News and insights about brands in the sporting goods industry – Page 349
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News briefs
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,”...
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,” which is being presented at the Messner Mountain Museum at the Sigmundskron Castle near Bolzano/Bozen, Italy, from March 3 to Nov. 17, 2013. The Italian outdoor company aims at raising public awareness of environmental issues through the impactful images of glaciers melting ...
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News briefs
Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earth). One hundred teams are expected ...
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Short stops
Adidas has inaugurated a new 1,600-square-meter store for the sponsored...
Adidas has inaugurated a new 1,600-square-meter store for the sponsored Real Madrid team in its stadium, Bernabéu, in the presence of some of its leading players
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News briefs
From March 4, European consumers will get a chance to...
From March 4, European consumers will get a chance to create their own individual New Era caps through the internet. At www.newerabyyou.com, shoppers can customize their caps according to their needs and preferences. They have the choice among 200 different logos, 33 materials and 56 colors. The 9Fifty and 59Fifty ...
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News briefs
Arc'teryx will act as sponsor of the third Afghan Ski...
Arc'teryx will act as sponsor of the third Afghan Ski Challenge. The ski touring event will take place on March 1 around the town of Bamiyan, located 230 kilometers northwest of the capital of Kabul to promote tourism in the region. The third edition of the challenge is the first ...
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Short stops
Admiral has extended its sponsorship deal with the Welsh Rugby...
Admiral has extended its sponsorship deal with the Welsh Rugby Union until 2015
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News briefs
Kempa is becoming again the official supplier of the German...
Kempa is becoming again the official supplier of the German Handball Federation (DHB) under a new contract signed for the next five years, starting on July 1. The German brand, which is owned by Uhlsport, already held this role between 2002 and 2007, but Adidas took its place recently. The DHB ...
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Article
Amazon is eyed by German antitrust authorities
The Bundeskartellamt, the German antitrust authority, has opened an investigation into amazon.de's business practices in regard to retailers that sell products through Amazon's online platform. The general terms of the marketplace require that participating retailers will not offer their products any cheaper on other online platforms or in the retailers' ...
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Short stops
Dunlop will be sponsoring FAT, the tennis federation of Andalusia...
Dunlop will be sponsoring FAT, the tennis federation of Andalusia
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News briefs
Nike, Oakley and other sponsors have withdrawn their association with Oscar...
Nike, Oakley and other sponsors have withdrawn their association with Oscar Pistorius, the South African paralympic champion, pending the results of a judicial investigation into the murder of his girl friend, Reeva Steenkamp. An ad for Nike has been pulled out from Pistorius' own website, quoting the 26-year-old champion as saying: ...
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Short stops
Warrior Sports, the team sports brand of New Balance, has...
Warrior Sports, the team sports brand of New Balance, has come out with a specific shoe for futsal
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News briefs
Jack Wolfskin is promoting its vast range of children's...
Jack Wolfskin is promoting its vast range of children's outdoor clothing inFranceby becoming an official partner of the French Ski Schools (ESF) and of the first winter edition of the Teenag'Games. The ESF groups some 17,000 ski coaches at 250 ski schools throughout France. The Teenag'Games is a series of ...
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News briefs
Yesterday, Feb. 12, Under Armour started off its largest global...
Yesterday, Feb. 12, Under Armour started off its largest global advertising campaign ever on the internet, which will also have its debut on U.S. television with spots during NBA's All-Star weekend on Saturday. The initiative is called “I will” and features sports stars like the boxer Canelo Alvarez, the tennis ...
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News briefs
Arena, which is celebrating its 40th anniversary with the planned...
Arena, which is celebrating its 40th anniversary with the planned release of a line of vintage products, has signed up again as the exclusive technical sponsor of the Italian Swimming Federation (FIN), involving all its swimming, water polo, diving, synchronized swimming, open-water and rescue teams. Arena held the contract for eight ...
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News briefs
Adidas Action Sports launched its new snowboard collection during Ispo...
Adidas Action Sports launched its new snowboard collection during Ispo through a side event in a former garage of the German postal service in Munich. The collection includes three snowboard boots and about 60 other items including snow goggles and a variety of garments. The Adidas snowboard team was presented ...
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News briefs
Adidas is launching in New York today the Energy Boost,...
Adidas is launching in New York today the Energy Boost, a new lightweight running shoe with a midsole material made of thermoplastic beads that are fused together. The cushioning technology has been developed together with BASF, the large German chemical group. It is said to be providing more comfort as ...
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News briefs
Adidas has won the Best Brands of the year award...
Adidas has won the Best Brands of the year award in the category “sports brands.” The award goes to companies in various categories such as “best company brand,” “best product brand,” “best brand in terms of growth” and others that are not tied to a certain industry. One prize, however, ...
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News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show ...
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News briefs
Asics has inked a major sponsoring agreement with the Los...
Asics has inked a major sponsoring agreement with the Los Angeles Marathon. The mega-event will be renamed Asics LA Marathon through 2015. For the first time ever, Asics will give its name to a major marathon in the U.S.. In this new role, the Japanese sporting goods brand will replace Honda, ...
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News briefs
Vans has signed a three-year agreement to support the U.S....
Vans has signed a three-year agreement to support the U.S. Open of Surfing, including a title sponsorship. Described as the summer's biggest U.S. youth culture festival, the nine-day event has been drawing up to one million people. This year it will be held in Huntington Beach from July 20. The ...
