News and insights about brands in the sporting goods industry – Page 341
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News briefs
Danny Feuerstein has launched a new high-performance line of base...
Danny Feuerstein has launched a new high-performance line of base layer garments, called Komafram, which use natural alpaca wool. He is the son of Aaron Feuerstein, founder of Malden Mills, parent company of Polartec. Based in Chicago, the new brand is supposed to blend functionality with comfort and style, in ...
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Ecco has been named the official footwear supplier to the...
Ecco has been named the official footwear supplier to the 2013 European Solheim Cup team. The Danish footwear brand will create special-edition shoes exclusively for the players and captains. For this edition of the women's golf tournament, the fourth during which Ecco has supported Team Europe, the company will also ...
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News briefs
Puma has lunched the Puma Football Club, a new virtual...
Puma has lunched the Puma Football Club, a new virtual football community featuring brand ambassadors such as Cesc Fàbregas, Sergio Agüero, Marco Reus and Gianluigi Buffon. Football fans from around the world are being invited by Thierry Henry on the new internet platform to formulate creative suggestions for the players' ...
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Head Sport has signed a license with a U.S. company,...
Head Sport has signed a license with a U.S. company, PS Brands/Planet Sox, for a line of tennis and performance socks to be distributed in North America
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News briefs
Nike might soon lose its sponsorship deal with Paris Saint-Germain,...
Nike might soon lose its sponsorship deal with Paris Saint-Germain, also known as PSG, the Parisian football team that won the French First League title last season. According to the daily newspaper Le Parisien, the Qatari group that owns PSG has asked Nike to substantially revise the financial terms of ...
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News briefs
Peak will be the official shoe sponsor for Fiba's male...
Peak will be the official shoe sponsor for Fiba's male and female championships in the five continents, as well as the clothing sponsor for the Asia championship. In addition, at the 2014 Basketball World Cup in Spain, Peak will be introducing for the first time its new judge shoes, especially ...
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Macron has presented the new home jersey for AC Ajaccio,...
Macron has presented the new home jersey for AC Ajaccio, a first-league French soccer team that it has been sponsoring since 2010 under a contract that we did not report at the time
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News briefs
Adidas will replace Nike as the official sponsor of the...
Adidas will replace Nike as the official sponsor of the national men's and women's teams of the French Basketball Federation for the next four years, starting in October. Adidas is already the official supplier of the French handball and rugby teams, but Nike has taken its place as sponsor of ...
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News briefs
Hummel was once again official sponsor of the Roskilde festival...
Hummel was once again official sponsor of the Roskilde festival held in Copenhagen from June 29 to July 7. The brand launched a special Roskilde festival shoe for the occasion, limited to 12 pairs of shoes sold in each of the 20 participating stores in the country. By buying the ...
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News briefs
Puma has signed a multi-year agreement with the ESPN Wide...
Puma has signed a multi-year agreement with the ESPN Wide World of Sports Complex in Orlando, Florida to become the official soccer equipment sponsor of Disney Soccer, a series of tournaments for players from around the world that takes place each year at the complex. As part of this collaboration, ...
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News briefs
Puma will launch a new marketing campaign for its lifestyle...
Puma will launch a new marketing campaign for its lifestyle shoe and apparel collections, starting at the beginning of 2014. The former campaign, ‘Puma Social,' will be phased out at the end of the coming autumn/winter season. The new campaign, ‘Next starts now,' will be a global initiative covering PR ...
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News briefs
Nike has decided to extend its contract with Tiger Woods...
Nike has decided to extend its contract with Tiger Woods after its expiration at the end of this year, according to ESPN. The Swoosh started partnering with the American golf champion in 2006, when he became a golf professional. It decided to stick with him recently in spite of the ...
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Ecco is extending its endorsement deal with Fred Couples for...
Ecco is extending its endorsement deal with Fred Couples for golf shoes and headwear
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News briefs
Timezone, the German streetwear label, is teaming up with Salewa...
Timezone, the German streetwear label, is teaming up with Salewa and Maloja, to market fashionable, but also functional pants for climbing and cycling, respectively. The products, which are scheduled to hit the shops in spring 2014, take advantage of the partnering companies' know-how on fitting and other functional requirements as ...
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News briefs
Swix Sport will be the title sponsor for two years...
Swix Sport will be the title sponsor for two years of the Birkebeiner, which is regarded as the most important series of Nordic ski events in the U.S., pulling in more than 12,000 skiers and 20,000 spectators. The deal includes the development of a full merchandising program including a limited ...
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News briefs
Oakley is celebrating the 100th edition of the Tour de...
Oakley is celebrating the 100th edition of the Tour de France by paying homage to the country that hosts the event with a limited edition collection of sports glasses carrying the blue, white and red colors of the French flag. The line, which is based on Oakley's recently launched Radar ...
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News briefs
Colin Montgomerie, the legendary golf player who has won 40...
Colin Montgomerie, the legendary golf player who has won 40 tournaments and eight European Tour Order of Merit titles, became an ambassador for Lambda Golf shoes as he embarked on the Seniors European Tour a few days ago. Established in 2008 in Portugal by a group of family-owned European companies, ...
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News briefs
Puma is stopping its sponsorship of Aaron Hernandez, who plays...
Puma is stopping its sponsorship of Aaron Hernandez, who plays for the New England Patriots team in the U.S., following his arrest on suspicion of first-degree murder and associated weapons charges in the shooting death of Odin Lloyd, a semi-professional American football player. Puma had signed up the 23-year-old NFL ...
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Intersport has stopped acting as a sponsor of the handball...
Intersport has stopped acting as a sponsor of the handball section of the FC Barcelona club
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News briefs
Hi-Tec Sports is working on an adaptation for the U.K.,...
Hi-Tec Sports is working on an adaptation for the U.K., Ireland and the rest of Europe of a new online training platform that it has just launched for its retail partners in the U.S. Company officials hope that the European platform will become operational for the autumn/winter 2013/14 season. The ...
