News and insights about brands in the sporting goods industry – Page 321
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Compressport, a French supplier of compression garments and accessories, is...
Compressport, a French supplier of compression garments and accessories, is going to be an official supplier of the Ultra-Trail du Mont-Blanc this summer
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Hummel expanded its strategic partnership with St. Pauli, the football...
Hummel expanded its strategic partnership with St. Pauli, the football club from Hamburg, on July 1. From the football season 2014/15, Hummel will be sponsoring St. Pauli's official jerseys. The launch of the new jerseys was held on June 20 in the St. Pauli stadium in Hamburg. Hummel previously sponsored ...
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Hi-Tec is launching a walking-footwear range made in Europe on...
Hi-Tec is launching a walking-footwear range made in Europe on the back of its sponsorship of the Vierdaagse, an annual four-day walking event with about 45,000 registered participants that took place last week in Nijmegen, in the south of the Netherlands. The deal has inflated Hi-Tec's sell-in in the Netherlands, where ...
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Reebok Classics has partnered with the German fashion designer Patrick...
Reebok Classics has partnered with the German fashion designer Patrick Mohr for the development of a limited edition released at the recent Bright show in Berlin and due to be sold by selected retailers from next spring
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New Era Cap launched last week in Europe a new...
New Era Cap launched last week in Europe a new Heritage series of caps to celebrate the New York Yankees, inspired by Spike Lee, and its distribution will be expanded this week globally
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Macintosh Retail Group, parent company of Brantano, Scapino and other...
Macintosh Retail Group, parent company of Brantano, Scapino and other major shoe retail chains in the Netherlands, Belgium and the U.K., has outlined a €180 million refinancing package intended to strengthen its shoe formats and its omni-channel retail operations. After a rise of 7.8 percent in the first quarter of ...
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Outer Known will be the name of the new brand...
Outer Known will be the name of the new brand that Kelly Slater is going to launch with the support of Kering, the parent company of Puma, Volcom and Electric, according to an Australian surf magazine, Stab. The former surf champion, who was previously sponsored by Quiksilver, is said to ...
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One Way Sport will become the main sponsor of Snowproof...
One Way Sport will become the main sponsor of Snowproof Racing, a long-distance cross-country team based in Austria. The newly-signed partnership includes naming rights, apparel, roller skis, running shoes as well as ski wax and lasts until 2017. One Way had been the partner and official clothing supplier of the ...
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Ceramiq, a French brand with a range of base layers...
Ceramiq, a French brand with a range of base layers made from volcanic stone, intended for running and outdoor sports, is expanding its offering with a cycling apparel range. The company behind the brand is HT Concept from the Vosges area. The membrane developed by the firm is made from ...
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Löffler is the first Austrian sports brand to have obtained...
Löffler is the first Austrian sports brand to have obtained Oeko-Tex' new SteP certification for sustainable textile production
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Bushnell Eyewear is joining the Austrian Ski Pool, with Bollé...
Bushnell Eyewear is joining the Austrian Ski Pool, with Bollé supplying helmets, ski goggles and sunglasses for alpine skiing to its members, and Cébé outfitting cross-country skiers. The deal will enable Bollé to equip Anna Fenninger, the 25-year-old Austrian ski champion who won a gold medal in the Super G ...
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Under Armour is said to have discussed the possibility of...
Under Armour is said to have discussed the possibility of collaborating with Samsung in the area of wearable technologies. UA's chief executive, Kevin Plank, reportedly met the son of Samsung's chairman, Lee Kun Hee, to discuss this topic. Such a combination would be a counterpoint to the long-standing alliance between ...
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Dakine has announced the launch of its first-ever surf apparel...
Dakine has announced the launch of its first-ever surf apparel collection for spring 2015. The 35-year-old American outdoor brand is known for its backpacks, bags, gloves and accessories for surf, skate, snowboard, ski, mountain bike, windsurf and kite. The new line of surf apparel focuses on men's board shorts and ...
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Décathlon has announced the termination of a sponsorship deal with...
Décathlon has announced the termination of a sponsorship deal with Camille Muffat for its private brand of swimwear, Nabaiji, because the Olympic champion is ending her professional career for personal reasons. Two other swimming professionals, Fabien Gilot and Fabrice Pellerin, continue to endorse Nabaiji.
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Amer Sports' Winter Sports Operations have received the Austrian Phoenix...
Amer Sports' Winter Sports Operations have received the Austrian Phoenix 2014 waste management award for their production site in Altenmarkt, Austria. The Austrian Water and Waste Management Association (ÖWAV) presented the annual award for the 13th time to companies that are particularly innovative in the area of environmental protection and ...
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Quiksilver has signed several new licensing agreements for its various...
Quiksilver has signed several new licensing agreements for its various brands, some of which are limited to the Americas. The products covered by these contracts will be available in Quiksilver's retail stores and e-commerce sites. A new global licensing agreement with Euroglass and its Equity Bell subsidiary allows them to ...
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After more than a year of development, Outnorth, the Swedish...
After more than a year of development, Outnorth, the Swedish online retailer, is launching its own private label, Urberg. The idea is to fill price and product gaps rather than the production of a full range of sports clothing. Outnorth wants Urberg to be a stable and durable brand of ...
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Adidas has signed an endorsement deal with Andrew Wiggins, the...
Adidas has signed an endorsement deal with Andrew Wiggins, the 19-year-old number one NBA pick by the Cleveland Cavaliers, with a reported guaranteed fee of $2 million a year
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Adidas Action Sports presented a new outsole for skateboarding shoes...
Adidas Action Sports presented a new outsole for skateboarding shoes in July at the Bright show held in Berlin. The new cold resistant cushioning system, “boost,” is implemented in one new model, available in two different colors from February 2015. The cushioning system was originally used for the snowboarding segment. ...
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Joma has signed a contract to act as the technical...
Joma has signed a contract to act as the technical supplier of the Granada CF football team during the 2014/15 season
