News and insights about brands in the sporting goods industry – Page 320
-
Article
Columbia hires new manufacturing and marketing executives
Columbia Sportswear has hired Steve Woodside, formerly at VF Corp., as vice-president of global manufacturing and appointed Stuart Redsun, a former executive at Under Armour, to the newly-created role of chief marketing officer.Woodside, who will report directly to Columbia's chief operating officer, Bryan Timm, joined Columbia on Aug. 25. His ...
-
News briefs
Fila has signed a sponsorship contract with the Royal Dutch...
Fila has signed a sponsorship contract with the Royal Dutch Skating Federation (KNSB) to support the Netherlands' national skating teams through the 2018 PyeongChang Winter Olympics. Under the agreement, the South Korea-based sporting goods maker will provide the Netherlands' speed skating and short-track skating competitors with training suits, shoes and ...
-
Short stops
Puma has signed a licensing deal with L'Oréal for personal...
Puma has signed a licensing deal with L'Oréal for personal care items, taking the place of Procter & Gamble from next January
-
News briefs
In a further innovative initiative, Patagonia has launched a new...
In a further innovative initiative, Patagonia has launched a new temperature regulation technology that uses a proprietary element for extra stability against fiber migration. It is described as a multi-denier synthetic insulation, called FullRange, that is made up of different types of polyester fiber. It has been developed by Toray ...
-
Short stops
Iceabreaker is planning to launch two global campaigns in 2015...
Iceabreaker is planning to launch two global campaigns in 2015 with the help of a Kiwi advertising agency, DDB New Zealand
-
Short stops
A U.S. company, Eyeking, has extended its eyewear licensing agreement...
A U.S. company, Eyeking, has extended its eyewear licensing agreement with Under Armour until the end of 2019
-
News briefs
Dainese has announced a four-year endorsement contract with Bode Miller...
Dainese has announced a four-year endorsement contract with Bode Miller and an agreement of the same duration to act as official supplier of safety equipment for the U.S. Ski Team. The Italian supplier of advance protective equipment will rely on Miller also for its R&D efforts in the area of ...
-
News briefs
As previously announced, Reebok and a tattoo parlor in Stockholm,...
As previously announced, Reebok and a tattoo parlor in Stockholm, Salong Betong, gave fitness enthusiasts the opportunity to ink the CrossFit delta logo onto their bodies on Aug. 30 during the Tough Viking obstacle race at Gärdet, in Stockholm. Nine people got the tattoo and finally, 24-year old Camilla Nilsson ...
-
News briefs
Apple is giving a new impetus at the wearable technology...
Apple is giving a new impetus at the wearable technology sector with the launch of the iPhone 6 and of the Apple Watch. The new iPhone will incorporate a dedicated health app that uses sensors to track steps and calories burned, adjusting the count based on elevation. On top of ...
-
Short stops
High Sierra, the brand of backpacks bought by Samsonite, has...
High Sierra, the brand of backpacks bought by Samsonite, has become a co-partner of the Windsurf World Cup off the German island of Sylt
-
News briefs
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
-
News briefs
Salming Sports, a Swedish brand of sports clothing and footwear...
Salming Sports, a Swedish brand of sports clothing and footwear for floorball, handball, running and squash, has become an official partner of the Professional Squash Association (PSA). The company is named after Anders Börje Salming, the legendary professional ice hockey player from Lapland, who launched his own brand of underwear ...
-
News briefs
Outlast Technologies has partnered with New Era Cap to develop...
Outlast Technologies has partnered with New Era Cap to develop temperature-regulating hats for Team USA players and team captains during the 2014 PGA Ryder Cup golf tournament, to be held on Sept. 26-28 at Gleneagles in Scotland. New Era has secured exclusive rights to headwear during the biennial competition through ...
-
News briefs
Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
-
Short stops
As it has done with previous Olympic events, Technogym has...
As it has done with previous Olympic events, Technogym has signed an exclusive agreement with Rio 2016 to supply 1,000 pieces of equipment and install its Mywellness cloud digital platform to enable the athletes to exercise for the Games, connecting their personal training programs with the equipment or their mobile ...
-
News briefs
Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
-
News briefs
Epson is one of the latest entrants into the wearable...
Epson is one of the latest entrants into the wearable technologies category. Its new Runsense is a sports watch for hikers and runners that integrates an advanced GPS and a heart monitor. According to SAZ, it has already started to be offered to sports retailers in the German-speaking countries, with ...
-
News briefs
Uvex was honored with the Corporate Design Award 2014 by...
Uvex was honored with the Corporate Design Award 2014 by Awards Unlimited for the re-launch of its corporate design at the beginning of this year. Uvex' new corporate design was developed by the agency Tom Leifer Design in Hamburg. The re-launch also included a refined logo. For the first time ...
-
Short stops
Milos Raonic, the 23-year-old Canadian who has become one of...
Milos Raonic, the 23-year-old Canadian who has become one of the ten best tennis champions in the world, is going to act as a testimonial for Canada Goose
-
News briefs
Adidas invited end consumers to participate in the planning of...
Adidas invited end consumers to participate in the planning of the fashion show for its Neo label of apparel, shoes and accessories, held on Sept. 3 in New York, where it presented the new autumn/winter collection of the brand. Selena Gomez, an American artist and vocalist, presented the campaign, which ...
