News and insights about brands in the sporting goods industry – Page 349
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News briefs
Adidas is launching in New York today the Energy Boost,...
Adidas is launching in New York today the Energy Boost, a new lightweight running shoe with a midsole material made of thermoplastic beads that are fused together. The cushioning technology has been developed together with BASF, the large German chemical group. It is said to be providing more comfort as ...
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News briefs
Adidas has won the Best Brands of the year award...
Adidas has won the Best Brands of the year award in the category “sports brands.” The award goes to companies in various categories such as “best company brand,” “best product brand,” “best brand in terms of growth” and others that are not tied to a certain industry. One prize, however, ...
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News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show ...
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News briefs
Asics has inked a major sponsoring agreement with the Los...
Asics has inked a major sponsoring agreement with the Los Angeles Marathon. The mega-event will be renamed Asics LA Marathon through 2015. For the first time ever, Asics will give its name to a major marathon in the U.S.. In this new role, the Japanese sporting goods brand will replace Honda, ...
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News briefs
Vans has signed a three-year agreement to support the U.S....
Vans has signed a three-year agreement to support the U.S. Open of Surfing, including a title sponsorship. Described as the summer's biggest U.S. youth culture festival, the nine-day event has been drawing up to one million people. This year it will be held in Huntington Beach from July 20. The ...
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News briefs
Intersport International Corporation has signed an agreement with Fiba, the...
Intersport International Corporation has signed an agreement with Fiba, the International Basketball Federation, as its official sports retailer for all the men's and women's competitions organized by the international body between 2013 and 2015. This includes events such as the 2014 Fiba Basketball World Cup in Spain, the 2014 Fiba ...
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News briefs
An Austrian sporting goods retailer operating at Dorfgastein near Salzburg,...
An Austrian sporting goods retailer operating at Dorfgastein near Salzburg, Franz Egger, has registered a patent for a ski boot construction where the front part is positioned higher than the rear part. This allows the toes to move more freely, thus avoiding freezing, and according to Egger, it gives the ...
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News briefs
Meindl, the German manufacturer of outdoor boots, has decided to...
Meindl, the German manufacturer of outdoor boots, has decided to pull out of the cross-country shoe business. An executive of the company told this publication that sales of the line were small compared with hiking and mountaineering footwear. The cross-country collection would have needed a complete relaunch with a major ...
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News briefs
Dahu, a new brand of luxury ski boots from Switzerland, exhibited...
Dahu, a new brand of luxury ski boots from Switzerland, exhibited for the first time at Ispo Munich this year. The boots are lighter than normal ski boots, and they are so comfortable that you can also wear them to drive a car, according to company officials. Nicolas Frey, the founder, ...
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News briefs
Warrior has signed Vincent Kompany, the captain of Manchester City...
Warrior has signed Vincent Kompany, the captain of Manchester City and the Belgian national football team, to a long-term endorsement deal. Kompany, previously with Nike, has been playing with Manchester City since 2008, when he arrived after spending two years with Hamburg SV in the Bundesliga, and he is the ...
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News briefs
The pro golfer David Duval showed off his return to...
The pro golfer David Duval showed off his return to Nike Golf at the AT&T Pebble Beach National Pro-Am last weekend. He used the VR_S Covert driver, the VR Pro Limited Edition fairway wood, VR Pro Blade irons, VR Pro wedges and a Method Prototype putter. He played with the ...
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News briefs
For the first time ever, New Era, the U.S. specialty...
For the first time ever, New Era, the U.S. specialty brand of headwear, is touring through Europe with its temporary pop-up stores. The tour began in Rotterdam, the Netherlands, in late January and has been offering its collection there for five weeks. The initiative is supported by a social media ...
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News briefs
The North Face will be the official sponsor of the...
The North Face will be the official sponsor of the U.S. freeskiing team for the coming two Winter Olympic Games, to be held in Sochi, Russia, in 2014 and in Pyeong Chang, South Korea, in 2018. TNF will also be partnering with the Freeride World Tour from now on.
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News briefs
TSL, the French snowshoe specialist, presented its first flexible model...
TSL, the French snowshoe specialist, presented its first flexible model of snowshoes at this year's Ispo Munich show. Due to the flexible structure of the frame and the bindings, the new product, called Symbioz, adapts to the foot and the terrain, while independent claws provide for traction and holding. The ...
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News briefs
Head is introducing a new material in its latest generation...
Head is introducing a new material in its latest generation of tennis racquets, the YouTrek line. The material is called graphene and was used in the racquet that helped Novak Djokovic to win the Australian Open this year. Graphene is described as extremely light, superthin and 200 times more tearproof than ...
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News briefs
W.L. Gore presented at Ispo a new patent-pending multi-layer membrane...
W.L. Gore presented at Ispo a new patent-pending multi-layer membrane technology, called Gore-Tex Pro, that consists of 100 percent ePTFE-based microstructures, bonded to the outer material, and a specially developed inner lining. After working on this project for four and a half years, extensive testing with mountain guides showed that the ...
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News briefs
Zoggs, the Australian brand of swim goggles about which we...
Zoggs, the Australian brand of swim goggles about which we reported on Dec. 12, has added an optional feature to the superior lenses of its Predator Flex frames. It is offering lenses with an embedded photochromatic treatment that react to the UV rays from the sun, darkening the optics when they ...
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News briefs
A well-known Irish golf champion, Padraig Harrington, is acting as...
A well-known Irish golf champion, Padraig Harrington, is acting as a global brand ambassador for the Golf Swing Shirt Company. The American firm has developed a special patent-pending garment, the Golf Swing Shirt, designed to train golfers to make their swings correctly. The shirt is constructed in such a way ...
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News briefs
Several action sports and outdoor brands have decided to rely...
Several action sports and outdoor brands have decided to rely on Brands for Good as a communication platform to make their corporate social responsibility (CSR) initiatives more visible in the media. The concept and participating projects will be introduced at Ispo Munich, in Hall A2, Booth 105. The projects involved ...
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Short stops
Spyder Active Sports renews its partnership with Chris Davenport for...
Spyder Active Sports renews its partnership with Chris Davenport for three more years and adds another ski racer, Sierra Quitiquit, as a brand endorser for the same period
