All Marketing articles – Page 4
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News briefsFanatics launches advertising division ahead of NFL season
The digital sports platform teams up with veteran exec Jeremi Gorman to drive new ad strategies across commerce and content.
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News briefsKangol and J. Lindeberg's golf collection radiates a youthful spirit
The kangaroo has a golf club. When Swedish company J.Lindeberg and cult brand Kangol collaborated, golf fashion became more youthful and playful.
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News briefsHR Asia Award to OrthoLite Vietnam
The Vietnamese arm of a US footwear supplier has earned HR Asia’s top workplace award for the second consecutive year.
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News briefsUnder Armour hires football ambassador
Under Armour has named Arsenal coach Mikel Arteta as Global Ambassador, linking him to product development, youth talent programs and its new campaign.
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News briefsNike-branded plane marks Lionesses’ Euro 2025 victory
Nike celebrated the England women’s national football team’s successful title defence with a few powerful marketing moves.
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News briefsAmazon pauses global Google Shopping ads
The online giant has exited global Google Shopping ads, shifting the dynamics for advertisers throughout key international markets.
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News briefsAsics becomes official supplier to Asian Paralympic Committee
The company will provide sports apparel, footwear and accessories for APC’s staff involved in the fifth Asian Para Games.
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ArticlePuma and Man City in first Premier League £1bn deal
The £ 100 million a-year deal extends their agreement until at least 2035.
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News briefsFor the third time YKK Corporation is named CDP Supplier Engagement Leader
CDP recognizes companies that reduce GHG emissions throughout their supply chain and collaborate with suppliers to do the same.
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News briefsOdlo partners with Lenzerheide holiday region
The brand wants to raise its profile and expand in Switzerland.
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News briefsHoka’s new global campaign is all about community
The new “Together We Fly Higher” campaign explores the power of shared progress in running.
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News briefsChelsea and Fanatics expand partnership after strong growth
The Premier League Club grants Fanatics extended rights and responsibilities.
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ArticleWhy sports brands are investing in critical infrastructure
Sports infrastructure is not only a foundation of physical activity, health equity and community, but the future of the sports industry itself.
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ArticleHow sport can drive societal change in times of crisis – An interview with Marcel Aberle
The futurologist is convinced that the sports industry can drive forward the current transformation.
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News briefsHead to launch first-ever tennis shoe with Boa
Shoes and boots for running, biking, snowboarding, and more. But here is the first-ever Head shoe with Boa wrap for tennis.
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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News briefsBVB and Puma extend their partnership
Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
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News briefsFirst shots of Stella McCartney´s eco shoes with Balena Science
“It’s a closed-loop production, so it ensures completely zero waste. It is mind-blowing,” McCartney said about the release.
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News briefsTime’s 2025 influential companies list names On
People recognize the Swiss sportswear brand for its global influence, innovation, and continued growth in performance and design.
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News briefsMacron extends Wrexham partnership
Another football sponsorship deal for the Italian company that has grown its turnover to €223.6 million in 2024.
