All Marketing articles – Page 2
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News briefsSaucony extends deal with Julia Paternain
Saucony has renewed its deal with Julia Paternain after her bronze at the World Athletics Championships, reinforcing its commitment to elite talent.
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ArticleHarlequins extend Castore kit deal to 2030
Gallagher Premiership club Harlequins has extended its partnership with Castore for five more years, reinforcing one of rugby’s leading performancewear alliances.
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News briefsAdidas unveils 2026 World Cup kits for 22 teams
Adidas is unveiling its largest-ever national team kit collection ahead of the 2026 FIFA World Cup, featuring designs for all 22 partner federations.
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ArticleAdidas x Miaou collection hits the market
Adidas Originals and Miaou’s debut collection, with a launch on Nov. 11, fuses motorsport aesthetics with bold feminine design in footwear and apparel.
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News briefsBeckham knighted by King Charles
David Beckham has been knighted by King Charles III for his services to sport and charity.
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News briefsHummel replaces Macron in Canadian Premier League
Hummel is replacing Macron as CPL’s kit supplier. The multi-year deal starts in 2026, with new club collections and a focus on sustainability.
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ArticleZalando becomes DFB’s main partner
Zalando becomes main partner of the German Football Association, connecting fashion, lifestyle and the sports-lifestyle crossover.
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News briefsArena signs Olympic champion McIntosh
Arena has signed Canadian swimmer Summer McIntosh, a six-time world record holder and triple Olympic gold medallist from Paris 2024.
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ArticleSports Direct launches star-studded Xmas campaign
Sports Direct’s new holiday campaign roars into action with a celebrity-driven lineup and hero products to inspire active gifting and fresh sport starts.
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News briefsAmiri partners with FC Barcelona
FC Barcelona has signed a five-year deal with luxury label AMIRI to design formalwear for players, coaches and executives.
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News briefsNew Era partners with FC Barcelona
New Era has signed a global partnership with FC Barcelona to become the club’s official headwear licensee and launched a capsule collection.
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News briefsNike and Palace open Manor Place hub
Nike and Palace have opened Manor Place, a free public facility in South London featuring a skatepark, a football cage and creative spaces for youth sport and culture.
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News briefsLululemon x NFL premium fan gear debuts
Lululemon enters the sports-fan market with its first NFL-licensed collection, partnering with Fanatics to bring premium gameday wear to all 32 teams. Collection available as of Oct. 28.
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ArticleMacron: Italian design meets club football
Udinese, Crystal Palace, and FC Basel showcase Macron’s O.N.E. collection — a high-end active lifestyle line worn on team transfers, arrivals, and pitch inspections.
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ArticleIntersport becomes official retail partner of Ski Austria
Intersport Austria will become the exclusive retail partner and sponsor of Ski Austria’s trainer and service teams from the 2025/26 season.
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News briefsLacoste has co-produced French movie Chien 51
The film, announced this spring, is in cinemas now.
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ArticleNike drops again in Best Global Brands ranking
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
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News briefsAl Pacino and Robert De Niro star in Moncler’s new campaign
The two movie legends and friends are featured in Moncler’s global “Warmer Together” initiative.
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ArticleKNWLS x Nike: Athletic Elegance Redefined
KNWLS and Nike launch an eight-piece women’s collection, merging performance innovation with sculptural, high-femme design.
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ArticleArena new global campaign focuses on freedom and inclusivity
The swimwear brand celebrates swimming as a universal and inclusive activity.
