News and insights about brands in the sporting goods industry – Page 320
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News briefs
Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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Epson is one of the latest entrants into the wearable...
Epson is one of the latest entrants into the wearable technologies category. Its new Runsense is a sports watch for hikers and runners that integrates an advanced GPS and a heart monitor. According to SAZ, it has already started to be offered to sports retailers in the German-speaking countries, with ...
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Uvex was honored with the Corporate Design Award 2014 by...
Uvex was honored with the Corporate Design Award 2014 by Awards Unlimited for the re-launch of its corporate design at the beginning of this year. Uvex' new corporate design was developed by the agency Tom Leifer Design in Hamburg. The re-launch also included a refined logo. For the first time ...
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Milos Raonic, the 23-year-old Canadian who has become one of...
Milos Raonic, the 23-year-old Canadian who has become one of the ten best tennis champions in the world, is going to act as a testimonial for Canada Goose
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Adidas invited end consumers to participate in the planning of...
Adidas invited end consumers to participate in the planning of the fashion show for its Neo label of apparel, shoes and accessories, held on Sept. 3 in New York, where it presented the new autumn/winter collection of the brand. Selena Gomez, an American artist and vocalist, presented the campaign, which ...
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Adidas has signed up a frequently filmed Canadian snowboard champion,...
Adidas has signed up a frequently filmed Canadian snowboard champion, Louif Paradis, to help promote its snowboard clothing line, first launched in the winter 2013 season
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News briefs
Skins has announced a partnership with Tecnu Adventure Racing, a...
Skins has announced a partnership with Tecnu Adventure Racing, a multisport adventure racing team in North America. Skins is providing the team with an assortment of compression wear including A400 Compression Long Tights, A200 Compression Long Tights, RY400 Compression Long Tights for Recovery and the Unisex Compression Calf Tights MX. ...
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Jack Wolfskin launched a new advertising campaign for end consumers...
Jack Wolfskin launched a new advertising campaign for end consumers in Germany, Austria and Switzerland on Aug. 18. The campaign includes a TV spot, which has been available on the campaign's website, draussen-ist-ueberall.com, since Aug. 18 and which was aired for the first time on TV on Aug. 25. Together ...
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Rossignol is launching its first after-ski boot for the winter...
Rossignol is launching its first after-ski boot for the winter 2014/15 season, developed in a very elegant version by its research and development laboratory in Montebelluna
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Body Glove has announced the signing of a licensing agreement...
Body Glove has announced the signing of a licensing agreement with Push Creations to create a new line of Body Glove watches. The watches, designed both for the surfer and the fashion focused swimsuit consumer, are wate- resistant up to a depth of 300 feet and feature innovative styling and ...
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FootBalance has signed an agreement to become an official partner...
FootBalance has signed an agreement to become an official partner of the Finnish National Basketball Team, which was very successful in last year's European Basketball Championships, supplying custom-made footbeds for its members. To celebrate this partnership, FootBalance has released special footbeds from its Susijengi collection that are going to be ...
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Article
Amer Sports sees room for further growth in profitability
The management of Amer Sports is generally pleased with the results of its outdoor brands, including Salomon, Arc'teryx and Suunto. It sees further potential for the development of the footwear and apparel categories within the group, and it is taking action to boost the sales and profitability of its only ...
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Amer Sports will inaugurate a new Amer Sports Brand Store...
Amer Sports will inaugurate a new Amer Sports Brand Store at the group's headquarters in Helsinki, at Aleksis Kiven katu 17 A, on Aug. 29. The 280-square-meter store will offer a comprehensive selection of products representing the various brands of the group. The store offering will include sports and lifestyle ...
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Puma has announced an extension of its long-standing sponsorship of...
Puma has announced an extension of its long-standing sponsorship of the Czech Football Federation, which dates back to 1995, “until the next decade”
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Asics is the new title sponsor of two Neon Run...
Asics is the new title sponsor of two Neon Run U.K. events set to take place in October in Leeds and Sunderland, respectively on Oct. 18 and Oct. 25. As part of the deal, besides being the naming rights sponsor, Asics will be the exclusive footwear and technical apparel category ...
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A Norwegian sportswear company, Skogstad Sport, has become an official...
A Norwegian sportswear company, Skogstad Sport, has become an official sponsor of the Cardiff football club in the U.K. The elements of the sponsorship deal include marketing opportunities at Cardiff City's new stadium such as posting the company's logo behind the Norwegian manager of the British team, Ole Gunnar Solskjaer, ...
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Body Glove is bringing out a line of outdoor fitness...
Body Glove is bringing out a line of outdoor fitness lifestyle clothing, Breathe by Body Glove, in North America this autumn. It is said to have been designed for a woman who wants to experience physical exercise to make her feel confident, beautiful and empowered, and not just for physical ...
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Taylor Grey, the British fashion and lifestyle brand specializing in...
Taylor Grey, the British fashion and lifestyle brand specializing in golf apparel, will be the official clothing partner of the 10th Golf Show, scheduled to be held in the Glow events area at Bluewater, Kent on Nov. 14-16. The show's personnel will wear Taylor Grey garments and the brand will ...
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Columbia Sportswear has revealed that it has signed a broad...
Columbia Sportswear has revealed that it has signed a broad apparel licensing partnership with the Dallas Cowboys, a professional American football franchise of the National Football League (NFL). Columbia will provide Cowboys-branded sportswear, outerwear and accessories for men, women and kids. The deal, which extends through early 2018, marks Columbia's ...
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News briefs
Confirming previous reports, Kelly Slater, the former surfing champion who...
Confirming previous reports, Kelly Slater, the former surfing champion who broke up with Quiksilver six months ago, has announced the planned launch of a new lifestyle brand, called Outerknown, in collaboration with the Kering group in the autumn of 2015. John Moore, who has collaborated with Slater in the past, ...
