All Marketing articles
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News briefsDecathlon promotes French sports subsidy
Decathlon is promoting a French government subsidy of €50 for youths aged six to 18 whose families receive the government’s back-to-school subsidy, youths of the same age who receive the handicap subsidy, adults up to age 30 who receive the handicap subsidy or, as of this year, students who receive ...
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News briefs
Adidas relaunches its members week with consumer activation and product drops
The Adidas members week will return from Sept. 30 to Oct. 6, offering consumers seven days of products, activations and members-only rewards. This year’s members week brings members of the company’s adiClub activities and products that champion inclusivity. Among them is Authentic Balance Yoga, a line of gender-neutral apparel in ...
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News briefs
Apple signs five-year sponsorship deal with NFL for Super Bowl halftime show
According to Sportico, the iPhone manufacturer Apple has signed a new contract with the National Football League (NFL) as the new sponsor of the Super Bowl halftime show. The company will pay nearly $50 million annually for the coming five years, with the event being billed as the “Apple Music ...
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News briefs
Fourth country rules that Google Analytics runs afoul of EU law
The Danish Data Protection Agency has determined that the operations of Google Analytics are unlawful in Denmark without “the implementation of supplementary measures in addition to the settings provided by Google.” At issue is the protections on consumer data collected in Europe for dispatch to the U.S. As the agency ...
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News briefs
Decathlon becomes official partner of Paris 2024
Decathlon has become an official partner of the Paris edition of the Olympic and Paralympic Games, scheduled for 2024. The company will be supplying the games’ 45,000 volunteers with a variety of products, holding a number of related events at its 300-odd stores in France, introducing a capsule collection with ...
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News briefs
Nike co-creates new training content to help kids express their potential
Nike has partnered with Leeds Beckett University and ICOACHKIDS to co-create a new curriculum for the Nike Training Club (NTC) app. The new program features inspiring content that is meant to help youth coaches create environments that allow kids to succeed on and off the field. The program consists of ...
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News briefs
Völkl hires new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefs
New pádel tournament in Egypt
Premier Padel has struck a multiyear deal with the New Giza Sports Club, CA Sports Marketing and the Egyptian Padel Federation to establish the first P1 pádel tournament in Egypt – and, indeed, in all of Africa. NEWGIZA Premier Padel is scheduled for Oct. 24-30 of this year at the ...
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News briefs
Kanye West’s company files new trademarks for apparel, accessories and services
Kanye West’s company Mascotte Holdings has just filed new trademarks for Donda Sports merchandise, TMZ has revealed in an exclusive report. According to the report, Mascotte has filed new trademarks for such apparel as T-shirts, jackets and hats, as well as shoes and a range of accessories, including fanny packs, ...
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News briefs
Under Armour and Steph Curry about to sign a lifetime contract
According to Forbes and other media outlets (referring to a report from Rolling Stone), NBA star Stephen Curry and Under Armour (UA) are finalizing a near-lifetime contract worth “potentially more than $1 billion.” After political dissonances with UA founder Kevin Plank who praised the then-president Donald Trump in 2018, rumors ...
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Article
Reusch goes museum: Part of “Football: Designing the beautiful game” in London
Source: Felix Speller George Best’s worn boots For the first time, the exhibition “Football: Designing the beautiful game” was on display at the Design Museum in London from April to August 2022. The goal of this exhibition was to look at football from a different perspective and ...
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News briefs
Helly Hansen renews its partnership with American Magic
Helly Hansen has announced its continued partnership with New York Yacht Club American Magic, the U.S. Challenger for the 37th America’s Cup. The Norwegian-based brand and the sailing team are again joining forces in a partnership that will bring together top athletes, coaches, designers, R&D, engineers and support teams to ...
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Sponsored
Enhance customer experience with a workout-based loyalty solution
How Stready’s loyalty solution supercharges engagement, loyalty and data with a workout based loyalty solution
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News briefs
Salomon revamps logo, presents new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
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News briefs
Instagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
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News briefs
Salomon launches new loyalty program S/Plus
Salomon’s new free loyalty program S/Plus offers its members free shipping, free events, exclusive offers tailored to the member’s interests and special rewards. This is how Salomon strives to strengthen customer loyalty. Consumers can sign up for S/Plus either online or at Salomon stores. In addition, there ...
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News briefs
Puma launches metaverse website, NFTs
Puma has launched a metaverse website – “an immersive and interactive place to experience the future of the brand” – that will be offering NFTs, “web3 activations,” and limited-edition redeemable physical sneakers. Called Black Station, the website will form part of Puma’s “Futrograde” show for New York Fashion Week. ...
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News briefs
Joma partners with the Serbian Tennis Federation
Spanish sportswear brand Joma has announced a new sponsorship agreement with the Serbian Tennis Federation. The deal involves athletes in all categories. The Serbian Tennis Federation will wear Joma uniforms for the first time at the Davis Cup 2022 in Valencia, starting on Sep. 13. Serbia won this tournament in ...
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News briefs
Partnership between Porsche and Red Bull does not materialize
In the course of a possible Formula 1 entry by Porsche, Porsche AG and Red Bull have held talks in recent months. Both companies have jointly concluded that these talks will not be continued, Porsche said in a press release. The premise was always a partnership at eye level, including ...
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News briefs
Nike releases new ad to celebrate Serena Williams’ legacy
Following Serena Williams’ loss at the U.S. Open singles tournament on Sep. 2 and her retirement from tennis, Nike released a 60-second clip the following day to celebrate the athlete’s legacy. The new ad is titled “By Changing Nothing, She Changed Everything” and features guest voiceover narration from U.S. actress ...
