All Marketing articles – Page 2
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News briefsNew Era partners with FC Barcelona
New Era has signed a global partnership with FC Barcelona to become the club’s official headwear licensee and launched a capsule collection.
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News briefsNike and Palace open Manor Place hub
Nike and Palace have opened Manor Place, a free public facility in South London featuring a skatepark, a football cage and creative spaces for youth sport and culture.
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News briefsLululemon x NFL premium fan gear debuts
Lululemon enters the sports-fan market with its first NFL-licensed collection, partnering with Fanatics to bring premium gameday wear to all 32 teams. Collection available as of Oct. 28.
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ArticleMacron: Italian design meets club football
Udinese, Crystal Palace, and FC Basel showcase Macron’s O.N.E. collection — a high-end active lifestyle line worn on team transfers, arrivals, and pitch inspections.
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ArticleIntersport becomes official retail partner of Ski Austria
Intersport Austria will become the exclusive retail partner and sponsor of Ski Austria’s trainer and service teams from the 2025/26 season.
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News briefsLacoste has co-produced French movie Chien 51
The film, announced this spring, is in cinemas now.
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ArticleNike drops again in Best Global Brands ranking
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
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News briefsGoogle retiring parts of Privacy Sandbox
Google is withdrawing several Privacy Sandbox advertising features developed since 2019.
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News briefsAl Pacino and Robert De Niro star in Moncler’s new campaign
The two movie legends and friends are featured in Moncler’s global “Warmer Together” initiative.
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ArticleKNWLS x Nike: Athletic Elegance Redefined
KNWLS and Nike launch an eight-piece women’s collection, merging performance innovation with sculptural, high-femme design.
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ArticleArena new global campaign focuses on freedom and inclusivity
The swimwear brand celebrates swimming as a universal and inclusive activity.
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ArticleAdidas’ record Penn State deal faces backlash amid university turmoil
The announced $300 million partnership with Penn State has quickly turned controversial, with trustees alleging exclusion.
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ArticleColmar's Milan cable car pop-up for 2026 Winter Games
Italian skiwear brand Colmar has opened a pop-up store shaped like a Cortina cable car inside Milan’s Central Station, bridging fashion, sport, and travel ahead of the 2026 Winter Olympics.
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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News briefsHyperice unveils Virgil van Dijk as an athlete ambassador
The announcement coincides with the launch of the Hyperboot by Nike x Hyperice in the UK, Europe and Canada.
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ArticleAsics: A 15-minute walk delivers more lasting benefits than a wellness holiday
Asics is encouraging people to take an Everyday Escape.
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ArticlePuma extends Hyrox partnership until 2030 as sport’s growth accelerates
Additionally, Puma is adding new elite athletes as the booming fitness race sport doubles participation.
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News briefsNew Balance expands its partnership with Atalanta with stadium naming rights
The brand became Atalanta’s official sponsor and kit creator at the start of the 2025/26 season.
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News briefsWalmart betting on football in the US
Walmart has signed on with LaLiga to become the first Presenting Partner for the forthcoming US editions of ElClásico.
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SponsoredIs Instagram still relevant for B2B Marketing?
The LTP Group demonstrates how they handle Instagram.
