All Sporting Goods Intelligence articles in Volume 35, Issue 28+29 – Page 2
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News briefsHanesBrands to downsize headquarters after Champion sale
North Carolinian Triad Business Journal has obtained a memo revealing that HanesBrands will move from its Hanes Mill Road campus to the Park Building in downtown Winston-Salem early next year. This is part of a plan to downsize after the company has sold Champion to Authentic Brands Group. The new ...
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News briefsPuma equips 35 clubs with jerseys made from recycled polyester
From the start of the 24/25 season, the Puma soccer shirts of 35 clubs, including those for the Euro and Copa América tournaments, are made from Re:Fibre.
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News briefsInaugural Olympic Esports Games to be hosted in Saudi Arabia
The IOC has announced that the first Olympic Esports Games 2025 will be hosted in the Kingdom of Saudi Arabia.
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ArticleAfter disappointing Q2 report – XXL’s CEO: “We will cut more in 2024”
SGI Europe spoke to XXL’s CEO Freddy Sobin soon after the company released its Q2 report for 2024, which the company called ”disappointing.”
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News briefsSeve Ballesteros Foundation launches first golf apparel collection
The Seve Ballesteros Foundation is introducing its first golf apparel collection to honor Seve Ballesteros and coincide with the 40th anniversary of his victory at the 1984 Open Championship. The first Seve collection features items made in cotton, cashmere and four-way stretch technical fabrics. It comprises golfing essentials like polos, ...
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News briefsVans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive. Users of the platform will have a first look at the Mixxa, the first shoe the brand will have released before sales begin ...
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News briefsNike at Centre Pompidou in Paris
Source: Nike Cycloide Piazza by Raphael Zarka Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July ...
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News briefsPangaia opens first standalone UK retail store
Purpose-driven lifestyle apparel brand Pangaia has opened its first standalone store in the UK on Carnaby Street in the vibrant Soho district.
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News briefsPOC launches digital DTC flagship store
POC has launched a flagship DTC online store this June serving 35 countries in four languages and supporting 13 currencies.
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News briefsPuma Golf releases product capsule to celebrate British Open
Puma Golf has unveiled the Fair Isle Capsule, which is rooted in tradition and pays tribute to The Open Championship, sometimes called the British Open outside the UK.
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News briefsCanada Goose hires new digital platform executive
Alfredo Cunanan Mendoza Tan is Canada Goose’s new Chief Digital & Information Officer.
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News briefsSportsshoes.com and Adidas announces a three-year sponsorship deal
Adidas and Sportsshoes.com have announced a joint three-year sponsorship deal with the British Milers’ Club (BMC), the UK’s largest athletics club.
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ArticleOn Running opens its 35th store globally – on Champs-Élysées
On is the latest of many brands to open a flagship store in Paris. The 35th store’s address is one of the most iconic in Paris: 65-67 Avenue des Champs-Élysées.
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ArticleChampion expands global Creators Program with focus on design and designers
Champion has expanded its Creators Program as part of the “Champion What Moves You” campaign, which the brand launched in September 2023.
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ArticleDecathlon sets up new business entity for investments in future-oriented companies
Decathlon announced the creation of Decathlon Pulse, a wholly-owned, independent entity within the group that will invest in “innovative people and businesses” that share the company’s values and commitment.
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News briefsRawlings announces trade-in program for customers
Sidelineswap, one of the world’s largest online marketplaces for new and used sporting goods, and Rawlings, a longtime leader in diamond sports, announce a comprehensive resale partnership.
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News briefsThe untapped potential of female fans in new report on sports merchandise
New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found ...
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ArticleRyder Cup 2023 reportedly generated €262 million for the Italian economy
The 2023 Ryder Cup at Marco Simone Golf and Country Club in Rome boosted economic activity in Italy by €262 million, according to a report by researchers from Sheffield Hallam University’s Sport Industry Research Centre (SIRC). The figure marks a record for a Ryder Cup held in Europe and an ...
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News briefsDecathlon seeks to unify and improve its stores
Decathlon is beginning a universal store renovation program in Spain, specifically at the 8,000-sqm store in San Sebastián de los Reyes, on the northern outskirts of Madrid. Nine other stores will be following suit elsewhere in Europe and, in time, another 23 in Spain. Decathlon seeks to establish a circular ...
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News briefsSkechers expands retail presence in Spain
Skechers is expanding its retail presence in Spain under the guidance of retail property consultancy Newmark Retail. The American footwear brand is opening two flagship stores in Madrid and one in A Coruña. The new flagships in Spain’s capital city will be in the Parque Oeste and Rivas Futura shopping ...
