News and insights about brands in the sporting goods industry – Page 340
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News briefs
Shimano has introduced a new shoe, the XC90, designed for...
Shimano has introduced a new shoe, the XC90, designed for off-road riding. It has a lower profile than the M315. Spikes and blocks on the outsole are arranged in an optimal dirt-shedding pattern, and the spikes can be changed to adapt to rocky soil. The shoe uses Shimano's Dynalast technology ...
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News briefs
Décathlon, Lacoste and Adidas are – in that order –...
Décathlon, Lacoste and Adidas are – in that order – the sports brands that French people like the most, according to a study conducted by Promise Consulting in partnership with the Huffington Post. The three brands came out with shares of 36 percent, 29 percent and 26 percent, respectively, after ...
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News briefs
VF Corp. announced its plan to create three global “innovation...
VF Corp. announced its plan to create three global “innovation centers” to speed up the development of “game-changing” products in technical apparel, footwear and jeans. Sharing know-how and research into materials, technologies, consumption trends and other subjects, they will consist of international teams of scientists, engineers and technical designers, most ...
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News briefs
Ashley Arnold, a female ultra-runner who came first in the...
Ashley Arnold, a female ultra-runner who came first in the Leadville 100-mile race in August, has joined Julbo's team of sponsored athletes. She has been associate editor of Trail Runner magazine in Colorado.
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News briefs
Asics has signed a six-year deal to sponsor the South...
Asics has signed a six-year deal to sponsor the South African Rugby Union, whose national team is commonly referred to as the Springboks, replacing Canterbury from next Jan. 1. The company is also reportedly considering the establishment of production facilities in South Africa.
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News briefs
Asics will be the official kit supplier of Team Scotland...
Asics will be the official kit supplier of Team Scotland at the Glasgow 2014 Commonwealth Games, which will be held in the Scottish city from July 23 to Aug. 3 next year. The deal with the Japanese brand will cover jackets, caps and polo shirts that will be worn by ...
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News briefs
Speedo has extended its partnership with the China Swimming Association,...
Speedo has extended its partnership with the China Swimming Association, so that it will remain the professional swimming equipment sponsor of the Chinese national swimming team for another four years until 2017. The agreement has been in place since 2009 and calls for all Chinese swimmers on the national team ...
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News briefs
Josep “Pep” Guardiola, the new manager at the FC Bayern...
Josep “Pep” Guardiola, the new manager at the FC Bayern Munich football team, has signed a new sponsorship deal with Adidas. The Big a will use the former midfielder as brand ambassador in a new Champions League marketing campaign titled ‘Gamedayplus.' As he previously worked for the FC Barcelona team, ...
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Short stops
Canterbury is launching a line of four rugby boots for...
Canterbury is launching a line of four rugby boots for different positions
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Short stops
Smith Sports Optics is launching its first branded line of...
Smith Sports Optics is launching its first branded line of bicycle helmets
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News briefs
Nike has launched a campaign called “Possibilities” to mark the...
Nike has launched a campaign called “Possibilities” to mark the 25th anniversary of its famous slogan, “Just Do It.” The campaign includes a film encouraging viewers to set and achieve their own goals through Nike+ challenges. It uses numerous social media activations and features a cast of athletes sponsored by ...
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Short stops
Kempa is going to sponsor a German handball champion, Uwe...
Kempa is going to sponsor a German handball champion, Uwe Gensheimer, for the next three years
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News briefs
Nike Golf has signed up Dave Stockton, described by the...
Nike Golf has signed up Dave Stockton, described by the company as one of the hottest short-game golf instructors. The legendary putting guru has coached many well-known golf champions including Rory McIlroy and Suzann Pettersen, who are also sponsored by Nike. He will assist the Swoosh notably in product development ...
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News briefs
Lolë held a particularly successful Parisian session of its White...
Lolë held a particularly successful Parisian session of its White Yoga Tour at the Grand Palais, one of the most famous monuments in the French capital, on Sept. 1. The Canadian sports clothing brand, which is owned by Coalision and focuses on yoga and well-being, managed to gather 4,000 people, ...
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News briefs
Sport 2000 is launching a new advertising campaign in France...
Sport 2000 is launching a new advertising campaign in France featuring Raymond Domenech, the former French football player and coach of France's national football team, from 2004 to 2010. Developed by Business, a 35-year-old Parisian agency, the campaign will make its debut on French radio stations on Aug. 17. Business ...
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News briefs
Skins has announced its official partnership with Anna Tunnicliffe, the...
Skins has announced its official partnership with Anna Tunnicliffe, the two-time Olympian and leading CrossFit athlete. Tunnicliffe, 30, who was born in England but moved to the U.S. when she was 12, began her career in sailing and later expanded her athletic activities to other disciplines. At the 2008 Olympic ...
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Article
Anta sees the end of the tunnel
Anta Sports Products saw the first signs of a possible turnaround at its latest quarterly in-house fair, where the Chinese company collected a higher value of orders than one year ago for shipments in the first quarter of 2014. Orders had been declining at the company's house fair since those ...
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News briefs
Nike is making a new application available widely to designers...
Nike is making a new application available widely to designers to help them choose the most environmentally friendly fabrics. Called Making, the new app is based on the Nike Materials Sustainability Index, a database that the Swoosh has developed over the past seven years, rating materials from 0 to 50.
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News briefs
PrimaLoft has awarded a license to Mitsui Bussan Techno Products...
PrimaLoft has awarded a license to Mitsui Bussan Techno Products to design, develop and sell fabrics using its own technological yarns. Mitsui has already started the development process and plans to put them out in the autumn of 2014. Mitsui Bussan owns the Pertex brand since 2005.
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News briefs
Following its recent change of ownership, Bailo has launched a...
Following its recent change of ownership, Bailo has launched a new logo, based on its Italian roots, and signed up a new testimonial, Armin Holzer, joining Benni Kofler. Holzer, an Italian freerider and a slackline and highline champion, was previously sponsored by Adidas Outdoor. He became famous in 2011 by ...
