All Marketing articles – Page 6
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News briefsPuma India partners with marathon organizers NEB Sports
Puma India will become the official sportswear partner for two major events in a multi-year deal.
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News briefsOn supports female running project
A former Swiss Athletics coach will be the coach of the project.
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News briefsSkechers becomes official footwear partner of ATW Events
This collaboration aims to enhance the experience of the running community in the UK.
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News briefsJoma and the Spanish Olympic Committee extend their partnership
The Spanish sportswear brand accompanied the Spanish athletes at Rio 2016, Tokyo 2020 and Paris 2024.
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ArticleSmall brand, big stride: Tapping into the power of running clubs
It’s no secret that brands love running clubs for brand activation. Here’s how to join the fun.
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ArticleAsics introduces four-legged ambassador to promote mental well-being
Asics has recruited Felix the Samoyed, one of Instagram’s favorite dogs, with 1.2 million followers.
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ArticleStiga receives Swedish sports industry prize
Industry organization Svenskt Sportforum has named Stiga its ”Star of the Year.”
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News briefsWPLL is here: Professional women’s football in England gets a new look
WPLL, or Women’s Professional Leagues Limited, is the new name and organization of the league in England.
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News briefsSpeedo and the German Swimming Federation extend their partnership
The collaboration is set up for five years and will run through 2029.
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News briefsNew Balance announces kit deal with Atalanta
The brand has agreed on a multi-year agreement with the Italian Serie A team.
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News briefsEngland Rugby confirms Castore as Official Technical Kit Partner
England Rugby and Castore have announced a new long-term partnership.
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News briefsXTEP launches Global Run Campaign
XTEP invites running enthusiasts to become XRC brand ambassadors.
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News briefsNopinz partners with Cycling Time Trials
The UK brand specializing in aerodynamic cycling apparel will provide champions jerseys, caps and prizes, and will also work with the CTT on cross-promotional initiatives.
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News briefsNew Era and Adidas in baseball cap partnership
The players of three US college baseball teams will be wearing New Era’s iconic 59Fifty fitted caps.
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News briefsNike and Atlético Madrid will continue kit partnership until 2035
Their partnership began in 2001.
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ArticleAsics foundation launched to promote movement among young people
Asics announces the launch of the Asics Foundation, dedicated to addressing social issues through exercise and sport.
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News briefsBabolat becomes official partner of Juan Carlos Ferrero and his academy
Former pro tennis player Juan Carlos Ferrero is the coach of Carlos Alcaraz.
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News briefsPentland Brands becomes the first ever sponsor of TNT Sports channel
Six of the company’s brands will showcase through TV, on-demand and social media across the entire TNT Sports portfolio.
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News briefsSpeedo unveils hybrid short designed for use on land and in water
The new versatile Lookout Short adapts to every activity in any environment.
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News briefsMizuno partners with Superbike World Championship
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
