News and insights about brands in the sporting goods industry – Page 347
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Wayne Webb is the newest professional bowler to have joined...
Wayne Webb is the newest professional bowler to have joined Brunswick's Pro Staff
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Confirming long-standing speculation, Nike has signed up as the new...
Confirming long-standing speculation, Nike has signed up as the new technical sponsor of the AS Roma football team, replacing Kappa from the 2014-15 playing season. The Italian first-division team had a contract with Kappa lasting until 2017, but it will be terminated ahead of time. Nike's contract, whose financial terms ...
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Mikasa has extended its contract with Fina, the International swimming...
Mikasa has extended its contract with Fina, the International swimming federation, for the next four years. The Japanese company will supply the official balls for the water polo competitions organized by Fina, including the world championships that will be played in Barcelona next summer and in Kazán, Russia, next year.
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Speedmax, Fischer's newest cross-country ski, has won one of this...
Speedmax, Fischer's newest cross-country ski, has won one of this year's prestigeous Red Dot design awards. A jury of 37 experts granted the prize to the Austrian ski company for the modern design which was put into the new Nordic skating ski. It is one of the few products that managed to ...
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The German subsidiary of K-Swiss has informed its retail customers...
The German subsidiary of K-Swiss has informed its retail customers in Germany and Austria that the brand will no longer sell its line of running gear in those markets. The sales figures were declining last year, and reportedly looked no more promising for the current year. The key account managers ...
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Ian Poulter, the English golfer, will endorse Nikon's rangefinders...
Ian Poulter, the English golfer, will endorse Nikon's rangefinders
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Shimano has launched a new website for everyone who is...
Shimano has launched a new website for everyone who is interested in professional cycling: www.weraceshimano.com. At this website all the seven World Tour road cycling teams and all the ten UCI mountain bike and gravity teams sponsored by Shimano present themselves. Besides information about teams and riders, the website will ...
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Amer Sports has transferred 182,874 shares to the personnel involved...
Amer Sports has transferred 182,874 shares to the personnel involved in its restricted and performance plans, taking them from its own pool of treasury shares. This leaves Amer Sports with 545,979 shares, plus 12,125 more owned through Amer Sports International. Separately, Anssi Vanjoki and Ilkka Brotherus have been confirmed as ...
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Lotto Sport Italia has extended until 2017 its sponsorship...
Lotto Sport Italia has extended until 2017 its sponsorship deal with a Spanish football team, El Deportivo de La Coruña
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Airwalk has signed on Grander Larsen, a 22-year-old surfer born...
Airwalk has signed on Grander Larsen, a 22-year-old surfer born in Maui, to its pro team of sponsored athletes
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David Beckham has agreed to become the first global ambassador...
David Beckham has agreed to become the first global ambassador for Chinese football. Under a deal with the Chinese Football Association, the charismatic former captain of the England team will visit China throughout the year to promote the sport domestically and globally, as he did in a way in the ...
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Décathlon has signed a partnership agreement with a well-known French mountain...
Décathlon has signed a partnership agreement with a well-known French mountain bike champion, Pierre-Geoffroy Plantet, to enhance the image of its B'Twin brand of bicycle products and to provide technical advice for the future development of the top range of mountain bikes. Plantet is going to make a real contribution through ...
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Allen Edmonds Shoe Corporation is putting out a line of...
Allen Edmonds Shoe Corporation is putting out a line of four signature golf shoes and related products named after Jack Nicklaus, the famous golfer
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Michael Jamieson has signed a deal to become an ambassador...
Michael Jamieson has signed a deal to become an ambassador of Speedo. As part of the agreement, the British Olympic swimmer will promote the brand in his hometown of Glasgow in the build-up to the 2014 Commonwealth Games.
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Nike has announced that over the next five years, it...
Nike has announced that over the next five years, it will invest $50 million toward encouraging American schoolchildren to be more active, including through Let's Move!, the program spearheaded by First Lady Michelle Obama. Nike made the announcement at an event in Chicago attended by Obama and featuring athletes such ...
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Sugoi Performance Apparel has been chosen as the outfitter of...
Sugoi Performance Apparel has been chosen as the outfitter of participants in Ironman Triathlons in North America and Europe for the next three years. In addition to designing the official performance race apparel for events and the Ironman Executive Challenge for business leaders, Sugoi, a division of Dorel Industries, will ...
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Lionel Messi has joined a very small group of athletes...
Lionel Messi has joined a very small group of athletes who have their own range of Adidas products, including David Beckham and Derrick Rose. The company just launched the Messi range of footwear and apparel, featuring a stylish “M” and a red-and-white color theme. The Argentinian football star will start ...
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New Balance has developed a proprietary process to create hyper-customized...
New Balance has developed a proprietary process to create hyper-customized spike plates for runners based on their individual biomechanical data. The plates are made at the company's U.S. facilities through a 3D printing process that makes use of selective laser sintering to convert powder materials into solid cross-sections, layer by ...
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New Balance has launched a small line of sportswear co-branded...
New Balance has launched a small line of sportswear co-branded with Heidi Klum, the famous German fashion model, but it is being offered only in New Balance stores in the U.S.
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Rossignol is teaming up with FC Bayern Munich, Germany's leading football...
Rossignol is teaming up with FC Bayern Munich, Germany's leading football club. Starting with the winter 2013-14 season, the French ski brand will offer a junior ski in the red and white design of the club featuring its logo. The Bayern Munich children's ski will be available through regular sporting goods retailers all ...
