News and insights about brands in the sporting goods industry

Everything you need to know about the most important brands like Nike, Adidas or Lululemon and up and coming brands in the sports business

  • 24SS_PR_TS_Football_Federation-Refibre-Kits_Combined_Home_Product_KV_00001_16x9_1920x1080 kopiera
    News briefs

    Puma unveils 2024 national team kits with sustainability at the core

    2024-03-28T12:20:00Z

    Source: Puma Puma has launched its latest National Team Home and Away kits for 2024, showcasing designs that pay homage to each nation’s heritage. The Authentic versions boast Puma’s Ultraweave technology, while the replica jerseys are crafted using Puma’s Re:Fibre recycling innovation. Re:Fibre represents Puma’s commitment to ...

  • XX-XY-Athletics
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    Former Levi’s president Jennifer Sey launches XX-XY Athletics

    2024-03-28T08:58:00Z

    Jennifer Sey, the former Levi’s Global Brand President, is launching her own direct-to-consumer athletic apparel brand, XX-XY Athletics. The new brand is meant to offer premium casual athletic clothing while also focusing on a message that recommends “being brave, telling the truth, and protecting women’s sports.” No athletic or fitness ...

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    Nike teams up with Fortnite for Air Max Day celebration

    2024-03-28T06:06:00Z

    Nike and the video game Fortnite have teamed up once again, unveiling their latest collaboration as part of the “Air Max Day” festivities. Tuesday night marked the debut of the Airphoria Vol. 2 map within the gaming universe, showcasing Nike’s Dynamic Air technology featured in the new Nike Air Max ...

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    Article

    DFB’s Strategic Shift: Adidas to Nike, Redefining Football Apparel’s Future

    2024-03-27T14:49:00Z

    Explore the impact of the DFB’s strategic move to change the supplier and the reactions it sparked.

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    Puma pairs with anime

    2024-03-27T09:46:00Z

    Puma has struck a licensing deal with an anime series, One Piece, and thus presumably with some combination of the Japanese manga artist Eiichiro Oda, the Japanese publishing company Shueisha and the Japanese animation studio Toei Animation, part of the Toei Company. One Piece was recently adapted for live action ...

  • Adidas CEO Bjørn Gulden
    Article

    Adidas CEO Bjørn Gulden: “Why ‘no’?”

    2024-03-14T13:21:00Z

    Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.

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    Adidas launches global Yeezy inventory rollout

    2024-02-26T12:23:00Z

    Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale. In accordance with its earlier announcement in 2024, Adidas is set to unveil its remaining Yeezy inventory, featuring ...

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    Ugg creates new styles with old fabrics

    2024-02-02T14:01:00Z

    California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons. With this new iteration of ...

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    Castore and Reiss launch activewear collection

    2024-01-19T15:41:00Z

    Castore and UK fashion retailer Reiss have unveiled a new collaborative collection, introducing a hybrid lifestyle sportswear line. According to Alex McCart, Head of Menswear Buying at Reiss, the new collection goes beyond traditional athleisure by “combining our design principles with Castore’s technical fabrications to create the ultimate activewear collection.” ...

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    Article

    Fischer celebrates 100 years

    2024-01-19T15:41:00Z

    Source: © Fischer Sports GmbH CEO Franz Föttinger (2024) Source: Archive Fischer Josef Fischer in 1959 Fischer is celebrating its 100th anniversary this year. The company was founded in 1924 by Joseph Fischer in Upper Austria, where the headquarters are still located today. From ...

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    Lucas Braathen and Atomic launch limited Redster edition

    2024-01-19T10:42:00Z

    Source: Atomic Redster X9RS Revoshock S Luci, limited to 50 pairs Former Norwegian ski racer Lucas Braathen, who won the slalom globe last season, and Atomic have presented the Redster X9RS Revoshock S Luci in a limited edition. The exclusive version, limited to just 50 pairs, ...

  • Kask-greandier
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    Is there a revolution happening in road helmets?

    2024-01-18T16:14:00Z

    There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...

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    News briefs

    Adidas to replace Castore as Aston Villa’s kit supplier

    2024-01-18T08:14:00Z

    Adidas will take over from British sportswear brand Castore as kit manufacturer of Premier League team Aston Villa from the start of next season, as The Telegraph reported. In October, the club’s players had complained about Castore’s jerseys retaining sweat and affecting performance. The new agreement with Adidas, reportedly “long-term” ...

  • Ka-Yo-
    News briefs

    Swedish concept store Ka-Yo launches its own collection

    2024-01-18T08:01:00Z

    Ka-Yo, a Swedish concept store renowned for its exclusive curation of sportswear and equipment, is taking a significant step forward by creating its inaugural collection named Ka-Yo-Prototype_001. Debuting its first collection during Paris Fashion Week, the Stockholm-based store aims to craft sporty and high-performance apparel and accessories inspired by the ...

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    Adidas partners with Bumble to tackle “gymtimidation”

    2024-01-17T15:12:00Z

    Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...

  • NFL
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    NFL returns to Europe, first match in South America

    2024-01-17T15:11:00Z

    By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...

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    News briefs

    SoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024

    2024-01-17T15:11:00Z

    Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).

  • Adidas-Predator-
    News briefs

    Adidas revamps classic Predator boot

    2024-01-16T16:52:00Z

    In 1994, Adidas introduced the inaugural Predator football boot. Fast forward three decades and the iconic franchise is getting a fresh lease on life with a modern reinterpretation. On Jan. 16, Adidas is set to unveil three revamped models of the shoe, each available in the classic black, white and ...

  • LTA
    News briefs

    LTA turns down the Saudis

    2024-01-16T16:39:00Z

    The board of the UK’s Lawn Tennis Association (LTA) has rejected a proposed sponsorship from the ATP and Saudi Arabia’s Public Investment Fund (PIF), the London Telegraph reports. Included in the proposal were two British tournaments, Queen’s and Eastbourne (worth 500 and 250 points, respectively), as well as Masters 1000s ...

  • INTERSPORT startet Bewegungsrevolution f�r Kinder und Jugendliche!  -1
    Article

    Intersport Austria motivates children and teenagers to do more sport

    2024-01-16T14:15:00Z

    To mark its 60th anniversary, Intersport Austria wants to motivate children and teenagers to participate in sports with specific activities because the foundation for a sporty and healthy future is laid at toddler and primary school age. Source: Intersport Austria Thorsten Schmitz, Managing Director Unfortunately, however, the ...