News and insights about brands in the sporting goods industry – Page 365
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Adidas is rolling out a new multi-channel advertising campaign in...
Adidas is rolling out a new multi-channel advertising campaign in the U.K., saying it's its biggest ever in the country. The centerpiece of its “Take the Stage” campaign is a 60-second TV commercial that features Victoria Pendleton, Louis Smith and Tom Daley, all members of Team GB, as well as ...
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Skullcandy has partnered with the Berrics, the Los Angeles indoor...
Skullcandy has partnered with the Berrics, the Los Angeles indoor skate park and corresponding website. Skullcandy's name and logo will appear prominently throughout the website and in the content that Berrics will upload to the site. A Skullcandy gaming zone and recording studio at the park will offer exclusive branded ...
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Most Nike Golf athletes playing in the Masters tournament in...
Most Nike Golf athletes playing in the Masters tournament in the U.S., the first major golf championship of the season, will wear the company's limited edition Lunar Control footwear. The shoe is lightweight but provides stability through its Flywire technology, and is well-cushioned for walking the greens. Made of waterproof ...
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Atomic has extended its partnership contract with Carlo Janka until...
Atomic has extended its partnership contract with Carlo Janka until 2016. The new deal with the 26-year-old Swiss ski racer adds Atomic branded helmets and goggles to the standard package of skis, boots and bindings.
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Penalty, the leading Brazilian brand of football products, which entered...
Penalty, the leading Brazilian brand of football products, which entered the Spanish market two years ago, has announced a sponsorship deal with the Pozo Murcia football team
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Dobotex, the Dutch-based knitting company owned by Puma, is launching...
Dobotex, the Dutch-based knitting company owned by Puma, is launching a collection of socks associated with the European football championships planned for next June and July in Poland and Ukraine. The socks will feature the flag of several major participating countries – in particular England, France, Germany, Italy, the Netherlands ...
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Tern, the young urban cycling company, has won a prestigious...
Tern, the young urban cycling company, has won a prestigious Red Dot Award for product design with its Verge Duo folding bicycle. The Taiwan-based firm was launched only last year by Joshua Hon, son of the founder of Dahon, the established specialist in folding bicycles. Since then, Tern has been distinguished three ...
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Prada will outfit the Italian National Sailing Team for this...
Prada will outfit the Italian National Sailing Team for this year's Olympic and Paralympic Games; another luxury Italian brand, Giorgio Armani, is designing uniforms for other sports in the Games
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And 1 has signed an endorsement deal with Marcus and...
And 1 has signed an endorsement deal with Marcus and Markieff Morris. The twins, who are from Philadelphia like the brand, were picked by the NBA in the 2011 draft. They play with the Houston Rockets and the Phoenix Suns teams, respectively.
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The 1t4i cycling team changes its name to Argos-Shimano, after...
The 1t4i cycling team changes its name to Argos-Shimano, after the names of its two sponsors
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Specialized, according to a report from velobiz.de, is getting serious...
Specialized, according to a report from velobiz.de, is getting serious about electric bicycles and has now presented its own range of pedelecs, which are said to be more sportive than other products on the market. Specialized's idea is to market a bicycle, called “Turbo,” which is designed for high speed ...
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News briefs
According to a recent report from Sportlab, a Paris-based market...
According to a recent report from Sportlab, a Paris-based market research company specializing in sports, Adidas and Nike enjoy the best brand awareness among French consumers as far as sports is concerned. In football, the brand that was most mentioned by consumers was Adidas with 35 percent, followed by Nike ...
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According to a report in a local Spanish newspaper, Li-Ning...
According to a report in a local Spanish newspaper, Li-Ning may replace Adidas as the sponsor of Zaragoza's football team
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Gonso is putting out Agion Active, a line of bikewear...
Gonso is putting out Agion Active, a line of bikewear that uses silver ions to reduce bacteria and the bad smell generated by sweat
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This month New Balance is launching its first TV ad...
This month New Balance is launching its first TV ad campaign in the U.K. to celebrate its 30 years of manufacturing there. The commercial features 100 people recruited from local running clubs in the Flimby, Cumbria, area, where its factory is located, to highlight New Balance's commitment to the local ...
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Lurbel has launched a new website and a new advertising...
Lurbel has launched a new website and a new advertising campaign around the “Free to move” concept as part of a restyling of its image. For this Spanish manufacturer of sports socks and sports underwear, these actions coincide with its 20th anniversary and the launch of its new Bmax line ...
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Confirming rumors, the Everton Football Club has announced a three-year...
Confirming rumors, the Everton Football Club has announced a three-year partnership with Nike, starting with the 2012/13 playing season. As the technical partner of the English Premier League team, the Swoosh will provide the Blues' match and training kits as well as a Nike Pro Combat range, extending the club's ...
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The Smart Cap by Arena has won the prestigious Red...
The Smart Cap by Arena has won the prestigious Red Dot Award for design. Designed for swimmers with long hair, the swim cap features an inner band to keep the hair in place while pulling the cap on. About 1,800 manufacturers from 58 countries submitted 4,515 products for the Red ...
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A new collection of Billabong clothing based on designs by...
A new collection of Billabong clothing based on designs by Andy Davis is hitting European stores this month. The range is supposed to celebrate the fun and funk of surfing's bohemian lifestyle, according to Boardsport Source magazine. Based in San Diego, Davis has developed a strong reputation as a surf ...
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The partnership between Nike and Liberty, the department store in...
The partnership between Nike and Liberty, the department store in London, continues with this month's launch of their new collection. Nike's Cortez, Air Max One and Nike Free 5.0 will be available with Liberty's Lagos Laurel print. In May, three more shoe styles will get the Liberty treatment: the Blazer, ...
