News and insights about brands in the sporting goods industry – Page 297
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News briefs
Puma has launched its second “Forever Faster” campaign ahead of...
Puma has launched its second “Forever Faster” campaign ahead of the current World Athletic Championships in Beijing. The international multi-media campaign focuses on training. It utilizes endorsing athletes like Usain Bolt and Sergio Aguero as well as the Cuban boxing team, the Arsenal football club and Rihanna to support the ...
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Article
Adidas makes new waves in American team sports
Anxious to improve its low market share in the U.S., Adidas has signed two important basketball sponsorship deals, focusing on individual players, after walking off from a previous marketing contract with the NBA, which is going to be in the hands of Nike from the 2015/16 playing season.The German brand ...
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News briefs
Adidas has completed the purchase of a new warehouse outside...
Adidas has completed the purchase of a new warehouse outside Moscow at a price estimated by local sources at between $70 million and $100 million. Located in a warehousing complex where it has been renting more than 65,000 square meters of space since 2012, the new warehouse is nearly double ...
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News briefs
Adidas is testing different workplace concepts at its headquarters in...
Adidas is testing different workplace concepts at its headquarters in Herzogenaurach in a new office building named “Pitch,” where 300 of its brand management employees were moved at the beginning of the month. The new office space does not embody any finished concept but is the flexible beta version of ...
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News briefs
Adidas and Manchester United have declared that the launch of...
Adidas and Manchester United have declared that the launch of the team's new kit has been the most successful in both the club and the brand's history. The German sporting goods giant replaced Nike as the team's kit supplier on Aug. 1, after signing a ten-year, $1.28 billion partnership deal ...
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News briefs
Adidas has agreed a three-year partnership deal with the Chinese...
Adidas has agreed a three-year partnership deal with the Chinese education ministry to support the growth of football at grassroots level across the country. The program will involve 20,000 primary and middle schools and train 50,000 teachers. Adidas will also fund summer football camps for more than 400 students. The ...
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Nike has paid Michael Jordan $480 million since 2002, according...
Nike has paid Michael Jordan $480 million since 2002, according to court documents provided by CNBC
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News briefs
Sport 2000 International and Adidas have been running since Aug....
Sport 2000 International and Adidas have been running since Aug. 1 an exclusive marketing campaign on Youtube to introduce the brand's X and Ace series of football boots, pushing traffic and sell-through of the products to the specialist dealers affiliated with the group.
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News briefs
Srixon Sports Europe, a subsidiary of Dunlop Sports, has signed...
Srixon Sports Europe, a subsidiary of Dunlop Sports, has signed a new partnership deal with The Ladies European Tour. As an Official Partner of the Tour, it will provide golf balls to be used for all pre-tournament practice sessions.
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News briefs
Nike has signed a sponsorship deal with Karl-Anthony Towns, the...
Nike has signed a sponsorship deal with Karl-Anthony Towns, the No. 1 pick in the NBA draft in June. The terms of the deal were not disclosed. Towns played for one season at the University of Kentucky and was selected in the first round of the draft by the Minnesota ...
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News briefs
Skechers USA has signed an endorsement contract with the Darmstadt...
Skechers USA has signed an endorsement contract with the Darmstadt 1898 football team in Germany for the 2015/16 playing season. It will not provide football boots for the team's players, but rather casual shoes to be worn off the pitch. The club, which was formerly sponsored by Nike, has remained ...
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Article
Columbia posts record sales and raises full-year outlook
Columbia Sportswear reported a sales increase of 17 percent to $380.2 million in the second quarter. On an organic basis, excluding the acquisition of Prana and foreign currency impacts, the turnover went up by 11 percent in the quarter, which is the company's smallest one in terms of revenues, historically ...
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News briefs
In the midst of the world swimming championships, which ended...
In the midst of the world swimming championships, which ended in Kazan yesterday, Speedo announced a five-year agreement with Fina, the international swimming federation, to be its exclusive swimwear and swim equipment supplier for its Swimming World Cup until 2019. The first of eight events in the Fina World Cup ...
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Carhartt will be the exclusive workwear partner for Cocona Natural...
Carhartt will be the exclusive workwear partner for Cocona Natural Technologies, using its 37.5 technology in its Force product line
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Callaway Golf has signed up Ollie Schniederjans, formerly ranked as...
Callaway Golf has signed up Ollie Schniederjans, formerly ranked as #1 amateur golf player, to a Staff Pro endorsement deal
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News briefs
In a bid to get more visibility in the U.S....
In a bid to get more visibility in the U.S. market, Adidas is reportedly on the verge of taking over the sponsorship of the New York Marathon from Asics, outbidding New Balance and Brooks with an offer for $100 million over a 10-year period. The Three Stripes has also reportedly ...
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Article
China’s Anta makes strong progress
Indicating that the Chinese sports market may be recovering at last, Anta Sports has reported that its sales rose by 24.0 percent to 5,109.8 million yuan renmimbi (€751.4m-$822.7m) in the first half ended on June 30. Footwear sales increased by 19.5 percent to represent 47.0 percent of the total turnover. ...
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Jack & Jones and Vero Moda, two brands owned...
Jack & Jones and Vero Moda, two brands owned by the Danish Bestseller group, will design the garments worn by the Danish athletes competing in next year's Olympic Games in Rio de Janeiro
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News briefs
Speedo is the first swimwear company to adopt Econyl nylon...
Speedo is the first swimwear company to adopt Econyl nylon 6, the recycled fabric obtained by Aquafil from post-production fabric scraps through a special regeneration process. The Speedo Powerflex Eco swimwear range developed through this fabric is said to retain its shape up to ten times longer than conventional swimwear ...
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Article
Golf drags down the Adidas Group
The Adidas Group has hired an investment advisor, understood to be Gugenheim Partners, to consider options for the sale of two non-core golf brands, Adams Golf and Ashworth, or perhaps even the whole TaylorMade-Adidas Golf (TMAG) segment, whose performance continued to drag down that of the group during the second ...
