News and insights about brands in the sporting goods industry – Page 320
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News briefs
Green Lamb has announced a new multi-year deal with British...
Green Lamb has announced a new multi-year deal with British supermodel Jodie Kidd. The partnership, which will see Kidd as brand ambassador for Green Lamb, is part of a £1 million (€1.25m-$1.67m) investment into the brand. Established in 1989, Cork-based Green Lamb designs and markets women's sports clothing and a ...
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Amer Sports is repurchasing up to one million of its...
Amer Sports is repurchasing up to one million of its own shares between Aug. 15 and Aug. 31, has on the authorization given by its board of directors last March 6
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Hi-Tec has announced a global TV advertising campaign to be...
Hi-Tec has announced a global TV advertising campaign to be aired in connection with the English Premier League during the 2014/2015 season. An Hi-Tec digital advertisement will be intermittently displayed via LED boards around the perimeter of three selected Premier League clubs during all their home matches plus League Cup ...
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Kelly Brook, the English model, actress and TV presenter, will...
Kelly Brook, the English model, actress and TV presenter, will act as a new testimonial for Skechers in 2015. Featured in Skechers' global marketing campaigns and on social media, she will be the first celebrity endorsing the brand who came to fame outside the U.S. Skechers has also signed up ...
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Abacus Sportswear is confirmed as official apparel supplier of the...
Abacus Sportswear is confirmed as official apparel supplier of the 2015 European Solheim Cup team
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Cristiano Ronaldo has revealed his second CR7 underwear collection in...
Cristiano Ronaldo has revealed his second CR7 underwear collection in spectacular style, by projecting images from the new campaign “Rankin x Ronaldo for CR7 Underwear” onto iconic locations in seven fashion capitals around the world. Shot by John Rankin Waddell, also known as Rankin, a British-born internationally acclaimed fashion photographer, ...
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Speedo and Trespass acted as official providers to the 2014...
Speedo and Trespass acted as official providers to the 2014 Commonwealth Games, held in Scotland from July 23 to Aug. 3
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Anta has sent money and materials worth $800,000 to communities...
Anta has sent money and materials worth $800,000 to communities in China's Ludian County, Yunnan province, after the area was hit by an earthquake on Aug. 3. The earthquake, which had a magnitude of 6.1, resulted in the deaths of more than 600 people. The Chinese sports footwear group said ...
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Shock Doctor is sponsoring the English Saracens rugby team with...
Shock Doctor is sponsoring the English Saracens rugby team with its mouthguards for the next five years
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Décathlon has signed a sponsorship contract for Kipsta, its private...
Décathlon has signed a sponsorship contract for Kipsta, its private brand of team sports products, with the Castres Olympique rugby club, which currently ranks second in France. True to its low-cost vocation, Décathlon will sell its Castres jerseys at only €40 apiece, reduced to €35 for children's models. These prices ...
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TaylorMade-Adidas Golf has signed a four-year contract with England Golf....
TaylorMade-Adidas Golf has signed a four-year contract with England Golf. Beginning in January 2015, the company will be the official supplier of waterproof clothing, golf apparel and footwear to the staff and volunteers of the organization. It will also make available Adidas clothing and Taylormade golf bags and accessories to ...
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Article
Europe and footwear lift Columbia
A rebound in European sales helped Columbia Sportswear to post a 15.6 percent increase in total revenues to $324.2 million for the second quarter ended June 30. For the whole Europe, Middle East and Africa (EMEA) region, they were up by 39.1 percent to $72.9 million in the quarter, with ...
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Toyota Tsusho is launching PFC-free waterproof breathable membranes in outdoor...
Toyota Tsusho is launching PFC-free waterproof breathable membranes in outdoor clothing. These high-performance membranes are made from Arnitel VC, a very flexible thermoplastic polyester-based elastomer developed by a Dutch company, DSM. This elastomer, which has been used for many years in membranes for clothing, does not rely on perforations to ...
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Invista has introduced a new blend of Cordura nylon fiber...
Invista has introduced a new blend of Cordura nylon fiber and natural sheep wool fiber. Called the Wool Collection, the new hybrid fiber is a response to rising consumer demand for natural-feeling textiles that can keep the functional characteristics of synthetics. Chia Her is one of the first users of ...
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Spalding will be the official supplier of balls for England...
Spalding will be the official supplier of balls for England Basktball during the next season
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Reebok will sponsor a well-known UFC lightweight champion, Anthony “ShowTime”...
Reebok will sponsor a well-known UFC lightweight champion, Anthony “ShowTime” Pettis
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Columbia Sportswear has announced a two-for-one stock split
Columbia Sportswear has announced a two-for-one stock split
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Mitre Sports has announced the launch of Mitre Star, a...
Mitre Sports has announced the launch of Mitre Star, a new online hub developed for 5-a-side and 7-a-side football players and teams, offering expert advice in the four areas of tactics, technique, fitness and nutrition. The online content, which was developed with key influencers such as FourFourTwo and nutritionist Ben ...
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News briefs
Armin Weber has been appointed marketing manager of Amer Sports...
Armin Weber has been appointed marketing manager of Amer Sports for Central Europe, concentrating on digital marketing for the various brands of the group. He has taken the place of Stephan Hagenbusch, who recently became European marketing manager of Black Diamond. Weber had previously handled similar functions at Quiksilver Europe.
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Tecnica Blizzard is again an official supplier to the U.S....
Tecnica Blizzard is again an official supplier to the U.S. Ski Team Equipment Pool
