All Marketing articles

  • Castore-678x381
    News briefs

    Castore agrees its first deal with a national football team


    British sportswear brand Castore is the new kit manufacturer of the Football Association of Ireland (FAI). The multi-year agreement will run from this month until 2028, with the new home kit revealed on March 20. Castore is replacing Umbro, whose contract with the FAI was actually due to expire in ...

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    K-Way will outfit France’s team at the 2024 America’s Cup


    K-Way will sponsor the newly formed Orient Express team, which is set to represent France at the 37th America’s Cup in Barcelona next year. K-Way is owned by Turin-based BasicNet, which is also the parent company of Superga, Kappa and other brands. K-Way will provide the competition gear as well ...

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    Shiffrin surpasses Stenmark: Most successful skier in history


    Source: Atomic Mikaela Shiffrin’s victory no. 87 on March 11, 2023, in Åre, Sweden On Feb. 19, 1989, Sweden’s Ingemar Stenmark once won his 86th and final ski race and has held the record for most Alpine World Cup victories ever since. But now he has been ...

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    ​New research identifies female runners' safety concerns


    Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...

  • 23SS_PR_TS_Football_Q1_Supercharge_Pack_Jack_Grealish_0025_16x9_1920x1080px
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    ​Puma signs Jack Grealish in new boot deal


    Source: Puma Jack Grealish Puma has announced a new long-term partnership with Jack Grealish, the most expensive British football player ever. Grealish currently plays for Premier League club Manchester City and the England national team. The new boot deal with Puma has been described as “record-breaking” by ...

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    Fila partners with breakdance champion ahead of the sport’s Olympic debut


    Fila has announced a new sponsorship agreement with Italian breaking champion Alessandra Chillemi. Breakdancing will be included for the first time on the Olympic Games’ agenda at Paris 2024. Chillemi, 23, was born in Messina, Italy, and is better known as Bgirl. She was crowned Italian Breakdancing Champion at the ...

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    Adidas and Yohji Yamamoto celebrate 20 years of their partnership in Paris


    Adidas is celebrating the 20th anniversary of its partnership with Japanese fashion designer Yohji Yamamoto with a pop-up retail and exhibition space in Paris. The sports brand and Yamamoto came together two decades ago for Y-3, a label that combines sportswear with the designer’s lens. At the Parisian pop-up, hosted ...

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    “She’s back”: Puma announces renewed collab with Rihanna


    Puma announced the return of its partnership with singer and businesswoman Rihanna and her Fenty brand with an innovative two-word statement: “She’s back.” The message was shared via a post on Puma’s Instagram page. Fenty x Puma Rihanna first signed a multi-year partnership with Puma in 2014 to ...

  • On Oceania Athletics Club
    News briefs

    On announces professional running team in Australia


    Swiss performance brand On has announced its professional running team, On Athletics Club, in Australia with the launch of the Oceania division. On Athletics Club is a two-year-old vision that began in Boulder, Colorado, with the objective of building a team of young athletes with potential. The company gives On ...

  • National_Cycling_League_2
    News briefs

    ​National Cycling League enters strategic partnership with Wahoo Fitness


    The U.S. National Cycling League (NCL) announced a two-year strategic partnership with endurance athlete fitness technology company Wahoo Fitness. The NCL’s two mixed professional cycling teams – the Denver Disruptors and the Miami Nights – will train and compete exclusively with Wahoo products and software. In addition, Wahoo will sponsor ...

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    Gant celebrates its sportswear heritage


    American clothing and fashion sportswear brand Gant is celebrating its heritage with a traveling archive exhibition, starting in New York. It will highlight the history of one of America’s first sportswear brands, exploring its contribution to the fashion industry and showcasing some iconic pieces from 1949 to the present day. ...

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    MLS and Adidas announce multi-year partnership extension


    Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership. Under the multi-faceted agreement, Adidas will continue to be the official outfitter of the U.S./Canadian football league, its clubs and youth academies. The brand will pay €780 million over the next seven years to continue as ...

  • Unibet
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    Unibet starts sponsoring amateur basketball in France


    Kindred Group’s sportsbook brand Unibet has generalized the name of its sponsorship program in France from #AuCoeurDuFootball to #AuCoeurDuSport (literally “in the heart or core of sport”). This year, the program will be supplying kits and other equipment (worth about €2,500 per club) to some 400 amateur clubs – 100 ...

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    News briefs

    Michael Jordan’s birthday fills grassroots organization’s budget with $2.3m


    Basketball legend Michael Jordan celebrated his 60th birthday on Feb. 17, 2023. On the occasion, Jordan and his namesake label Jordan Brand have donated $2.3 million in community grant awards to 48 grassroots organizations in the U.S. Besides reinvestments in five organizations from 2021, 43 new organizations were introduced to ...

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    Puma gets ready to celebrate 75 years, in the real world and in the metaverse


    On the occasion of its 75th anniversary, Puma has announced that it will celebrate its motto “Forever Faster“ – which is based on company founder Rudolf Dassler’s intention to give his athletes the agility and performance of a big cat – with various events. Dassler founded the “Puma Schuhfabrik Rudolf ...

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    Carvana Pickleball has its official shoe


    Skechers will be the official footwear sponsor of the Carvana Professional Pickleball Association (PPA) tour as of the 2023 season, with its schedule of 25 tournaments. The company will be selling its shoes and apparel on site for the PPA Tour, and tour staff and referees will be wearing its ...

  • adidas Consortium Cup Tournament Bracket Chart
    News briefs

    Adidas launches a new footwear design tournament


    Adidas has announced the launch of a new Consortium Cup – a four week footwear design tournament, with 16 of the world’s most iconic sneaker stores going head to head for the chance to be crowned champions. Organized in knockout format, the Consortium Cup includes sneaker stores Overkill, Nice Kicks, ...

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    Forget the big game. The biggest competition is in the commercial breaks


    Brands, including one of the global leaders in footwear, are paying big bucks for a coveted ad slot at the Super Bowl, but is it worth it?

  • MM6 Maison Margiela x Salomon Cross Low
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    Rihanna wears Salomons for Superbowl show


    Singer Rihanna wore Salomons as she performed a highly-anticipated set for the famous half-time show at the 2023 Super Bowl LVII. The distinctive red sneaker worn by the megastar is part of a November 2022 collaboration between fashion brand MM6 Maison Margiela and Salomon. The MM6 Maison Margiela x Salomon ...

  • Paris 2024 presents the pictograms of the Olympic Games.jpg
    News briefs

    Paris 2024 unveils visual identity


    The Organizing Committee for the Olympic and Paralympic Games (OCOG) for Paris 2024 has unveiled the “Look of the Games,” as the committee describes it in a statement. The visual identity of the upcoming Olympics was presented on Feb. 8 in Paris in the presence of Tony Estanguet, president of ...