News and insights about brands in the sporting goods industry – Page 342
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Adidas has struck a four-year partnership with the Canadian Olympic...
Adidas has struck a four-year partnership with the Canadian Olympic Team, covering footwear and apparel, taking the place of the Hudson's Bay chain of department stores. The Big a will launch a new high-performance collection for Canadian Olympic Team that will be exclusively carried in the 170 Sport Chek stores ...
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Adidas has extended its sponsorship of the Chelsea football club...
Adidas has extended its sponsorship of the Chelsea football club for the next ten year under a deal that is said to be worth £300 million (€350m-$455m). The Three Stripes have clothed the English team since 2006. The new contract is due to expire in 2023.
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Kelme is sponsoring a Spanish track & field athlete, Paula...
Kelme is sponsoring a Spanish track & field athlete, Paula González Berodia
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Anta has announced plans to open stores in the Middle...
Anta has announced plans to open stores in the Middle East. Working through Regal International, the Chinese sports brand will distribute its products in the region through multi-brand outlets and a flagship store in Al Quoz, Dubai. Regal International is a joint venture between the Shroff family, which owns the ...
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Cushe Footwear, a division of Wolverine World Wide, has announced...
Cushe Footwear, a division of Wolverine World Wide, has announced that it will pair up with Hoffman California Fabrics to create an exclusive collection of surf-style footwear for spring/summer 2014. Since 1924, Hoffman California Fabrics has been creating screen-prints and handmade batik fabrics for beach and surfwear that have helped define ...
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Kelme has announced a sponsorship deal to supply the official...
Kelme has announced a sponsorship deal to supply the official jerseys for the Santiago Futsal team, one of the major clubs in the First Division of the Spanish National Futsal League
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Trek Bicycle has bought the WorldTour license of RadioShack-Leopard to...
Trek Bicycle has bought the WorldTour license of RadioShack-Leopard to create a new pro cycling team debuting in the 2014 cycling season. Leopard has been the holding company of the team's license since the summer of 2010. Trek plans to keep a large part of the existing staff, including the ...
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Shimano has launched a limited-edition blue-colored version of its cycling...
Shimano has launched a limited-edition blue-colored version of its cycling shoe, the R320, which is being worn by a limited number of riders in the Tour de France. The model will also be available for purchase by consumers in limited quantities in Germany, Switzerland, France, Belgium, the Netherlands, Sweden, Denmark, ...
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Boa Technology is raising its support of triathlon by sponsoring...
Boa Technology is raising its support of triathlon by sponsoring nine triathlon races in 2013, including the Ironman 70.3 race in Boulder, Colorado, on Aug. 4, and the Ironman World Championships in Kailua-Kona, Hawaii, on Oct. 12. The company recently launched triathlon-specific footwear with Zoot and Specialized, both of which ...
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Erreà will outfit the Cádiz football team in Spain...
Erreà will outfit the Cádiz football team in Spain
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Julbo, the French sports eyewear company that is celebrating its...
Julbo, the French sports eyewear company that is celebrating its 125th anniversary, was a new sponsor of the Natural Games, which took place near Millaut in the south of France between June 27 and 30.
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Nike Golf has signed a multi-year deal with Chris Williams,...
Nike Golf has signed a multi-year deal with Chris Williams, who will represent the brand with clubs, balls, shoes, gloves, apparel, headwear and accessories. After ranking as the number 1 amateur player in the world, Williams made his professional debut as a Nike Golf athlete at the Travelers Championships in ...
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Tiong Liong, a Taiwan-based textile manufacturer, has collaborated with Invista's...
Tiong Liong, a Taiwan-based textile manufacturer, has collaborated with Invista's Cordura brand team to expand its Air Flow Technology (AFT) collection of fabrics with new knit constructions featuring enhanced abrasion and snagging resistance. Targeted primarily at outdoor, athletic and safety footwear, these breathable fabrics can also be used in mesh ...
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Led by the company's chief executive, Andrea Tomat, about 100...
Led by the company's chief executive, Andrea Tomat, about 100 members of Lotto Sport Italia's staff and some 20 members of their families and friends ran through the streets of Padua to celebrate the 40th anniversary of the company last June 6. They did so, wearing specially developed T-shirts for ...
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The website of Sport 2000 Rent has been awarded a...
The website of Sport 2000 Rent has been awarded a silver medal by T.A.I. Fachzeitungsverlag, an Austrian publisher of trade media. www.sport2000rent.com walked away with the prize in the category “websites in tourism.” Currently, 600 shops around Europe are affiliated to Sport 2000's rental system which is supported by this ...
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Starting in 2014, Reebok will replace its Vector logo with...
Starting in 2014, Reebok will replace its Vector logo with its new red Delta logo across its whole fitness collection to mark the brand's new focus on categories such as training, running, dance, yoga and walking. Reebok first introduced the Delta logo in its CrossFit collection of training products, launched ...
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Nike Golf has announced that it is introducing its NG360...
Nike Golf has announced that it is introducing its NG360 app in Europe and Canada, with enhanced features and a new look. The iPhone app, which was launched in the U.S. in May, has had over 225,000 downloads to date and was named one of iTunes “10 essential sports apps.” ...
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Abacus has signed a new agreement with a Danish golfer,...
Abacus has signed a new agreement with a Danish golfer, Steen Tinning, to wear its entire apparel collection on the European Senior Tour
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Adidas has reached one million yards of fabric produced with...
Adidas has reached one million yards of fabric produced with the DryDye technology, which uses a waterless dyeing process. According to the German brand, the technology enables savings of 25 liters of water per T-shirt that are usually needed in the dyeing process. The technology is also said to reduce ...
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Tennis is a category where Adidas is not growing as...
Tennis is a category where Adidas is not growing as fast as it is in running or football, but the brand is looking at consolidating its leadership in tennis shoes through a contract as official footwear supplier to Novak Djokovic. The Serbian player, who is Number One in the ATP ...
