All Marketing articles

  • News briefs

    Adidas is a new founding partner of the Global Sports Week


    Adidas has been announced as a new founding partner of the Global Sports Week (GSW) in Paris. The German sportswear giant joins the other founding partners of the event, which are the French Ministry of Sport, the French banking group BPCE , and EGG Events . The first ...

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    +++ Puma mourns the death of Diego Maradona , the Argentinian football legend whom it has sponsored from the start +++ Castore will replace Adidas as the kit sponsor of the Wolverhampton Wanderers football team for several years in a deal said to be worth £1 ...

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    Jay-Z and Novak Djokovic join CLMBR’s team


    The musician Jay-Z and the tennis star Novak Djokovic have joined the investment team of CLMBR to support next year’s launch of the CLMBR Connected and CLMBR Pure vertical climbing machines for fitness training. Both machines have touch screens, an audio system and a tracking ...

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    Nike, Hydrow make Time magazine’s inventions list


    Time magazine has included the Nike Air Zoom Alphafly Next% distance-running sneaker in its list of the ”100 Best Inventions of 2020” under the Fitness category. The Kenyan distance runner Eliud Kipchoge was wearing a variant of the Alphafly when, in September 2018, he became the first ...

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    Joma to sponsor the Italian Tennis Federation


    Joma Sport will become the new technical sponsor of the Italian Tennis Federation (FIT) on Jan. 1, supplying all apparel to all Italian national teams and equipment to the federation’s tennis centers for the next five years. Joma will also participate in the federation’s brand makeover, which is ...

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    Puma signs deals with two European singers


    Puma has signed two endorsement deals with two singers: Ana Mena of Spain, who has found success both in her home country and in Italy, and Dua Lipa of the U.K, who is one of the top female acts on Spotify . Dua Lipa will be headlining ...

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    Umbro’s current sponsorships in La Liga


    Umbro is the N° 3 sportswear sponsor in the second division of Spain’s second-tier La Liga football league for the 2020/21 season, notably equipping Rayo Vallecano , Mallorca and Logroñés . While lacking any clubs in the first division, Umbro is also sponsoring amateur and futsal clubs ...

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    AMC to become the LTA’s apparel supplier


    AMC , the tennis brand founded by the British tennis champion Andy Murray and Castore , the growing British brand of teamwear, has signed a five-year deal to become the exclusive apparel supplier to the Lawn Tennis Association (LTA) , the U.K.’s governing body for tennis. This includes LTA ...

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    Puma carves its way into U.S. soccer


    Puma will sponsor the United Soccer League (USL) , the second division for global soccer in the U.S., for the next three years. It will also be the national partner of a newly formed USL Academy League , which is due to start with more than 50 clubs in ...

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    +++ Ping has announced a “lifetime” contract with Bubba Watson , the American professional golfer who plays on the PGA Tour, who will therefore represent the company also beyond his expected PGA Tour career +++ Bridgestone Golf has signed long-term contract extensions for Tiger Woods and Bryson ...

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    K-Swiss partners with Venus Williams


    K-Swiss has signed an endorsement deal with Venus Williams . The tennis star is appearing in the brand’s “ Club K-Swiss ” marketing campaign to support a limited-edition collection of apparel with her own apparel brand, EleVen by Venus Williams . Items include the School Pride Varsity Sweater , ...

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    Peloton partners with Beyoncé


    Peloton , the interactive fitness platform, has announced a new multi-year partnership with Beyoncé for the creation of a series of exercise classes “rooted in music.” Beyoncé is the most requested artist by Peloton’s global community of more than 3.6 million members, Peloton said. The pair have created themed ...

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    Technogym launches the 2020 Let’s Move Week


    Technogym has announced the 2020 Let’s Move Week , a week-long campaign to promote physical exercise. The campaign will run both online and offline from Nov. 9 to 15. People can join the campaign from home or anywhere online, or from a fitness club that has joined the initiative. ...

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    +++ Under Armour has announced an exclusive technical apparel and footwear partnership deal with Aphrodite Hills, the golf and resort complex in Cyprus +++ Bollé has become an official supplier of the Canadian alpine ski federation+++ Hyperice has been named the official recovery device of the PGA Tour ...

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    Speedo names Cullen Jones as philanthropic sales manager


    Speedo has announced the appointment of Cullen Jones , four-time Olympic medalist, to its North America team as the brand’s ”philanthropic sales manager.” He will be responsible for fund-raising initiatives and activities to build relationships with grassroots teams and community support strategies. Most recently, he was a development manager, ...

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    Puma signs up Wizkid for new campaign with JD


    Puma has named Ayodeji Ibrahim Balogun , best known as Wizkid , as the Puma x JD Ambassador for the relaunch of the Puma Suede Classics range for autumn/winter 2020. The campaign, due to be launched on Nov. 4 at and all major JD Sports ...

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    Umbro partners again with the Iraq Football Association


    Umbro has announced a new two-year partnership with the Iraq Football Association . Umbro replaces Givova in the role. The new agreement will see Umbro provide match kit, training kit and off-field wear for various sports teams, including the Iraq National Team, the Under 23, 20 and 17 teams, ...

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    Decathlon is still most admired in France


    According to the 2020 edition of an Ifop survey, Decathlon is once again the company that is most admired by the French across all sectors of the economy. The French-based sporting goods retailer held the top spot also in 2019, in the first edition of the survey. Peugeot ...

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    Macron makes its debut in Australian rules football


    Macron has announced a new technical apparel partnership with Port Adelaide FC , the Australian rules football club based in Alberton, South Australia. The Italian sportswear brand will replace ISC Sports , which has been the club’s apparel technical partner since 2013. Macron’s new four-year deal with Port Adelaide, ...

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    Adidas ranks high in Forbes’ ‘Best Employers’ list


    The highest-ranking sports-related company on Forbes ’ annual “ World’s Best Employers ” list this year was Adidas , at number 11, with Nike two slots behind. The next ones down were Puma (47), Decathlon (82), Under Armour (355), Foot Locker (482) and VF ...