News and insights about brands in the sporting goods industry – Page 321
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Craft is putting out its first line of fitness clothing...
Craft is putting out its first line of fitness clothing for the next spring/summer season
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News briefs
Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
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News briefs
Reebok organized a special contest during the Swedish Tough Viking...
Reebok organized a special contest during the Swedish Tough Viking obstacle race in Stockholm on Aug. 30. In collaboration with The Viral Company, it offered a one-year subscription to Crossfit worth 40,000 Swedish kronor (€4,358.73-$5,625.58) to the person who would accept to get the largest tattoo of Reebok's Delta logo on ...
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Oakley is launching a new edition of its legendary M...
Oakley is launching a new edition of its legendary M Frame from the ‘nineties, called M2, in a more durable and lightweight material
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News briefs
The recently rebranded Macron Stadium, home to English Football League...
The recently rebranded Macron Stadium, home to English Football League Championship club Bolton Wanderers, was officially inaugurated in a ceremony on Aug. 1, followed by the first official match under the new name, between the Bolton Wanderers and BV Vitesse, on Aug. 4. Bolton is a metropolitan borough in the ...
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News briefs
Epson has unveiled a new offering in wearable technology that...
Epson has unveiled a new offering in wearable technology that sees the brand entering for the first time the sport and health & well-being sectors. Epson's new line of Runsense GPS fitness trackers includes the Runsense SF-310, SF-510, SF-710, and SF-810. The Runsense looks like a standard fitness wristwatch. No ...
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Volcom has launched a new promotional video to highlight its...
Volcom has launched a new promotional video to highlight its new slogan, “True to This”
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Smith Optics has struck a marketing partnership with Vail Resorts...
Smith Optics has struck a marketing partnership with Vail Resorts in the U.S. to be the exclusive eyewear and helmet supplier to the personnel in its resorts and lodgings
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News briefs
Anta has sent money and materials worth $800,000 to communities...
Anta has sent money and materials worth $800,000 to communities in China's Ludian County, Yunnan province, after the area was hit by an earthquake on Aug. 3. The earthquake, which had a magnitude of 6.1, resulted in the deaths of more than 600 people. The Chinese sports footwear group said ...
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Speedo and Trespass acted as official providers to the 2014...
Speedo and Trespass acted as official providers to the 2014 Commonwealth Games, held in Scotland from July 23 to Aug. 3
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News briefs
Cristiano Ronaldo has revealed his second CR7 underwear collection in...
Cristiano Ronaldo has revealed his second CR7 underwear collection in spectacular style, by projecting images from the new campaign “Rankin x Ronaldo for CR7 Underwear” onto iconic locations in seven fashion capitals around the world. Shot by John Rankin Waddell, also known as Rankin, a British-born internationally acclaimed fashion photographer, ...
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Abacus Sportswear is confirmed as official apparel supplier of the...
Abacus Sportswear is confirmed as official apparel supplier of the 2015 European Solheim Cup team
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News briefs
Kelly Brook, the English model, actress and TV presenter, will...
Kelly Brook, the English model, actress and TV presenter, will act as a new testimonial for Skechers in 2015. Featured in Skechers' global marketing campaigns and on social media, she will be the first celebrity endorsing the brand who came to fame outside the U.S. Skechers has also signed up ...
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News briefs
Hi-Tec has announced a global TV advertising campaign to be...
Hi-Tec has announced a global TV advertising campaign to be aired in connection with the English Premier League during the 2014/2015 season. An Hi-Tec digital advertisement will be intermittently displayed via LED boards around the perimeter of three selected Premier League clubs during all their home matches plus League Cup ...
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Amer Sports is repurchasing up to one million of its...
Amer Sports is repurchasing up to one million of its own shares between Aug. 15 and Aug. 31, has on the authorization given by its board of directors last March 6
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News briefs
Green Lamb has announced a new multi-year deal with British...
Green Lamb has announced a new multi-year deal with British supermodel Jodie Kidd. The partnership, which will see Kidd as brand ambassador for Green Lamb, is part of a £1 million (€1.25m-$1.67m) investment into the brand. Established in 1989, Cork-based Green Lamb designs and markets women's sports clothing and a ...
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Article
Anta leads Chinese recovery
Anta Sports described itself a few days ago as the first Chinese group to fully recover from the glut in inventories that affected the Chinese sports market for several years, after a sales increase of 22.4 percent to nearly 4,122 million yuan renminbi (€501.28m-$670.24m) for the first half of this ...
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News briefs
New Era Cap has been named the Official Cap of...
New Era Cap has been named the Official Cap of the 2014 U.S. Ryder Cup Team by the PGA of America. The global lifestyle brand has secured exclusive rights to headwear during the biennial competition through 2016. Players and team captain will wear New Era caps at the upcoming 2014 ...
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News briefs
Wilson was the number one brand of tennis racquets for...
Wilson was the number one brand of tennis racquets for the 20th consecutive year at the Wimbledon championships, according to Sports Marketing Surveys' 2014 Wimbledon equipment census. At this year's event, the brand had 11 racquets in play in the last 16 men and ladies' singles, namely 34 percent of ...
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News briefs
Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
