News and insights about brands in the sporting goods industry – Page 344
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News briefs
Head Sport has granted a license for socks and underwear...
Head Sport has granted a license for socks and underwear to Dobotex, the Dutch specialty company for socks and other garments. The new partnership comes into effect from the beginning of next year and is set to cover all of Europe. Dobotex will develop a line of performance underwear and ...
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Nike Golf has taken over from Volvo as title sponsor...
Nike Golf has taken over from Volvo as title sponsor of the prestigious amateur Matchplay Championship in the U.K. After 18 years, the 2012 edition of the event saw the participation of more than 2,100 pairs and 1,300 golfers from 1,500 clubs. Running from June until next January, when the ...
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Speedo has signed up a French swim star, Florent Manaudou,...
Speedo has signed up a French swim star, Florent Manaudou, to become its brand ambassador in a new four-year deal. The 22-year-old swimmer won the 50-meter freestyle at the 2012 London Olympics. He is the younger brother of Laure Manaudou, a former Olympic gold medalist sponsored by Arena. Florent is ...
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Reebok has ended its partnership with the Miami rapper Rick...
Reebok has ended its partnership with the Miami rapper Rick Ross because of a controversial track in which he appeared to boast about drugging and raping a woman. Ross, a Grammy-nominated rapper who was a spokesman for the brand's Classics line of sneakers, denied that the lyric condoned rape and ...
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News briefs
Rapala's new Eco Wear Reflection jacket has won a Red...
Rapala's new Eco Wear Reflection jacket has won a Red Dot design award. First introduced in the market in 2011, the Finnish fishing equipment company's Eco Wear line of wading apparel uses a highly ecological process from DuPont. The line already got the Best New Product Award in the fishing apparel category ...
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Short stops
Warrior Sports has signed a sponsorship deal with Danny Graham,...
Warrior Sports has signed a sponsorship deal with Danny Graham, striker of the Sunderland team
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News briefs
As odd as this may sound, Rip Curl has partnered...
As odd as this may sound, Rip Curl has partnered with The Woolmark Company to produce a selection of wool garments for Mick Fanning, the former Australian surfing champion. The collection includes a Woolmark-certified merino wool poncho, designed to be worn as an overgarment, providing warmth and insulation before and ...
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News briefs
The Greek football team, which won the European championships in...
The Greek football team, which won the European championships in 2004 clad in Adidas shirts, is to switch to Nike from next month at the game against Lithuania. As part of the deal with the Hellenic Football Federation, for an undisclosed period, Nike is to outfit teams from the national ...
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News briefs
“Swing for the fences” is the tagline of a campaign...
“Swing for the fences” is the tagline of a campaign launched by the newly merged international baseball and softball federations in their bid to return to the Olympic program in 2020. The merger of the two federations into the World Baseball Softball Confederation (WBSC), which was ratified at the weekend, ...
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News briefs
Oakley has launched an integrated pan-European campaign featuring three motorsport...
Oakley has launched an integrated pan-European campaign featuring three motorsport icons: Fernando Alonso, Valentino Rossi and Sebastien Loeb. Carrying a “Change Perspective” tagline, the campaign will show Alonso as a road cyclist, Loeb as a helicopter pilot and Rossi as a rally driver. It will be rolled out across various ...
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News briefs
Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, has signed a sponsorship agreement with ÖLV, the Austrian track & field federation. The contract will run from now through the Olympic Games to be held in Rio de Janeiro in 2016. The Austrian team will show the ...
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News briefs
Ecco is launching the “Better Running Initiative,” an ongoing global...
Ecco is launching the “Better Running Initiative,” an ongoing global program through which runners participate in experiments and share ideas that should lead to the development of the brand's first user-generated shoe for spring/summer 2015. The “Better Running Lab” is made out of more than 100 active members with diverse ...
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Short stops
Bollé will be a sponsor of the Australian Orica-Green-Edge cycling...
Bollé will be a sponsor of the Australian Orica-Green-Edge cycling team for two seasons
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Fila has signed a four-year sponsorship deal with World Archery....
Fila has signed a four-year sponsorship deal with World Archery. It will supply the official clothing worn by WA's judges, officials and other staff at various events including the World Cup and the World Championships for archery. The brand will have a noteworthy presence in the final of the World ...
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News briefs
Volcom has announced that it wants to reach a series...
Volcom has announced that it wants to reach a series of environmental goals by 2016, eliminating PVC from its products and reducing carbon emissions, waste and water use by 25 percent. It will only sponsor sustainable surf events. The U.S.-based action sports firm will use the services of Steve Richardson, ...
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Speedo has announced a Paralympian star, Matt Cowdrey, as its...
Speedo has announced a Paralympian star, Matt Cowdrey, as its latest brand ambassador. The Australian swimmer, 13 time Paralympic gold medallist and Australia's most successful Paralympian ever, wore Speedo swimwear throughout the London Paralympic Games, in 2012, where he won five gold medals, two silver and one bronze, adding to ...
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News briefs
Speedo USA, now a division of PVH Corp., has announced...
Speedo USA, now a division of PVH Corp., has announced that Cullen Jones has signed an agreement with the company through 2017. The American swimming star, who was formerly sponsored by Nike, won silver in the 50m Freestyle, gold in the 4x100m Medley Relay, and silver in the 4x100m Freestyle ...
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News briefs
Starting next June, headgear will be banned in amateur boxing...
Starting next June, headgear will be banned in amateur boxing competitions to reduce concussions, as is already the case in professional matches. The International Boxing Association has decided on the ban following widespread publicity about head injuries in other games such as American football.
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News briefs
French people like running. According to a study by Kantar...
French people like running. According to a study by Kantar Media and Uniteam Active, conducted for a French bank, Caisse d'Epargne, around 5.9 million French people aged over 15 - 3.9 million men and 2 million women - run either regularly or occasionally. Of them, 1.5 million took part in ...
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News briefs
Shimano has launched a new website for everyone who is...
Shimano has launched a new website for everyone who is interested in professional cycling: www.weraceshimano.com. At this website all the seven World Tour road cycling teams and all the ten UCI mountain bike and gravity teams sponsored by Shimano present themselves. Besides information about teams and riders, the website will ...
