News and insights about brands in the sporting goods industry – Page 365
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News briefs
Under Armour has selected PrettyGreen to be its public relations...
Under Armour has selected PrettyGreen to be its public relations agency in the U.K., helping to build and promote the brand there, partly by developing Under Armour's social media strategy in addition to traditional channels. Diane Pelkey, vice president for global communications and entertainment at Under Armour, will be the ...
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Kevin Plank, the founder and chief executive of Under Armour,...
Kevin Plank, the founder and chief executive of Under Armour, was listed as No. 1,075 on the 2012 Forbes Billionaire List with a net worth of $1.1 billion
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Arena International has come out with its Powerskin Carbon-Pro high-end...
Arena International has come out with its Powerskin Carbon-Pro high-end performance swimwear. The line, developed in collaboration with Kinetech Labs, integrates a carbon cage into the design for muscle compression and superior fit.
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Rossignol has signed up Martin Fourcade for another two years...
Rossignol has signed up Martin Fourcade for another two years
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John Andrew, the chairman of Direct GolfUK, will run the...
John Andrew, the chairman of Direct GolfUK, will run the 2012 Virgin London Marathon to raise funds for the Seve Ballesteros Foundation, which partners with Cancer Research UK to boost research into brain cancer. For the race, which takes place April 22, Andrew will wear No. 1984, for the year ...
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Erima has signed a sponsorship and supply agreement with Doris...
Erima has signed a sponsorship and supply agreement with Doris and Stefanie Schwaiger. The two sisters are the Austrian champions in beach volleyball (or sand volleyball, as the game is now called in the U.S.), and the German company hopes that they are going to make it to the Olympic ...
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Atomic has extended its sponsorship agreement with Marcel Hirscher for...
Atomic has extended its sponsorship agreement with Marcel Hirscher for another four years
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Both Adidas and Puma are apparently placing more emphasis in...
Both Adidas and Puma are apparently placing more emphasis in their communication strategies on the sports performance segment. Adidas' new advertising campaign for this year, described as the biggest in its history, is intended to highlight the brand's offerings in this segment, which still represents more than 70 percent of ...
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Abacus Sportswear will be the official apparel supplier to the...
Abacus Sportswear will be the official apparel supplier to the Nordea Master golf tournament, dressing up its staff, sponsors and volunteers
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News briefs
Bogner won the German Shoe Prize 2012 during the international...
Bogner won the German Shoe Prize 2012 during the international GDS shoe trade show held in Düsseldorf earlier this month. The jury picked two styles of fashionable shoes for men and women from the brand's autumn/winter footwear collection, ‘Kitzbühel‘ and ‘St. Anton,' which take their inspiration from winter sports. The ...
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News briefs
Tennis Warehouse, which established a European subsidiary in Germany four...
Tennis Warehouse, which established a European subsidiary in Germany four years ago, has announced a three-year extension of its global online retail partnership with the ATP Tour, taking it through 2014. Tennis Warehouse, which claims to be the world's largest e-commerce platform for tennis products, is a division of Sports ...
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News briefs
Odlo is introducing what it describes as a global innovation...
Odlo is introducing what it describes as a global innovation at the biathlon world championships taking place in Ruhpolding, Germany: members of the Norwegian team have seamless, one-piece competition suits at their disposal. The “second skin” outfits were developed in partnership with Olympic medalists like Ole Einar Bjørndalen and Tarje Bø. ...
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Nike is reportedly in line to replace Le Coq Sportif...
Nike is reportedly in line to replace Le Coq Sportif as official supplier of the Everton team in the U.K.
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Replacing Nike, Canterbury has become the official kit supplier to...
Replacing Nike, Canterbury has become the official kit supplier to the English Rugby Football Union for four years, starting next September and going beyond the 2015 Rugby World Cup to include other matches by the England senior team, the Saxons B team, the Sevens and the Women's teams. Canterbury, which ...
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Spalding is the new official teamwear partner of Basketball Scotland,...
Spalding is the new official teamwear partner of Basketball Scotland, the governing body of the sport in Scotland. The deal also includes partnerships with Gilmour Sports and RJM Sports, two retailers that will help Basketball Scotland to announce its services to players, coaches, officials and clubs.
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Asics is going to be one of Eurosport's on-air presenting...
Asics is going to be one of Eurosport's on-air presenting sponsors for the London Olympics and the Paralympic Games this summer. Asics' TV ads will air around the Olympics as well as various marathons through the year. Eurosport plans to cover the London Games 24 hours a day, including 10 ...
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Amer Sports will apply for a listing on Helsinki's Nasdaq...
Amer Sports will apply for a listing on Helsinki's Nasdaq of two new series of euro-denominated bonds worth a total of €150 million, which have been allocated to more than 50 investors. One €50 million bond carries a floating rate and matures on March 6, 2014. The other €100 million ...
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Adams Golf has signed a sponsorship deal with Caroline Hedwall,...
Adams Golf has signed a sponsorship deal with Caroline Hedwall, who qualified as the 2011 Ladies European Tour Player of the Year
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Abacus has signed up Catriona Matthew, the LPGA and European...
Abacus has signed up Catriona Matthew, the LPGA and European LPGA golfer from Scotland
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News briefs
Yaktrax unveiled its new logo and motto at the Outdoor...
Yaktrax unveiled its new logo and motto at the Outdoor Retailer Winter Market in January. The new logo depicts a yak and a bold new font, and the company's new tagline is “Winter traction for all you do.” The company is working to build its brand, which includes introducing new ...
