News and insights about brands in the sporting goods industry – Page 344
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Gore-Tex is introducing a new, more contemporary logo, starting with...
Gore-Tex is introducing a new, more contemporary logo, starting with items sold for the autumn/winter 2013-14 season. The new logo enhances the visibility of the brand by featuring anew type of rhombus.
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Uhlsport will be the new official supplier of Stuttgart's Kickers...
Uhlsport will be the new official supplier of Stuttgart's Kickers team, which belongs to Germany's Third League
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Intersport International continues its association with Fifa for the 2014...
Intersport International continues its association with Fifa for the 2014 World Cup in Brazil. It will again act as the Official Event Shop during the tournament, setting up dedicated 2014 FIFA World Cup Brazil retail corners in more than 550 stores operated by affiliated retailers in over 20 countries before ...
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BJ Sport, the subsidiary of Active Brands that has the...
BJ Sport, the subsidiary of Active Brands that has the rights to the Bjørn Dæhlie brand of cross-country skiwear, will be the new supplier of clothing to the Norwegian Cross-Country Ski Association, following Swix' previously reported decision not to extend its contract and focus instead on biathlon. Active Brands will ...
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Adidas has recovered the sponsorship of Flamengo, the highly popular...
Adidas has recovered the sponsorship of Flamengo, the highly popular football team from Rio de Janeiro, signing a new deal for the next ten years ahead of the 2014 Fifa World Cup in Brazil. The Three Stripes had been the official supplier of the team for 12 years until 1992, ...
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Nike has re-signed Andre Agassi, eight years after the retired...
Nike has re-signed Andre Agassi, eight years after the retired American tennis champion defected to Adidas. He played under the Swoosh between 1988 and 2005. His wife, the German Steffi Graf, has been with the Three Stripes all her career. The 43-year-old Agassi will play a role in Nike's campaign ...
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Nike is again the only sports brand to have made...
Nike is again the only sports brand to have made it into this year's edition of BrandZ, which ranks the world's 100 most valuable brands. However, the Swoosh fell from number 44 to #56. Its brand value fell by 3 percent to $15.8 billion. The 2013 ranking is led by Apple, ...
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Once again, W.L. Gore & Associates' German operations has been...
Once again, W.L. Gore & Associates' German operations has been awarded by the Great Place to Work Institute as one of the country's most employee-friendly companies. This year, Gore walked away with the third position in the category for medium-sized companies with 501 to 2,000 employees. On top of that, ...
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Macron has announced a new four-year deal to outfit the...
Macron has announced a new four-year deal to outfit the top club of Croatian soccer, Hajduk Split. The Bologna-based sportswear company will take over from Umbro as the club's official technical sponsor.
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As announced earlier this year, Jack Wolfskin wants to increase...
As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadia. The outdoor brand has now settled terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an official supplier or ...
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Oakley is getting involved in baseball through its first licensing...
Oakley is getting involved in baseball through its first licensing agreement with Major League Baseball. The company will produce and market licensed apparel and accessories co-branded with MLB teams, starting with the Los Angeles Angels and the New York Yankees.
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Bluesign Technologies has revised the consumer safety limits on its...
Bluesign Technologies has revised the consumer safety limits on its list of restricted substances. The 2013 revision takes into consideration new scientific knowledge of the toxicological profile of the substances, revised risk assessments, new analytical standards and other elements.
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Desigual, the trendy Spanish brand of sportswear known for its...
Desigual, the trendy Spanish brand of sportswear known for its original graphics, has decided to come out with its own activewear line, called Desigual Sport. It will use technical materials and it will address sports fashion retailers. At least initially, it will not be sold in Desigual's single-brand stores. The ...
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Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, is now sponsoring Elisabeth Seitz, the 19-year-old gymnast, who is the figurehead of German gymnastics and official ambassador of the German Gymnastics Festival 2013. Seitz won the silver medal at the European Championships held in Berlin in 2011. ...
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Canterbury will be the official supplier of the uniforms worn...
Canterbury will be the official supplier of the uniforms worn by the Rotherham Titans rugby team in South Yorkshire. The new deal, which starts on June 1, extends Canterbury's sponsorship portfolio in the RFU Championship, which already includes the London Scottish and Moseley rugby teams.
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Nike is going to drop its sponsorship deal with the...
Nike is going to drop its sponsorship deal with the Livestrong Foundation, the charity organization started by cyclist Lance Armstrong, ending a nine-year relationship. The decision came in the wake of Armstrong's doping scandal, after a U.S. anti-doping agency stripped the cyclist of his Tour de France titles in light ...
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TaylorMade-Adidas has released a statement to distance itself from Sergio...
TaylorMade-Adidas has released a statement to distance itself from Sergio Garcia, in the wake of the racially tinged remark made by the Spanish golfer about his rival Tiger Woods. At the European Tour gala event on May 21, when asked if he would invite Woods over to his place, Garcia ...
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And1 has announced a partnership deal with IMG to produce...
And1 has announced a partnership deal with IMG to produce a new signature basketball tournament in the summer of 2013. The New York-based brand of basketball clothing and footwear has already organized numerous events featuring players who have become professionals in the NBA and in other basktball leagues around the ...
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Vanessa Raw, a British triathlon champion, is going to act...
Vanessa Raw, a British triathlon champion, is going to act as one of the testimonials of Speedo
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A Spanish ski champion, Pol Carreras, has agreed to...
A Spanish ski champion, Pol Carreras, has agreed to endorse Fischer for skis and ski boots
