Marketing – Page 15
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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News briefsJuventus and Fanatics sign merchandise partnership
Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide. The new partnership will run until the end of the ...
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ArticleNew management at Premier Padel
Premier Padel’s owner, Qatar Sports Investments (QSI), has modified the league’s management. The changes were announced to some 200 players at the BNL Italy Major, which ran from June 15 to 23 in Rome. QSI has made David Serrahima, Managing Director of the sports marketing agency Octogon, the league’s General ...
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News briefsVans celebrates skateboarding in Paris’ Sacré-Coeur
Vans has set up a skateable installation and a stage at the foot of the Sacré-Coeur Basilica in Montmartre in collaboration with Los Angeles-based creative agency Playlab Inc. and California Skateparks. The brand is hosting a live skate demonstration and performances on June 21, which marks the annual Fête de ...
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News briefsGymshark launches “We Do Gym” marketing platform
British athletic apparel retailer Gymshark has launched a new brand platform, dubbed “We Do Gym,” which is meant to reiterate its position as a gym brand first - not an athleisure or sports brand, the company explained. The We Do Gym webpage clearly states: “We’re not good at everything, we’re ...
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News briefsAdidas partners with the UK Golf Federation
The UK Golf Federation has announced Adidas as its newest corporate partner. Effective Jan. 1, 2025, this new collaboration will give the UK Golf Federation members enhanced membership benefits and Adidas access to a broader audience of golfers across the UK. The UK Golf Federation is a not-for-profit organization with ...
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News briefsArena and Healthy Seas team up again
For the second consecutive year, Arena and Healthy Seas are continuing their partnership, which is committed to the health and protection of our waters. Healthy Seas is a foundation dedicated to safeguarding the world’s oceans and seas through three key pillars: clean-up education marine waste prevention Their primary ...
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News briefsTopgolf Callaway partners with Visa
Topgolf Callaway Brands has entered into a multi-year strategic agreement with Visa that spans the entire Topgolf Callaway family of brands, including Topgolf, Callaway and TravisMathew in the US. The partnership brings joint promotional opportunities and benefits to U.S. cardholders who will begin using select Cash App Card offers at ...
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News briefsRalph Lauren unveils USA uniforms for Paris 2024
American fashion brand Ralph Lauren has been designing Team USA uniforms since the 2008 Beijing Olympics. The clothing is also to be worn off the court, at the opening and the ending ceremonies of the Paris 2024 Olympics. But Ralph Lauren has not been doing this without criticism during the ...
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News briefsMacron announces new league partnership
Italian brand Macron has signed a new sponsorship deal with The Unión de Rugby del Uruguay, the governing body of rugby in Uruguay. The agreement includes the supply of uniforms and the entire clothing line for the Men’s XV, Sevens and Women’s teams. An agreement that further strengthens Macron’s position ...
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News briefsCastore announces kit and stadium deal with Everton
Castore has announced a new multi-year deal with Everton. As the new official technical partner of the Premier League club, Castore will supply Everton high-performance playing, training and travel wear, starting from the 2024/25 season. The deal is understood to be worth two to three times more than the club’s ...
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C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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ArticlePuma continues major marketing offensive during Euro and Copa
With the second chapter of its first global brand campaign in 10 years, “Forever. Faster. - See The Game Like We Do”, Puma is launching two offshoots of the campaign this summer during UEFA Euro 2024 and the Copa América 2024, in which the company tells the story of its ...
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ArticleMarucci, Victus become official bats of MLB
Marucci Sports LLC, a wholly owned subsidiary of Fox Factory Holding Corp., has entered into a license agreement with Major League Baseball (MLB) to exclusively make its Marucci and Victus brands the official bats of MLB. In addition, the agreement provides for the exclusive rights to use MLB trademarks in ...
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News briefsPuma to become main sponsor of Nürnberg Pride
Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July ...
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News briefsLotto becomes first athletic brand to co-own a professional pickleball team
Lotto has announced a strategic partnership with the Brooklyn Aces, joining owners Kevin Durant, Rich Kleiman, Drake and Michael B. Jordan. The Italian footwear and sportswear supplier will become the first athletic brand in the ownership group of a professional pickleball team. Additionally, Lotto branding will be integrated into the ...
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News briefsLacoste renews French Open deal
Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT). The sportswear brand has been sponsoring the tournament since 1971. The new deal, in effect from 2026 to 2030, will preserve the brand’s spaces in the Village, on the Philippe-Chatrier court, at the Grande ...
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News briefsMLB returns to the land of cricket
Major League Baseball (MLB) has two games scheduled for London Stadium this weekend, the league having “clearly identified the U.K. as a priority market,” as its Chief Operations and Strategy Officer tells the AP. This will be the third series of London games in five years, with more planned in ...
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News briefsUSA Football and Under Armour form multi-year partnership
USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...
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News briefsPickleball hits the famous red clay
The French Tennis Federation (FFT) and former French tennis pro Amélie Mauresmo put on pickleball demonstrations on the red clay of Roland-Garros during this year’s tournament, The Dink reports. The FFT has embraced the American sport and is petitioning the French government to hold a national championship. The demonstration took ...
