News and insights about brands in the sporting goods industry – Page 348
-
News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show ...
-
News briefs
Adidas is launching in New York today the Energy Boost,...
Adidas is launching in New York today the Energy Boost, a new lightweight running shoe with a midsole material made of thermoplastic beads that are fused together. The cushioning technology has been developed together with BASF, the large German chemical group. It is said to be providing more comfort as ...
-
News briefs
Adidas has won the Best Brands of the year award...
Adidas has won the Best Brands of the year award in the category “sports brands.” The award goes to companies in various categories such as “best company brand,” “best product brand,” “best brand in terms of growth” and others that are not tied to a certain industry. One prize, however, ...
-
News briefs
Adidas Action Sports launched its new snowboard collection during Ispo...
Adidas Action Sports launched its new snowboard collection during Ispo through a side event in a former garage of the German postal service in Munich. The collection includes three snowboard boots and about 60 other items including snow goggles and a variety of garments. The Adidas snowboard team was presented ...
-
News briefs
Arena, which is celebrating its 40th anniversary with the planned...
Arena, which is celebrating its 40th anniversary with the planned release of a line of vintage products, has signed up again as the exclusive technical sponsor of the Italian Swimming Federation (FIN), involving all its swimming, water polo, diving, synchronized swimming, open-water and rescue teams. Arena held the contract for eight ...
-
News briefs
Yesterday, Feb. 12, Under Armour started off its largest global...
Yesterday, Feb. 12, Under Armour started off its largest global advertising campaign ever on the internet, which will also have its debut on U.S. television with spots during NBA's All-Star weekend on Saturday. The initiative is called “I will” and features sports stars like the boxer Canelo Alvarez, the tennis ...
-
Short stops
Vans signs up Pat Moore, a snowboarder who placed third...
Vans signs up Pat Moore, a snowboarder who placed third in the Real Snow video contest at the X Games last year
-
News briefs
Puma has teamed up with Totalsports, one of the leading...
Puma has teamed up with Totalsports, one of the leading sporting goods retailers in South Africa, to sell merchandise for the Orange Africa Cup of Nations (ACN) that started in the country on Jan. 19 and will end on Feb. 10. Puma is the official fan supplier of the tournament, ...
-
News briefs
Puma will no longer be the kit provider of the...
Puma will no longer be the kit provider of the Irish Rugby Union (IRFU), and it will stop sponsoring rugby in Europe altogether. According to Reuters, the German firm will continue to supply kits to cover the 2013-14 rugby season, leaving 18 months for the IRFU to replace Puma before the ...
-
Short stops
Xtep International is named the official uniform sponsor of The...
Xtep International is named the official uniform sponsor of The University of Hong Kong Marathon Team
-
News briefs
Kappa will be the new official supplier of the German...
Kappa will be the new official supplier of the German Borussia Mönchengladbach football team for five years, starting with the next playing season. Lotto was the previous sponsor of the team.
-
News briefs
The YKK Fastening Products Group, famous for its zippers, has...
The YKK Fastening Products Group, famous for its zippers, has become a Bluesign system partner. The company's manufacturing facilities already operate under ISO 14001 standards and the main product lines comply with Oeko-Tex standards.
-
News briefs
Injinji has revamped its website for an improved experience for...
Injinji has revamped its website for an improved experience for customers of its toe socks for runners and outdoor enthusiasts. The site now includes informative videos, a sponsored-athlete team and advice to help consumers pick – and then buy – the Injinji product best for them. The relaunch was timed ...
-
News briefs
XBlades Sports and England's Rugby Football League (RFL), the governing...
XBlades Sports and England's Rugby Football League (RFL), the governing body of the rugby league in the U.K., have entered a 12-month partnership deal under which the firm will supply its boots to the RFL's referees and touch judges. The financial terms of the deal were not disclosed. Established in Australia ...
-
News briefs
Cristiano Ronaldo is signing a line of men's leisure socks...
Cristiano Ronaldo is signing a line of men's leisure socks and underwear developed by a Danish company, JBS. The star of the Real Madrid football team will continue its sponsorship deal with Nike. JBS has already put out a line of underwear named after Caroline Wozniacki, the Swedish tennis champion.
-
News briefs
Newton Running will be the official footwear and run course...
Newton Running will be the official footwear and run course sponsor of the Ironman triathlon in the U.S. for three years. The connection between Newton Running and Ironman is particularly strong, as the company sold its first pair of running shoes ever at the Ironman 70.3 California event in 2007. ...
-
News briefs
Kajsa Claesson, sales manager of Stadium, the large sporting goods retail...
Kajsa Claesson, sales manager of Stadium, the large sporting goods retail chain in Sweden, won an award for Businesswoman of the Year at the recent Swesport trade show in Stockholm. The award was presented by an organization called Divas, which chose Claesson due to her track record as an effective leader with ...
-
News briefs
As part of a sub-licensing deal with Puma, Centauro has...
As part of a sub-licensing deal with Puma, Centauro has become the official retail partner of four African football federations. The leading sports retailer in Latin America obtained the right to put its logo on the training kit used by the football teams of the Ivory Coast, Senegal, Cameroon and ...
-
Short stops
BMC has joined the list of cycling teams sponsored by...
BMC has joined the list of cycling teams sponsored by Shimano
-
News briefs
Berkshire Hathaway, the conglomerate of the famous tycoon Warren Buffett,...
Berkshire Hathaway, the conglomerate of the famous tycoon Warren Buffett, will add a 5-kilometer run to the festivities at its annual shareholder weekend this coming May. In celebration of the race, Brooks Running, a subsidiary of Berkshire Hathaway, has produced a limited edition of its PureCadence 2 sneaker featuring a ...
