All articles by Mattias Björklund
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ArticleFESI celebrated the 10th anniversary of the European Week of Sport
The Federation of the European Sporting Goods Industry celebrated across Europe.
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ArticleLVMH expands in South Korea as luxury demand shifts from China and the US
Louis Vuitton and Christian Dior are both planning to expand their flagship maison-style stores in Seoul.
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News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
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ArticleLululemon’s stock is being downgraded due to concerns about the US recovery
Needham has lowered its rating on Lululemon to “Hold” from “Buy” and removed its price target.
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News briefsXponential Fitness divests Lindora stake
Xponential Fitness, a global franchisor of boutique health and wellness brands, has completed the divestiture of Lindora to Next Health Management Group. “The Lindora divestiture will allow Xponential to focus the Company’s time and capital on our core fitness modalities with the greatest impact to our profitability,” says Mike Nuzzo, ...
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ArticleXXL continues at five locations in the Nordics
XXL believes that the extension is an important signal from their new owner, Fraser’s Group, who took ower the majority ownership of XXL in May 2025.
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ArticleAnother Absolute Run store has opened
The new location in downtown Waterloo combines the best of two worlds on approximately 200 sqm: cycling and running.
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ArticleDecathlon and Rheon Labs in first, but not last, compression-collaboration
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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News briefsMacron’s first lifestyle collection premieres
Macron O.N.E. (Own. Nothing. Else.) wants to combine a high-end lifestyle collection with Italian design and the highest level of comfort.
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News briefsActive Brands Group and Imbox in new partnership deal
The two companies can now the offer its retail customers Imbox’s patented services in protection of footwear and headwear.
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ArticleICIW sales exceed SEK 360 million and EBIT increases by 60%
A clear community focus, and successful international expansion, are some important keys, the companys CEO said.
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ArticleIntersport renews partnership with EA Sports FC
Intersport has reinforced its commitment to football with a deal involving EA Sports FC 26, which launches worldwide on Sept. 26.
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News briefsJD opens new stores in New Zealand and Australia
The store openings have brought JD’s total number of stores to 72 in the ANZ region.
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ArticleFila in collab with Indian brand aiming for Gen Z
Almost Gods and Fila unveil their first global collaboration, a broad collection of garments that feel like they have evolved from a streaming series made for Gen Z.
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News briefsAsics’ new head office in Tokyo
The office is designed to promote activity-based working and foster collaboration between different teams at Asics.
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ArticleFootway invests in logistics center and launches new service
The purchase of Ecom Team’s bankrupt estate brings new opportunities for the footwear e-com specialist.
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ArticleElan Sports Director promises better service for retail partners
Leon Korošec explains the current leadership changes.
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News briefsLululemon executive joins Best Buy’s board
Best Buy has appointed Meghan Frank, CFO of Lululemon, to its Board of Directors.
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News briefsBoard veteran and former Nike exec joins Vuori’s board of directors
Andrew Campion “brings a unique perspective”, Vuori’s CEO Joe Kudla said.
