with magnetic pole technology
The new US-based ski lifestyle brand is transforming slopes with magnetic pole technology, stylish designs, and a focus on the everyday skier experience.
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News briefsNike and NFL extend sponsorship deal through 2038
Nike has been busy signing teams and athletes since the new CEO Elliot Hill started in October. The latest signing is with the NFL.
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News briefsNike secures multi-year deal with the Uruguayan Football Association
The sportswear brand will be AUF’s exclusive sports sponsor and supplier.
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News briefsNike announces 12-year extension with Brazilian Football
The extension marks the beginning of the fourth decade of their partnership.
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News briefsH&M Move partners with Zlatan Ibrahimović
The former footballer is Sweden’s all-time top scorer and has won league titles in four countries.
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News briefsSwedish Alpine Ski Team partners with Shred
Ski Team Sweden Alpine has started a new collaboration with alpine and snowboarding hardware manufacturer Shred.
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News briefsTechnoSport launches debut winter range
The Indian brand is expanding its offering beyond gym and athleisure wear.
