All Saucony articles
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News briefsSaucony extends deal with Julia Paternain
Saucony has renewed its deal with Julia Paternain after her bronze at the World Athletics Championships, reinforcing its commitment to elite talent.
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ArticleSaucony and Merrell keep Wolverine on track for growth in Q3
Saucony sprints ahead, Merrell climbs – and Wolverine sees double-digit growth in its running, outdoor and activewear business.
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ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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News briefsXtep posts low-single-digit Q3 growth for core brand; Saucony exceeds 20% in China
Xtep posts modest Q3 growth for main brand while Saucony China jumps over 20%, underscoring premium vs. mass-market divergence.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleXtep Intl. operating profit up 9.1 percent in H1
Chinese sporting goods group Xtep lifted its half-year profit on stronger demand for Saucony and Merrell, offsetting margin pressure at its core Xtep brand.
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ArticleSaucony, Merrell again fuel growth for Wolverine in Q2 FY25
The Michigan-based footwear company reported double-digit revenue growth, driven by strong gains at its performance brands.
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News briefsFirst Saucony flagship store ever in the UK has opened up
With lockers for running groups, an integrated café, and of course a lot of running shoes, Saucony’s first UK flagship is a run-to-place.
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in 2024
Annual profitability increased by 14.6 percent in 2024. Find out more in our latest scorecard.
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ArticleSmall brand, big stride: Tapping into the power of running clubs
It’s no secret that brands love running clubs for brand activation. Here’s how to join the fun.
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ArticleSaucony and Merrell drive Wolverine’s Q1 growth
The US performance footwear group regained profitability in Q1, led by strong sales from its trail and running brands despite tariff-related uncertainty.
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News briefsUS sneaker industry appeals to Trump in letter: ‘Spare us from tariffs’
The letter supports a petition signed by such brands as Nike, Adidas, Saucony, Puma and Crocs.
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News briefsSaucony exceeds 40% retail growth in China in Q1
MS Sports Company Limited reports retail trends for its core Xtep and Saucony brands.
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ArticleXtep Intl. realigns strategy, raises FY operating profit by 9.3 percent
Saucony’s parent company´s revenue from continuing operations increased by 6.5 percent to RMB13,577.2 million (€1.782b).
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News briefsSaucony launches “Run as One” global campaign
The new campaign celebrates running as a collective experience that transcends physical activity and intersects with culture.
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ArticleFoot Locker’s sales rose 2.6% in Q4, modest growth forecast for FY25
The group will do another 300 store refreshes (following 400 in 2024) and 80 additional “Reimagined” doors.
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ArticleSaucony parent completes first turnaround strategy
Merrell and Saucony parent Wolverine, in reporting Q4 and FY24 results, said the first phase of its turnaround strategy, with its cost cuts and margin expansions, is complete.
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News briefsXtep Intl. updates on Q4, F24
The company’s core Xtep brand generated high-single-digit year-on-year growth for the FY and Q4.
