News and insights about brands in the sporting goods industry – Page 322
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News briefs
As an official sponsor, New Balance welcomed more than 18,000...
As an official sponsor, New Balance welcomed more than 18,000 runners at the Vitality British 10K London Run, on Sunday July 13. The annual race saw participants run the iconic route through some of London's most famous landmarks. New Balance treated runners and spectators alike to special incentives including access ...
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Reebok is teaming up with Les Mills for a new...
Reebok is teaming up with Les Mills for a new digital “Immersive Fitness” program. Participants are surrounded by cinema-quality videos projected onto screens in the studio. Exercise movements are synchronized with music and graphics. Starting in July, Reebok and Les Mills will make available worldwide a line of co-branded apparel ...
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Nike has donated a statue of Rafael Nadal to the...
Nike has donated a statue of Rafael Nadal to the department store of El Corte Inglés at Portal de l'Angel in Barcelona to celebrate its ninth victory in the Roland Garros tennis tournaments in Paris
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Nike is extending its sponsorship contract with the Dutch national...
Nike is extending its sponsorship contract with the Dutch national football team until 2026
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Brunotti Sportswear is sponsoring Dorian van Rijsselberghe, a Dutch windsurfing...
Brunotti Sportswear is sponsoring Dorian van Rijsselberghe, a Dutch windsurfing champion who became world champion in 2011
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Puma has signed up with Nova International, the British company...
Puma has signed up with Nova International, the British company chaired by Brendan Foster, to become the official sportswear and merchandise supplier for its Great Run Series. The Wild Cat has also added to its U.K. stable of sponsored athletes, including Susan Partridge, the fastest British woman in the 2013 ...
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Nike has released a range of basketball socks designed with...
Nike has released a range of basketball socks designed with its new Elite Digital Ink printing process, a proprietary technology that enables the brand's designers to emblazon the Nike Elite sock with high-definition graphics and vivid colors, free of distortion or fading. The first edition of Nike Elite Digital Ink ...
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Nike has launched a custom sports bag and ultra-light shin...
Nike has launched a custom sports bag and ultra-light shin guard using 3D printing technology. The Nike Football Rebento Duffel is said to be the world's first 3D printed performance sports bag. Only three bags were created prior to the Fifa World Cup to be carried by Neymar Jr., Wayne ...
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Under Armour is the recipient of the Clio Sports Brand...
Under Armour is the recipient of the Clio Sports Brand Innovation Award, the international competition honoring creative excellence in sports. The award ceremony will take place on July 17 at Cipriani Midtown in New York, hosted by ESPN Radio's Mike Golic and Mike Greenberg of Mike & Mike in the ...
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Rodenstock is replacing another German eyewear company, Eschenbach, as the...
Rodenstock is replacing another German eyewear company, Eschenbach, as the global licensee of Bogner for sunglasses and corrective optical frames, starting in 2015. The collection will include 25 styles and will be available in stores from the summer of next year. Based as Bogner in Munich, Rodenstock makes both optical ...
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Patrick Rodgers, who ranks as the top-ranked amateur golf player...
Patrick Rodgers, who ranks as the top-ranked amateur golf player in the world, has signed a multi-year, head-to-toe endorsement agreement with Nike
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Bushnell has agreed to become an official supplier of the...
Bushnell has agreed to become an official supplier of the Hong Kong Golf Association. The company will give a 20 percent discount to HKGA members to purchase its laser rangefinders or rent it to them if they don't have one.
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Macron is taking the place of Adidas for the next...
Macron is taking the place of Adidas for the next three years as the technical sponsor of the Ludogorets team, which won this year both the Bulgarian League and the Bulgarian Cup
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Adidas announces a new partnership with the Harlequins, the premier...
Adidas announces a new partnership with the Harlequins, the premier English rugby team
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Abbey D'Agostino, a graduate from Darmouth College described as the...
Abbey D'Agostino, a graduate from Darmouth College described as the most decorated female athlete in the Ivy League's history, has agreed to a multi-year endorsement contract with New Balance
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Sport 2000 has sealed a deal with DLV, the German...
Sport 2000 has sealed a deal with DLV, the German athletics association. It will be represented as official partner of DLV on the website laufen.de and provide the website with information from the sporting goods retail industry. The website will also include a search function for Sport 2000 retailers that ...
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Accell Netherlands is to open a 10,000-square-meter cycling experience center...
Accell Netherlands is to open a 10,000-square-meter cycling experience center in Ede. The new space will be called “De Fietser” (The Cyclist) and its opening is scheduled for summer 2015. De Fietser is expected to attract 100,000 visitors every year and to strengthen the market position of Accell's brands Batavus, ...
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STMicroelectronics, a French-Italian semiconductor manufacturer and a top-tier supplier of...
STMicroelectronics, a French-Italian semiconductor manufacturer and a top-tier supplier of technology for the wearable market, will once again be the title sponsor of the Wearable Technologies Innovation World Cup in 2014/2015. The WT Innovation World Cup is the leading worldwide innovation competition in the field of wearable technologies. From June ...
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Nike SB opened a football-inspired pop-up skate park inside Nike...
Nike SB opened a football-inspired pop-up skate park inside Nike Phenomenal House on New Oxford Street, in London, on May 28-31. The skate park was just one of a number of football-themed activities taking place at Nike's Phenomenal House as part of the Risk Everything campaign in the run up ...
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Nike will outfit a Spanish football team, Levante, until...
Nike will outfit a Spanish football team, Levante, until 2016
