All Marketing articles – Page 4
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News briefsOn partners with Burna Boy
The Swiss sportswear brand has announced a new multi-year partnership with the songwriter.
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News briefsAlltricks new partner to French triathlon
The French Triathlon Federation (FFTRI) has signed a strategic partnership with Alltricks, one of France’s leading sports and cycling equipment distributors.
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News briefsHummel returns to Italian football after 25 years
After more than two decades, Hummel returns to Italian football through a new partnership with LR Vicenza.
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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ArticleOn brings LightSpray innovation to Berlin
The Swiss performance brand is bringing its new robotic shoe innovation and immersive art installation to Kraftwerk Berlin from Sept. 19–21.
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ArticlePuma teams up with Rothaus and Sport 2000 for beer-Inspired sneaker
The German sportswear brand has launched a limited-edition shoe blending sneaker culture with Black Forest brewing heritage.
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ArticleNew Era names official partner of Atlassian Williams Racing
The US headwear and sportswear brand will supply teamwear and fan apparel for the F1 team starting with the 2026 season.
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ArticleRalph Lauren back to dress up US team for Ryder Cup
The Ryder Cup is making its Long Island debut at Bethpage Black Golf Course in Farmingdale, New York. The US team will once again be playing in red, white and blue.
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News briefsStanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
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News briefsFanatics launches advertising division ahead of NFL season
The digital sports platform teams up with veteran exec Jeremi Gorman to drive new ad strategies across commerce and content.
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News briefsKangol and J. Lindeberg's golf collection radiates a youthful spirit
The kangaroo has a golf club. When Swedish company J.Lindeberg and cult brand Kangol collaborated, golf fashion became more youthful and playful.
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News briefsHR Asia Award to OrthoLite Vietnam
The Vietnamese arm of a US footwear supplier has earned HR Asia’s top workplace award for the second consecutive year.
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News briefsUnder Armour hires football ambassador
Under Armour has named Arsenal coach Mikel Arteta as Global Ambassador, linking him to product development, youth talent programs and its new campaign.
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News briefsNike-branded plane marks Lionesses’ Euro 2025 victory
Nike celebrated the England women’s national football team’s successful title defence with a few powerful marketing moves.
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News briefsAmazon pauses global Google Shopping ads
The online giant has exited global Google Shopping ads, shifting the dynamics for advertisers throughout key international markets.
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News briefsAsics becomes official supplier to Asian Paralympic Committee
The company will provide sports apparel, footwear and accessories for APC’s staff involved in the fifth Asian Para Games.
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ArticlePuma and Man City in first Premier League £1bn deal
The £ 100 million a-year deal extends their agreement until at least 2035.
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News briefsFor the third time YKK Corporation is named CDP Supplier Engagement Leader
CDP recognizes companies that reduce GHG emissions throughout their supply chain and collaborate with suppliers to do the same.
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News briefsOdlo partners with Lenzerheide holiday region
The brand wants to raise its profile and expand in Switzerland.
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News briefsHoka’s new global campaign is all about community
The new “Together We Fly Higher” campaign explores the power of shared progress in running.
