All Marketing articles – Page 5
-
News briefsMacron and UEFA extend partnership
UEFA and Macron have signed a multi-year renewal of their partnership.
-
News briefsAdidas and Juventus FC unveil new ten-year deal
The collaboration began in the 2015/2016 season.
-
ArticleFanatics and FC Internazionale in long-time partnership
The companies will implement Fanatics’ vertical commerce model, local expertise, and global infrastructure, to raise the sell-through of FC Internazionale products worldwide
-
ArticleFirst J.Lindeberg womens fashion collection ever to be released in 2026
To celebrate 30 years of collections, J.Lindeberg is introducing “A Day in the Lifestyle” and its first Women’s Wear SS26 collection.
-
ArticleFootjoy celebrates 80 consecutive years
The golf shoe company celebrates by producing exclusive models available directly to consumers all around the world.
-
ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
-
News briefsJoma announces Brentford FC kit deal
Joma will succeed Umbro as the club’s kit supplier from 2025/26.
-
News briefsCraft and Houdini have collaborated on a limited-edition running shoe
Two of Sweden´s biggest sports brands have collaborated on a nature-inspired race shoe that made its debut in the 2025 Stockholm Marathon.
-
ArticleOakley: ‘We see a stronger interest from younger consumers’
Oakley’s Harry Cockburn discusses the brand’s growth across apparel, snow sports and lifestyle, focusing on innovation, athlete collaborations and market expansion.
-
News briefsLidl launches international campaign for its sports brand Crivit
The new campaign also marks the start of Crivit’s independent brand identity.
-
ArticleMacron signs new partnership deals in football and rugby
The Italian sportswear brand has announced new partnership agreements with Coleraine FC and Gloucester Rugby.
-
News briefsPuma India partners with marathon organizers NEB Sports
Puma India will become the official sportswear partner for two major events in a multi-year deal.
-
News briefsOn supports female running project
A former Swiss Athletics coach will be the coach of the project.
-
News briefsSkechers becomes official footwear partner of ATW Events
This collaboration aims to enhance the experience of the running community in the UK.
-
News briefsJoma and the Spanish Olympic Committee extend their partnership
The Spanish sportswear brand accompanied the Spanish athletes at Rio 2016, Tokyo 2020 and Paris 2024.
-
ArticleSmall brand, big stride: Tapping into the power of running clubs
It’s no secret that brands love running clubs for brand activation. Here’s how to join the fun.
-
ArticleAsics introduces four-legged ambassador to promote mental well-being
Asics has recruited Felix the Samoyed, one of Instagram’s favorite dogs, with 1.2 million followers.
-
ArticleStiga receives Swedish sports industry prize
Industry organization Svenskt Sportforum has named Stiga its ”Star of the Year.”
-
News briefsWPLL is here: Professional women’s football in England gets a new look
WPLL, or Women’s Professional Leagues Limited, is the new name and organization of the league in England.
-
News briefsSpeedo and the German Swimming Federation extend their partnership
The collaboration is set up for five years and will run through 2029.
