News and insights about brands in the sporting goods industry – Page 350
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Hurley has signed a five-year sponsorship agreement with John John...
Hurley has signed a five-year sponsorship agreement with John John Florence, the 20-year-old Hawaiian surf prodigy
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Replacing Li-Ning, which is going through a major streamlining process,...
Replacing Li-Ning, which is going through a major streamlining process, Adidas has agreed to a four-year kit sponsorship deal with Celta Vigo, after a gap of 25 years since the German brand last supplied the kits of the Spanish football club. The new partnership, which covers all the sportswear of ...
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Dynastar and Lange will be the presenting sponsors of the...
Dynastar and Lange will be the presenting sponsors of the Big Mountain Hochfügen Freeride Week. The event, starting on Feb. 7, will be the only competition in Austria to be part of the 4-Star World Tour qualifying tournament. This is the first time the two brands of the Rossignol group ...
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Outlast Technologies, the Colorado-based company specializing in technical materials with...
Outlast Technologies, the Colorado-based company specializing in technical materials with heat and moisture management, unveiled a new brand identity for the start of the year. Outlast, whose ownership changed hands last year, has switched to an updated red and silver logo: The font has been modernized, while the diamond has ...
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Dunlop was the sponsor of the World Championship of Ping...
Dunlop was the sponsor of the World Championship of Ping Pong held this past weekend in London. It was the official equipment supplier of the event, providing its EVO 8000 Master Edition table, and officials wore Dunlop apparel.
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Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed...
Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed a four-year sponsorship deal with a French athlete, Benjamin Malaty, which took effect on Jan. 1. The 26-year-old runner, who will also help in product development, is due to represent Kalenji in the Prom'Classic race in Nice, scheduled for Jan. 6, ...
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Columbia Sportswear has secured a sponsorship agreement with the Russian...
Columbia Sportswear has secured a sponsorship agreement with the Russian national freestyle ski team for its Columbia brand, which is widely distributed in Russia by Sportmaster. The brand has similar deals in place with the national teams of the U.S. and Canada.
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Garmin will act as official sponsor of the FIS World...
Garmin will act as official sponsor of the FIS World Championship in Nordic skiing taking place in Val di Fiemme, Italy, from Feb. 20 through March 3. Organizers expect 300,000 spectators to visit the Italian ski resort to watch the world's top athletes in ski jumping, cross-country skiing and Nordic ...
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Brunswick Corporation has announced that its DV8 brand of bowling...
Brunswick Corporation has announced that its DV8 brand of bowling balls has signed up Ryan Ciminelli and Bob Learn Jr. to its pro staff. Ciminelli, from Cheektowaga, New York, won his first Professional Bowlers Association (PBA) national title in 2011, when he won the One-a-Day Earl Anthony Memorial in Dublin, California. ...
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Dare2b, a brand of the Regatta Group that is growing...
Dare2b, a brand of the Regatta Group that is growing strongly in Spain, has signed a sponsorship deal with the Sierra Nevada ski resort. The brand will have excellent visibility at key spots including the Sulayr Snow Park, which hosts Europe's highest halfpipe. Dare2b will also act as official supplier ...
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Millet is going to launch the first skis under its...
Millet is going to launch the first skis under its own name, in partnership with Zag, for the winter 2013/14 season. They will go with a full line of double-layer outerwear for all-mountain skiing and a dedicated backpack, with an integrated airbag. Millet is the technical apparel brand of the ...
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SRAM has done some reorganizing at its marketing team in...
SRAM has done some reorganizing at its marketing team in Europe, saying that the move will better serve its road, mountain bike and urban segments. Gaetan Vétois is the company's new European marketing manager, and he will work with the teams from original equipment sales, aftermarket, dealer marketing, and marketing and ...
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Puma has chosen Clifford French, the sports and entertainment communications...
Puma has chosen Clifford French, the sports and entertainment communications agency, to advise it on its communication strategy for U.K. and Ireland football
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Marker is entering the protective equipment category with its new...
Marker is entering the protective equipment category with its new Marker Protective Snow Equipment collection. Known for producing ski bindings since the 1950s, the company is launching a line of helmets and goggles for men, women and kids. In partnership with Ortema, which specializes in orthopaedic technology, Marker has developed ...
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Völkl can proudly call itself “brand of the century,” a...
Völkl can proudly call itself “brand of the century,” a title bestowed by a German publisher, Verlag Deutsche Standards, and granted to companies that illustrate the quality of the German economy. At a ceremony at Berlin's prestigious Adlon hotel, Völkl was awarded the prize for its global importance as the only ...
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Blue Tomato is launching the third edition of its Best...
Blue Tomato is launching the third edition of its Best Urban Shot competition, where city board sports participants, from snowboarding to freeskiing, are invited to submit photos and videos of their sport. The only requirement is that the shot be taking in an unrban environment – no parks, no mountains. ...
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With basketball gaining increasing visibility in their domestic market, two Chinese...
With basketball gaining increasing visibility in their domestic market, two Chinese sports brands, Li-Ning and Peak Sports, have signed separate deals to become official partners of two teams of the National Basketball League: the Miami Heat and the Toronto Raptors, respectively. The contract with the Miami Heat, current world champion in the ...
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Warrior Sports, the team sports brand of New Balance, has...
Warrior Sports, the team sports brand of New Balance, has signed a sponsorship deal with Jonás Gutiérrez, a 29-year-old Argentinean football player who has been a member of the Newcastle United team since 2008. Nicknamed “Spider-Man” because of a mask that he put on when he scored a goal during his ...
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Right in time for the holiday season, Intersport Austria has...
Right in time for the holiday season, Intersport Austria has donated 3,000 winter jackets to Volkshilfe (“help to the people”), a local charity organization. The used jackets came from customers of Intersport's retailers. In return for their used jackets, the customers got a 20 percent discount on the purchase of ...
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Arena is coming out with its first triathlon line next...
Arena is coming out with its first triathlon line next summer, integrating its Powerskin Carbon Pro technology
