News and insights about brands in the sporting goods industry – Page 342
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News briefs
Peak will be the official shoe sponsor for Fiba's male...
Peak will be the official shoe sponsor for Fiba's male and female championships in the five continents, as well as the clothing sponsor for the Asia championship. In addition, at the 2014 Basketball World Cup in Spain, Peak will be introducing for the first time its new judge shoes, especially ...
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Macron has presented the new home jersey for AC Ajaccio,...
Macron has presented the new home jersey for AC Ajaccio, a first-league French soccer team that it has been sponsoring since 2010 under a contract that we did not report at the time
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Adidas will replace Nike as the official sponsor of the...
Adidas will replace Nike as the official sponsor of the national men's and women's teams of the French Basketball Federation for the next four years, starting in October. Adidas is already the official supplier of the French handball and rugby teams, but Nike has taken its place as sponsor of ...
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Hummel was once again official sponsor of the Roskilde festival...
Hummel was once again official sponsor of the Roskilde festival held in Copenhagen from June 29 to July 7. The brand launched a special Roskilde festival shoe for the occasion, limited to 12 pairs of shoes sold in each of the 20 participating stores in the country. By buying the ...
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Puma has signed a multi-year agreement with the ESPN Wide...
Puma has signed a multi-year agreement with the ESPN Wide World of Sports Complex in Orlando, Florida to become the official soccer equipment sponsor of Disney Soccer, a series of tournaments for players from around the world that takes place each year at the complex. As part of this collaboration, ...
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Puma will launch a new marketing campaign for its lifestyle...
Puma will launch a new marketing campaign for its lifestyle shoe and apparel collections, starting at the beginning of 2014. The former campaign, ‘Puma Social,' will be phased out at the end of the coming autumn/winter season. The new campaign, ‘Next starts now,' will be a global initiative covering PR ...
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Nike has decided to extend its contract with Tiger Woods...
Nike has decided to extend its contract with Tiger Woods after its expiration at the end of this year, according to ESPN. The Swoosh started partnering with the American golf champion in 2006, when he became a golf professional. It decided to stick with him recently in spite of the ...
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Ecco is extending its endorsement deal with Fred Couples for...
Ecco is extending its endorsement deal with Fred Couples for golf shoes and headwear
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Timezone, the German streetwear label, is teaming up with Salewa...
Timezone, the German streetwear label, is teaming up with Salewa and Maloja, to market fashionable, but also functional pants for climbing and cycling, respectively. The products, which are scheduled to hit the shops in spring 2014, take advantage of the partnering companies' know-how on fitting and other functional requirements as ...
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Swix Sport will be the title sponsor for two years...
Swix Sport will be the title sponsor for two years of the Birkebeiner, which is regarded as the most important series of Nordic ski events in the U.S., pulling in more than 12,000 skiers and 20,000 spectators. The deal includes the development of a full merchandising program including a limited ...
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Oakley is celebrating the 100th edition of the Tour de...
Oakley is celebrating the 100th edition of the Tour de France by paying homage to the country that hosts the event with a limited edition collection of sports glasses carrying the blue, white and red colors of the French flag. The line, which is based on Oakley's recently launched Radar ...
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Colin Montgomerie, the legendary golf player who has won 40...
Colin Montgomerie, the legendary golf player who has won 40 tournaments and eight European Tour Order of Merit titles, became an ambassador for Lambda Golf shoes as he embarked on the Seniors European Tour a few days ago. Established in 2008 in Portugal by a group of family-owned European companies, ...
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Puma is stopping its sponsorship of Aaron Hernandez, who plays...
Puma is stopping its sponsorship of Aaron Hernandez, who plays for the New England Patriots team in the U.S., following his arrest on suspicion of first-degree murder and associated weapons charges in the shooting death of Odin Lloyd, a semi-professional American football player. Puma had signed up the 23-year-old NFL ...
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Intersport has stopped acting as a sponsor of the handball...
Intersport has stopped acting as a sponsor of the handball section of the FC Barcelona club
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Hi-Tec Sports is working on an adaptation for the U.K.,...
Hi-Tec Sports is working on an adaptation for the U.K., Ireland and the rest of Europe of a new online training platform that it has just launched for its retail partners in the U.S. Company officials hope that the European platform will become operational for the autumn/winter 2013/14 season. The ...
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Adidas has struck a four-year partnership with the Canadian Olympic...
Adidas has struck a four-year partnership with the Canadian Olympic Team, covering footwear and apparel, taking the place of the Hudson's Bay chain of department stores. The Big a will launch a new high-performance collection for Canadian Olympic Team that will be exclusively carried in the 170 Sport Chek stores ...
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Adidas has extended its sponsorship of the Chelsea football club...
Adidas has extended its sponsorship of the Chelsea football club for the next ten year under a deal that is said to be worth £300 million (€350m-$455m). The Three Stripes have clothed the English team since 2006. The new contract is due to expire in 2023.
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Kelme is sponsoring a Spanish track & field athlete, Paula...
Kelme is sponsoring a Spanish track & field athlete, Paula González Berodia
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Anta has announced plans to open stores in the Middle...
Anta has announced plans to open stores in the Middle East. Working through Regal International, the Chinese sports brand will distribute its products in the region through multi-brand outlets and a flagship store in Al Quoz, Dubai. Regal International is a joint venture between the Shroff family, which owns the ...
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Cushe Footwear, a division of Wolverine World Wide, has announced...
Cushe Footwear, a division of Wolverine World Wide, has announced that it will pair up with Hoffman California Fabrics to create an exclusive collection of surf-style footwear for spring/summer 2014. Since 1924, Hoffman California Fabrics has been creating screen-prints and handmade batik fabrics for beach and surfwear that have helped define ...
