All Marketing articles – Page 5
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News briefsChelsea and Fanatics expand partnership after strong growth
The Premier League Club grants Fanatics extended rights and responsibilities.
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ArticleWhy sports brands are investing in critical infrastructure
Sports infrastructure is not only a foundation of physical activity, health equity and community, but the future of the sports industry itself.
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ArticleHow sport can drive societal change in times of crisis – An interview with Marcel Aberle
The futurologist is convinced that the sports industry can drive forward the current transformation.
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News briefsHead to launch first-ever tennis shoe with Boa
Shoes and boots for running, biking, snowboarding, and more. But here is the first-ever Head shoe with Boa wrap for tennis.
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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News briefsBVB and Puma extend their partnership
Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
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News briefsFirst shots of Stella McCartney´s eco shoes with Balena Science
“It’s a closed-loop production, so it ensures completely zero waste. It is mind-blowing,” McCartney said about the release.
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News briefsTime’s 2025 influential companies list names On
People recognize the Swiss sportswear brand for its global influence, innovation, and continued growth in performance and design.
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News briefsMacron extends Wrexham partnership
Another football sponsorship deal for the Italian company that has grown its turnover to €223.6 million in 2024.
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News briefsMacron and UEFA extend partnership
UEFA and Macron have signed a multi-year renewal of their partnership.
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News briefsAdidas and Juventus FC unveil new ten-year deal
The collaboration began in the 2015/2016 season.
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ArticleFanatics and FC Internazionale in long-time partnership
The companies will implement Fanatics’ vertical commerce model, local expertise, and global infrastructure, to raise the sell-through of FC Internazionale products worldwide
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ArticleFirst J.Lindeberg womens fashion collection ever to be released in 2026
To celebrate 30 years of collections, J.Lindeberg is introducing “A Day in the Lifestyle” and its first Women’s Wear SS26 collection.
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ArticleFootjoy celebrates 80 consecutive years
The golf shoe company celebrates by producing exclusive models available directly to consumers all around the world.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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News briefsJoma announces Brentford FC kit deal
Joma will succeed Umbro as the club’s kit supplier from 2025/26.
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News briefsCraft and Houdini have collaborated on a limited-edition running shoe
Two of Sweden´s biggest sports brands have collaborated on a nature-inspired race shoe that made its debut in the 2025 Stockholm Marathon.
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ArticleOakley: ‘We see a stronger interest from younger consumers’
Oakley’s Harry Cockburn discusses the brand’s growth across apparel, snow sports and lifestyle, focusing on innovation, athlete collaborations and market expansion.
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News briefsLidl launches international campaign for its sports brand Crivit
The new campaign also marks the start of Crivit’s independent brand identity.
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ArticleMacron signs new partnership deals in football and rugby
The Italian sportswear brand has announced new partnership agreements with Coleraine FC and Gloucester Rugby.
