News and insights about brands in the sporting goods industry – Page 341
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News briefs
Puma is stopping its sponsorship of Aaron Hernandez, who plays...
Puma is stopping its sponsorship of Aaron Hernandez, who plays for the New England Patriots team in the U.S., following his arrest on suspicion of first-degree murder and associated weapons charges in the shooting death of Odin Lloyd, a semi-professional American football player. Puma had signed up the 23-year-old NFL ...
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Colin Montgomerie, the legendary golf player who has won 40...
Colin Montgomerie, the legendary golf player who has won 40 tournaments and eight European Tour Order of Merit titles, became an ambassador for Lambda Golf shoes as he embarked on the Seniors European Tour a few days ago. Established in 2008 in Portugal by a group of family-owned European companies, ...
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Oakley is celebrating the 100th edition of the Tour de...
Oakley is celebrating the 100th edition of the Tour de France by paying homage to the country that hosts the event with a limited edition collection of sports glasses carrying the blue, white and red colors of the French flag. The line, which is based on Oakley's recently launched Radar ...
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Short stops
Uhlsport will be the new official supplier of Stuttgart's Kickers...
Uhlsport will be the new official supplier of Stuttgart's Kickers team, which belongs to Germany's Third League
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Gore-Tex is introducing a new, more contemporary logo, starting with...
Gore-Tex is introducing a new, more contemporary logo, starting with items sold for the autumn/winter 2013-14 season. The new logo enhances the visibility of the brand by featuring anew type of rhombus.
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News briefs
Warrior Sports is launching a new line of cleated football...
Warrior Sports is launching a new line of cleated football boots, called Gambler, as a follow-up to its Skreamer line. It will compete with new releases such as Adidas' Nitrocharge and Nike's Hypervenom. The top of the new range is the Gambler Pro, which is equipped with a specially designed ...
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Bollé has extended its partnership deal with Tony Parker for...
Bollé has extended its partnership deal with Tony Parker for three more years. Bushnell's sunglass brand had used the French NBA star as an ambassador since 2003. Born 31 years ago, Parker has been playing for the San Antonio Spurs since 2011.
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B'Twin, the private brand of bicycles developed and marketed by...
B'Twin, the private brand of bicycles developed and marketed by Décathlon, is now providing customers with a lifetime guarantee. The French retailer says that this is possible because it controls all the stages of the supply chain.
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Skechers has signed a multi-year contract to become the official...
Skechers has signed a multi-year contract to become the official footwear and apparel sponsor of the Chevron Houston Marathon, giving visibility to the GoRun line of products of its two-year old performance division. The company will have signage at the race and it will outfit the volunteers and the finishers. ...
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Adidas has reached one million yards of fabric produced with...
Adidas has reached one million yards of fabric produced with the DryDye technology, which uses a waterless dyeing process. According to the German brand, the technology enables savings of 25 liters of water per T-shirt that are usually needed in the dyeing process. The technology is also said to reduce ...
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News briefs
Tennis is a category where Adidas is not growing as...
Tennis is a category where Adidas is not growing as fast as it is in running or football, but the brand is looking at consolidating its leadership in tennis shoes through a contract as official footwear supplier to Novak Djokovic. The Serbian player, who is Number One in the ATP ...
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Double D, the global Adidas licensee for martial arts, has...
Double D, the global Adidas licensee for martial arts, has teamed up with Muhammad Ali Enterprises to launch a collection of technical apparel and boxing performance products that will be co-branded Muhammad Ali by Adidas. The multiple year partnership deal has been brokered and managed by IMG Licensing, a division ...
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Short stops
Abacus has signed a new agreement with a Danish golfer,...
Abacus has signed a new agreement with a Danish golfer, Steen Tinning, to wear its entire apparel collection on the European Senior Tour
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Nike Golf has announced that it is introducing its NG360...
Nike Golf has announced that it is introducing its NG360 app in Europe and Canada, with enhanced features and a new look. The iPhone app, which was launched in the U.S. in May, has had over 225,000 downloads to date and was named one of iTunes “10 essential sports apps.” ...
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Starting in 2014, Reebok will replace its Vector logo with...
Starting in 2014, Reebok will replace its Vector logo with its new red Delta logo across its whole fitness collection to mark the brand's new focus on categories such as training, running, dance, yoga and walking. Reebok first introduced the Delta logo in its CrossFit collection of training products, launched ...
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The website of Sport 2000 Rent has been awarded a...
The website of Sport 2000 Rent has been awarded a silver medal by T.A.I. Fachzeitungsverlag, an Austrian publisher of trade media. www.sport2000rent.com walked away with the prize in the category “websites in tourism.” Currently, 600 shops around Europe are affiliated to Sport 2000's rental system which is supported by this ...
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Led by the company's chief executive, Andrea Tomat, about 100...
Led by the company's chief executive, Andrea Tomat, about 100 members of Lotto Sport Italia's staff and some 20 members of their families and friends ran through the streets of Padua to celebrate the 40th anniversary of the company last June 6. They did so, wearing specially developed T-shirts for ...
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TaylorMade-Adidas has released a statement to distance itself from Sergio...
TaylorMade-Adidas has released a statement to distance itself from Sergio Garcia, in the wake of the racially tinged remark made by the Spanish golfer about his rival Tiger Woods. At the European Tour gala event on May 21, when asked if he would invite Woods over to his place, Garcia ...
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Nike is going to drop its sponsorship deal with the...
Nike is going to drop its sponsorship deal with the Livestrong Foundation, the charity organization started by cyclist Lance Armstrong, ending a nine-year relationship. The decision came in the wake of Armstrong's doping scandal, after a U.S. anti-doping agency stripped the cyclist of his Tour de France titles in light ...
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Canterbury will be the official supplier of the uniforms worn...
Canterbury will be the official supplier of the uniforms worn by the Rotherham Titans rugby team in South Yorkshire. The new deal, which starts on June 1, extends Canterbury's sponsorship portfolio in the RFU Championship, which already includes the London Scottish and Moseley rugby teams.
