All Marketing articles
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News briefs
Adidas replaces UA as sponsor of the University of Hawaii
Adidas is taking over the sponsorship of the University of Hawaii from Under Armour in two stages, following a negotiated buyout of the latter’s $10.2 million five-year deal with the school that was originally set to expire in June 2022. The Three Stripes will be the school’s sponsor for ...
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News briefsSportful to sponsor the Girona Gravel Ride
Sportful is the official sponsor of this year’s Girona Gravel Ride , a road race within the Sea Otter Europe Costa Brava Girona by Continental competition. Specifically, the Italian brand will be supplying, in a limited edition, the official jersey for all riders. The Ride is 78 kilometers ...
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News briefs
An Austrian women’s soccer club wins a Sport 2000 team bus
In a campaign to support and appreciate the added value provided by local sports clubs to society, Sport 2000 searched for the most popular club among the 15,000 team sports clubs operating in Austria through an online poll. Among the nearly 100 teams that applied to participate in the ...
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News briefs
New global campaign: Oakley wants you to “be who you are”
Oakley has launched a new campaign, “ Be Who You Are , ” a short film featuring a slew of sporting superstars such as Oksana Masters , Patrick Mahomes , Francisco Lindor , Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes. It is narrated by a chef ...
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News briefs
GK Elite will outfit Team USA gymnasts at Tokyo 2020
GK Elite apparel will be worn by Team USA gymnasts on-mat at the Tokyo 2020 Olympics through the brand’s official apparel sponsorship of USA Gymnastics , the national governing body for the sport in the U.S. GK has been the manufacturer of previous Olympic Games garments, but ...
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News briefs
Decathlon becomes an official partner of Paris 2024
Decathlon has signed up as an official partner of the Paris 2024 Olympic and Paralympic Games . The leading French sporting goods retail chain will kit out the 45,000 volunteers who are expected to work at the Games in the French capital. The volunteers will wear eco-designed uniforms, specially ...
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News briefs
Italy’s win at Euro 2020 to benefit the country’s economy and Puma
According to an analysis by Brand Finance , Italy’s win at the UEFA Euro 2020 this month is projected to benefit the Italian GDP by €4 billion in the short-term. The team’s technical sponsor, Puma , is also likely to be a winner. The French men’s national team went ...
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News briefs
Macron signs new kit deals in Qatar and England
Macron has announced new technical sponsorship agreements with the Qatar Sports Club (SC) and Southend United F.C. , two professional football clubs based in Doha, Qatar and Southend-on-Sea, England, respectively. The Italian sportswear company will be the official technical sponsor of Qatar SC, previously with Puma , during ...
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News briefs
Joma is forming a European running team
Joma is looking to put together a team of three to wear a special edition of its Storm Viper running sneaker through some 182,585 km of footraces in various European countries. For the selected runners, the Spanish sportswear brand will be covering the costs of all running bibs ...
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News briefs
Asics to auction NFTs
Resorting to blockchain technology, Asics is auctioning its first NFT collection of non-fungible tokens, alias NFTs . Called Asics Sunrise Red , the collection comprises 189 NFTs around nine “digital footwear products,” among them the Gel-Lyte III , Gel-Quantum 360 and Metaracer , as well as flip-flops and ...
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News briefs
Superdry’s CEO is made Organic Ambassador
Superdry ’s co-founder and CEO, Julian Dunkerton , received “Organic Ambassador” status at the 2021 edition of the Best of the Organic Market ( BOOM ) Awards . Superdry has pledged to switch to organic or organic-in-transition cotton by 2025 in all of its purely cotton garments and to ...
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News briefs
Oakley releases a promotional video
Oakley has released a minute-long promotional video titled “Be Who You Are,” that is described as a celebration of self-expression, encouraging people to believe in themselves. It features footage on such athletes as Oksana Masters , Patrick Mahomes , Francisco Lindor , Pauline Ferrand-Prevot and Nigel Sylvester ...
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News briefs
JD Sports signs up as new sleeve sponsor of Norwich City
JD Sports will be the shirt sleeve sponsor of the Norwich City Football Club for the upcoming Premier League season, starting in August. The logo of the sports retail company will feature on the sleeve of the club’s first team on its home, away and third kits, as ...
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News briefs
Nike partners with the Abu Dhabi Marathon
The organizer of the 2021 Abu Dhabi National Oil Company ( ADNOC ) Abu Dhabi Marathon , the Abu Dhabi Sports Council ( ADSC ), and its title sponsor, ADNOC , have announced Nike as the marathon’s official technical sponsor. Under the terms of the new ...
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News briefs
Crocs teams up with Gen.G and Minecraft for latest collection
Crocs has teamed up with Gen.G , the owner and operator of e-sports teams, to channel the release of its All Family Tie-Dye collection through a Minecraft build competition. On the dedicated Crocs World server, competitors receive a plot of “land” on which to create a structure ...
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News briefs
Hummel enters the Indian Super League
Hummel has agreed a new partnership deal with the Hyderabad FC for the 2021/22 season. The Danish sportswear brand becomes the official kit partner of the Indian football club. As reported by The Times of India , Hummel views this new partnership as “an avenue to invest in ...
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News briefs
Macron enters the Russian Premier League
Macron has been named new technical sponsor of the Republican Football Flub (RFC) Akhmat , a team from the the Chechen capital of Grozny that competes in the Russian Premier League . The new three-year deal, which takes over from the club’s agreement with Adidas , will begin from ...
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News briefs
Joma is the new kit supplier of Norwich City
Joma and the Norwich City Football Club have agreed on a new technical kit partnership deal. The financial terms and the length of the agreement, which replaces the club’s previous contract with Errea , have not been disclosed, although the club has described it as a “record-breaking sponsorship deal.” ...
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News briefs
Oakley announces new partnership with the Korean Olympic Committee
Oakley has agreed on a new sponsorship agreement for sunglasses with the Korean Sport Olympic Committee ( KSOC ). Oakley will provide sunglasses and goggles to the athletes of Team Korea participating in the Olympic Games and Asian Games through to the end of 2024. As part ...
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News briefs
Decathlon sends its first American athlete ambassadors to the Olympics
Decathlon has announced that two of its sponsored athletes, Jamal Hill (paralympic swimming) and Robyn Stevens (race walking), have qualified for the Tokyo Summer Olympics and will be the first Team USA athletes to represent the French brand at the Olympic Games. After being postponed ...
