News and insights about brands in the sporting goods industry – Page 343
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News briefs
Double D, the global Adidas licensee for martial arts, has...
Double D, the global Adidas licensee for martial arts, has teamed up with Muhammad Ali Enterprises to launch a collection of technical apparel and boxing performance products that will be co-branded Muhammad Ali by Adidas. The multiple year partnership deal has been brokered and managed by IMG Licensing, a division ...
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News briefs
Skechers has signed a multi-year contract to become the official...
Skechers has signed a multi-year contract to become the official footwear and apparel sponsor of the Chevron Houston Marathon, giving visibility to the GoRun line of products of its two-year old performance division. The company will have signage at the race and it will outfit the volunteers and the finishers. ...
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News briefs
B'Twin, the private brand of bicycles developed and marketed by...
B'Twin, the private brand of bicycles developed and marketed by Décathlon, is now providing customers with a lifetime guarantee. The French retailer says that this is possible because it controls all the stages of the supply chain.
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News briefs
Bollé has extended its partnership deal with Tony Parker for...
Bollé has extended its partnership deal with Tony Parker for three more years. Bushnell's sunglass brand had used the French NBA star as an ambassador since 2003. Born 31 years ago, Parker has been playing for the San Antonio Spurs since 2011.
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News briefs
Warrior Sports is launching a new line of cleated football...
Warrior Sports is launching a new line of cleated football boots, called Gambler, as a follow-up to its Skreamer line. It will compete with new releases such as Adidas' Nitrocharge and Nike's Hypervenom. The top of the new range is the Gambler Pro, which is equipped with a specially designed ...
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News briefs
Gore-Tex is introducing a new, more contemporary logo, starting with...
Gore-Tex is introducing a new, more contemporary logo, starting with items sold for the autumn/winter 2013-14 season. The new logo enhances the visibility of the brand by featuring anew type of rhombus.
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Short stops
Uhlsport will be the new official supplier of Stuttgart's Kickers...
Uhlsport will be the new official supplier of Stuttgart's Kickers team, which belongs to Germany's Third League
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News briefs
Intersport International continues its association with Fifa for the 2014...
Intersport International continues its association with Fifa for the 2014 World Cup in Brazil. It will again act as the Official Event Shop during the tournament, setting up dedicated 2014 FIFA World Cup Brazil retail corners in more than 550 stores operated by affiliated retailers in over 20 countries before ...
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News briefs
BJ Sport, the subsidiary of Active Brands that has the...
BJ Sport, the subsidiary of Active Brands that has the rights to the Bjørn Dæhlie brand of cross-country skiwear, will be the new supplier of clothing to the Norwegian Cross-Country Ski Association, following Swix' previously reported decision not to extend its contract and focus instead on biathlon. Active Brands will ...
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News briefs
Adidas has recovered the sponsorship of Flamengo, the highly popular...
Adidas has recovered the sponsorship of Flamengo, the highly popular football team from Rio de Janeiro, signing a new deal for the next ten years ahead of the 2014 Fifa World Cup in Brazil. The Three Stripes had been the official supplier of the team for 12 years until 1992, ...
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News briefs
Nike has re-signed Andre Agassi, eight years after the retired...
Nike has re-signed Andre Agassi, eight years after the retired American tennis champion defected to Adidas. He played under the Swoosh between 1988 and 2005. His wife, the German Steffi Graf, has been with the Three Stripes all her career. The 43-year-old Agassi will play a role in Nike's campaign ...
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News briefs
Nike is again the only sports brand to have made...
Nike is again the only sports brand to have made it into this year's edition of BrandZ, which ranks the world's 100 most valuable brands. However, the Swoosh fell from number 44 to #56. Its brand value fell by 3 percent to $15.8 billion. The 2013 ranking is led by Apple, ...
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News briefs
Once again, W.L. Gore & Associates' German operations has been...
Once again, W.L. Gore & Associates' German operations has been awarded by the Great Place to Work Institute as one of the country's most employee-friendly companies. This year, Gore walked away with the third position in the category for medium-sized companies with 501 to 2,000 employees. On top of that, ...
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News briefs
Macron has announced a new four-year deal to outfit the...
Macron has announced a new four-year deal to outfit the top club of Croatian soccer, Hajduk Split. The Bologna-based sportswear company will take over from Umbro as the club's official technical sponsor.
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News briefs
As announced earlier this year, Jack Wolfskin wants to increase...
As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadia. The outdoor brand has now settled terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an official supplier or ...
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News briefs
Oakley is getting involved in baseball through its first licensing...
Oakley is getting involved in baseball through its first licensing agreement with Major League Baseball. The company will produce and market licensed apparel and accessories co-branded with MLB teams, starting with the Los Angeles Angels and the New York Yankees.
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News briefs
Bluesign Technologies has revised the consumer safety limits on its...
Bluesign Technologies has revised the consumer safety limits on its list of restricted substances. The 2013 revision takes into consideration new scientific knowledge of the toxicological profile of the substances, revised risk assessments, new analytical standards and other elements.
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News briefs
Desigual, the trendy Spanish brand of sportswear known for its...
Desigual, the trendy Spanish brand of sportswear known for its original graphics, has decided to come out with its own activewear line, called Desigual Sport. It will use technical materials and it will address sports fashion retailers. At least initially, it will not be sold in Desigual's single-brand stores. The ...
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News briefs
Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, is now sponsoring Elisabeth Seitz, the 19-year-old gymnast, who is the figurehead of German gymnastics and official ambassador of the German Gymnastics Festival 2013. Seitz won the silver medal at the European Championships held in Berlin in 2011. ...
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News briefs
Canterbury will be the official supplier of the uniforms worn...
Canterbury will be the official supplier of the uniforms worn by the Rotherham Titans rugby team in South Yorkshire. The new deal, which starts on June 1, extends Canterbury's sponsorship portfolio in the RFU Championship, which already includes the London Scottish and Moseley rugby teams.
