All articles by Mattias Björklund – Page 30
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ArticleFootway publishes Q2 report, announces sale of Footway+
As part of the previously announced strategic review, the Board of Directors of Footway Group AB has decided to sell Footway+ with preferential rights for the company’s shareholders.
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ArticleOn with first robot made spray-on shoe
Swiss running brand On has released its biggest product news in a long time. Meet the Cloudboom Strike LS, a spray-on running shoe. Made by a robot.
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News briefsGymshark open up new London flagship store
British multinational sports apparel retailer Gymshark has opened its second flagship store in Stratford.
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ArticleAdidas raises FY forecast after better-than-expected Q2
Adidas continues to surf the wave of success of the Q1 report from May. The company’s sales rose 9 percent to €5.822 billion in Q2. The significantly smaller Yeezy business had a negative impact on the year-on-year result.
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News briefsPuma equips 35 clubs with jerseys made from recycled polyester
From the start of the 24/25 season, the Puma soccer shirts of 35 clubs, including those for the Euro and Copa América tournaments, are made from Re:Fibre.
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ArticleAfter disappointing Q2 report – XXL’s CEO: “We will cut more in 2024”
SGI Europe spoke to XXL’s CEO Freddy Sobin soon after the company released its Q2 report for 2024, which the company called ”disappointing.”
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News briefsCanada Goose hires new digital platform executive
Alfredo Cunanan Mendoza Tan is Canada Goose’s new Chief Digital & Information Officer.
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ArticleOn Running opens its 35th store globally – on Champs-Élysées
On is the latest of many brands to open a flagship store in Paris. The 35th store’s address is one of the most iconic in Paris: 65-67 Avenue des Champs-Élysées.
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News briefsSportsshoes.com and Adidas announces a three-year sponsorship deal
Adidas and Sportsshoes.com have announced a joint three-year sponsorship deal with the British Milers’ Club (BMC), the UK’s largest athletics club.
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News briefsRawlings announces trade-in program for customers
Sidelineswap, one of the world’s largest online marketplaces for new and used sporting goods, and Rawlings, a longtime leader in diamond sports, announce a comprehensive resale partnership.
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News briefsNike reshuffles management teams
Nike promoted Tom Clarke to the role of Senior Advisor on Strategic Growth Initiatives, reporting to President and CEO John Donahoe.
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News briefsInter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration. The Qatar Airways logo will now be featured on all training apparel ...
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News briefsCrypto company Kraken and Atlético de Madrid sign sponsorship deal
Crypto platform Kraken is sponsoring La Liga club Atlético Madrid for the 2024/25 season.
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News briefsCommercial revenues flat for Manchester United in Q3
For the third quarter ended March 31, Manchester United’s commercial revenues were flat at £69.6 million (€81.6 million). Retail, merchandising, apparel and product licensing were also flat at £28.9 million (€33.9 million), attributable to the Adidas expansion, which was partially offset by lower megastore sales due to nine fewer games ...
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C-Suite InterviewSyre to take circular polyester to gigascale
Swedish textile recycling company Syre has big plans for the textile industry. The goal is to produce recycled polyester per year; polyester that can also be recycled an infinite number of times. The solution is the recipe of two American chemistry professors, which is now being incorporated into the first factory to be completed in the US this year.
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News briefsFirst images of Louis Vuitton and Timberland collab
The collaboration between high-fashion label Louis Vuitton and boot brand Timberland has been in the news for quite some time. Now, a date has been set for the product release.
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News briefsNike hires former executive to get retail back on track
According to Bloomberg, Nike rehired the retired executive Tom Peddie to oversee retail partnerships after sales dropped when relationships with sneaker sellers went down.
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News briefsAsics and Paris aim to tackle mental illness through spontaneous sport
Together with a handful of handball professionals, including Asics-sponsored Océane Sercien and Dylan Nahi, Asics, We Are Etandart and the City of Paris have inaugurated a newly renovated handball court at Square Montholon in the 9th arrondissement of the capital.
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News briefsFootballer Mohammed Kudus signs with Skechers
Source: Skechers Muhammed Kudus Skechers latest signing in their quest to become a major football boot brand is official. West Ham United and Ghana national team winger Mohammed Kudus is the latest member of the team. Kudus, known to fans by his nickname Star Boy, has already ...
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ArticleDecathlon leaves Sweden, replaced by Swedish giant
A press release dated July 8 revealed the news that had been expected for several weeks: Decathlon will close its last Swedish door on July 21. The last store of the French giant will soon be occupied by a Swedish giant.
