News and insights about brands in the sporting goods industry – Page 322
-
News briefs
Digital marketing can be very effective. Selena Gomez reportedly got...
Digital marketing can be very effective. Selena Gomez reportedly got 865,000 likes after introducing her new shoe collection to her 12 million followers on Instagram. The line is a collaboration with Neo, the young and affordable shoe brand of the Adidas Group.
-
News briefs
Intersport wants to renew and sharpen its image in Sweden...
Intersport wants to renew and sharpen its image in Sweden with the launch of a new website, advertisements and an increased social media presence aimed at strengthening ties with consumers. The exact launch date of the new website has not yet been announced, but television advertisements featuring a range of ...
-
Short stops
Compressport, a French supplier of compression garments and accessories, is...
Compressport, a French supplier of compression garments and accessories, is going to be an official supplier of the Ultra-Trail du Mont-Blanc this summer
-
Short stops
Tecnica Blizzard is again an official supplier to the U.S....
Tecnica Blizzard is again an official supplier to the U.S. Ski Team Equipment Pool
-
News briefs
Armin Weber has been appointed marketing manager of Amer Sports...
Armin Weber has been appointed marketing manager of Amer Sports for Central Europe, concentrating on digital marketing for the various brands of the group. He has taken the place of Stephan Hagenbusch, who recently became European marketing manager of Black Diamond. Weber had previously handled similar functions at Quiksilver Europe.
-
Short stops
Columbia Sportswear has announced a two-for-one stock split
Columbia Sportswear has announced a two-for-one stock split
-
News briefs
Mitre Sports has announced the launch of Mitre Star, a...
Mitre Sports has announced the launch of Mitre Star, a new online hub developed for 5-a-side and 7-a-side football players and teams, offering expert advice in the four areas of tactics, technique, fitness and nutrition. The online content, which was developed with key influencers such as FourFourTwo and nutritionist Ben ...
-
Short stops
Reebok will sponsor a well-known UFC lightweight champion, Anthony “ShowTime”...
Reebok will sponsor a well-known UFC lightweight champion, Anthony “ShowTime” Pettis
-
Short stops
Spalding will be the official supplier of balls for England...
Spalding will be the official supplier of balls for England Basktball during the next season
-
News briefs
Invista has introduced a new blend of Cordura nylon fiber...
Invista has introduced a new blend of Cordura nylon fiber and natural sheep wool fiber. Called the Wool Collection, the new hybrid fiber is a response to rising consumer demand for natural-feeling textiles that can keep the functional characteristics of synthetics. Chia Her is one of the first users of ...
-
News briefs
Toyota Tsusho is launching PFC-free waterproof breathable membranes in outdoor...
Toyota Tsusho is launching PFC-free waterproof breathable membranes in outdoor clothing. These high-performance membranes are made from Arnitel VC, a very flexible thermoplastic polyester-based elastomer developed by a Dutch company, DSM. This elastomer, which has been used for many years in membranes for clothing, does not rely on perforations to ...
-
Article
Europe and footwear lift Columbia
A rebound in European sales helped Columbia Sportswear to post a 15.6 percent increase in total revenues to $324.2 million for the second quarter ended June 30. For the whole Europe, Middle East and Africa (EMEA) region, they were up by 39.1 percent to $72.9 million in the quarter, with ...
-
News briefs
Décathlon has signed a sponsorship contract for Kipsta, its private...
Décathlon has signed a sponsorship contract for Kipsta, its private brand of team sports products, with the Castres Olympique rugby club, which currently ranks second in France. True to its low-cost vocation, Décathlon will sell its Castres jerseys at only €40 apiece, reduced to €35 for children's models. These prices ...
-
News briefs
TaylorMade-Adidas Golf has signed a four-year contract with England Golf....
TaylorMade-Adidas Golf has signed a four-year contract with England Golf. Beginning in January 2015, the company will be the official supplier of waterproof clothing, golf apparel and footwear to the staff and volunteers of the organization. It will also make available Adidas clothing and Taylormade golf bags and accessories to ...
-
Short stops
Shock Doctor is sponsoring the English Saracens rugby team with...
Shock Doctor is sponsoring the English Saracens rugby team with its mouthguards for the next five years
-
News briefs
As an official sponsor, New Balance welcomed more than 18,000...
As an official sponsor, New Balance welcomed more than 18,000 runners at the Vitality British 10K London Run, on Sunday July 13. The annual race saw participants run the iconic route through some of London's most famous landmarks. New Balance treated runners and spectators alike to special incentives including access ...
-
Short stops
Joma has signed a contract to act as the technical...
Joma has signed a contract to act as the technical supplier of the Granada CF football team during the 2014/15 season
-
News briefs
Adidas Action Sports presented a new outsole for skateboarding shoes...
Adidas Action Sports presented a new outsole for skateboarding shoes in July at the Bright show held in Berlin. The new cold resistant cushioning system, “boost,” is implemented in one new model, available in two different colors from February 2015. The cushioning system was originally used for the snowboarding segment. ...
-
Short stops
Adidas has signed an endorsement deal with Andrew Wiggins, the...
Adidas has signed an endorsement deal with Andrew Wiggins, the 19-year-old number one NBA pick by the Cleveland Cavaliers, with a reported guaranteed fee of $2 million a year
-
News briefs
After more than a year of development, Outnorth, the Swedish...
After more than a year of development, Outnorth, the Swedish online retailer, is launching its own private label, Urberg. The idea is to fill price and product gaps rather than the production of a full range of sports clothing. Outnorth wants Urberg to be a stable and durable brand of ...
