News and insights about brands in the sporting goods industry – Page 342
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News briefs
Desigual, the trendy Spanish brand of sportswear known for its...
Desigual, the trendy Spanish brand of sportswear known for its original graphics, has decided to come out with its own activewear line, called Desigual Sport. It will use technical materials and it will address sports fashion retailers. At least initially, it will not be sold in Desigual's single-brand stores. The ...
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Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, is now sponsoring Elisabeth Seitz, the 19-year-old gymnast, who is the figurehead of German gymnastics and official ambassador of the German Gymnastics Festival 2013. Seitz won the silver medal at the European Championships held in Berlin in 2011. ...
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Bluesign Technologies has revised the consumer safety limits on its...
Bluesign Technologies has revised the consumer safety limits on its list of restricted substances. The 2013 revision takes into consideration new scientific knowledge of the toxicological profile of the substances, revised risk assessments, new analytical standards and other elements.
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Oakley is getting involved in baseball through its first licensing...
Oakley is getting involved in baseball through its first licensing agreement with Major League Baseball. The company will produce and market licensed apparel and accessories co-branded with MLB teams, starting with the Los Angeles Angels and the New York Yankees.
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Macron has announced a new four-year deal to outfit the...
Macron has announced a new four-year deal to outfit the top club of Croatian soccer, Hajduk Split. The Bologna-based sportswear company will take over from Umbro as the club's official technical sponsor.
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As announced earlier this year, Jack Wolfskin wants to increase...
As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadia. The outdoor brand has now settled terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an official supplier or ...
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News briefs
Nike is again the only sports brand to have made...
Nike is again the only sports brand to have made it into this year's edition of BrandZ, which ranks the world's 100 most valuable brands. However, the Swoosh fell from number 44 to #56. Its brand value fell by 3 percent to $15.8 billion. The 2013 ranking is led by Apple, ...
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Once again, W.L. Gore & Associates' German operations has been...
Once again, W.L. Gore & Associates' German operations has been awarded by the Great Place to Work Institute as one of the country's most employee-friendly companies. This year, Gore walked away with the third position in the category for medium-sized companies with 501 to 2,000 employees. On top of that, ...
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News briefs
Nike has re-signed Andre Agassi, eight years after the retired...
Nike has re-signed Andre Agassi, eight years after the retired American tennis champion defected to Adidas. He played under the Swoosh between 1988 and 2005. His wife, the German Steffi Graf, has been with the Three Stripes all her career. The 43-year-old Agassi will play a role in Nike's campaign ...
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Adidas has recovered the sponsorship of Flamengo, the highly popular...
Adidas has recovered the sponsorship of Flamengo, the highly popular football team from Rio de Janeiro, signing a new deal for the next ten years ahead of the 2014 Fifa World Cup in Brazil. The Three Stripes had been the official supplier of the team for 12 years until 1992, ...
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News briefs
BJ Sport, the subsidiary of Active Brands that has the...
BJ Sport, the subsidiary of Active Brands that has the rights to the Bjørn Dæhlie brand of cross-country skiwear, will be the new supplier of clothing to the Norwegian Cross-Country Ski Association, following Swix' previously reported decision not to extend its contract and focus instead on biathlon. Active Brands will ...
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Intersport International continues its association with Fifa for the 2014...
Intersport International continues its association with Fifa for the 2014 World Cup in Brazil. It will again act as the Official Event Shop during the tournament, setting up dedicated 2014 FIFA World Cup Brazil retail corners in more than 550 stores operated by affiliated retailers in over 20 countries before ...
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Ferntree, a fabric developed by Südwolle, has won the Performance...
Ferntree, a fabric developed by Südwolle, has won the Performance Award in the active and workwear sector in connection with the Performance Days show being held in Munich on May 15-16. The yarn of the fabric uses Advansa's Thermo°Cool Duoregulation fiber technology, combined with the comfort and feel of natural ...
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As it enters the triathlon market with a dedicated line...
As it enters the triathlon market with a dedicated line of swimwear, Arena has signed up Iván Raña, a Spanish world champion in the discipline
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News briefs
Kalenji, the private label of Décathlon for running shoes, has...
Kalenji, the private label of Décathlon for running shoes, has signed a four-year sponsorship deal with Sophie Duarte, a French runner who specializes in the 3,000 meters steeplechase and is the French record holder. The 31-year-old female runner will participate in the development of new products for the French brand, ...
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Mizuno has extended its six-year-old exclusive footwear sponsorship deal...
Mizuno has extended its six-year-old exclusive footwear sponsorship deal with the strong Chinese National Table Tennis Team through 2016, offering also a custom-fitting service to the leading players
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As an official supplier to the Tour de France...
As an official supplier to the Tour de France of cycling, Powerbar is offering several prizes on the internet, including a five-day trip for two people to watch the race
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Poc, which is planning to come out with an...
Poc, which is planning to come out with an innovative cycling helmet for the spring/summer 2014 season, has signed its first cycling sponsorship deal with Gustav Larsson, a Swedish Olympic cycling champion, for its goggles
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Billabong has developed a limited edition of surfwear together with...
Billabong has developed a limited edition of surfwear together with Pukas Surf, the well-known Spanish distributor and retailer of surf products, for sale in selected stores from this month on
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News briefs
The Norwegian Design Council has given an Award for Design...
The Norwegian Design Council has given an Award for Design Excellence to Helly Hansen for its innovative H²Flow mid-layer jacket, whose ventilation system keeps body temperature constant. The system, which is about to be patented, will be used in other parts of Helly Hansen's collection for the next autumn/winter season.
