News and insights about brands in the sporting goods industry – Page 344
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News briefs
Nike is going to drop its sponsorship deal with the...
Nike is going to drop its sponsorship deal with the Livestrong Foundation, the charity organization started by cyclist Lance Armstrong, ending a nine-year relationship. The decision came in the wake of Armstrong's doping scandal, after a U.S. anti-doping agency stripped the cyclist of his Tour de France titles in light ...
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TaylorMade-Adidas has released a statement to distance itself from Sergio...
TaylorMade-Adidas has released a statement to distance itself from Sergio Garcia, in the wake of the racially tinged remark made by the Spanish golfer about his rival Tiger Woods. At the European Tour gala event on May 21, when asked if he would invite Woods over to his place, Garcia ...
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And1 has announced a partnership deal with IMG to produce...
And1 has announced a partnership deal with IMG to produce a new signature basketball tournament in the summer of 2013. The New York-based brand of basketball clothing and footwear has already organized numerous events featuring players who have become professionals in the NBA and in other basktball leagues around the ...
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Vanessa Raw, a British triathlon champion, is going to act...
Vanessa Raw, a British triathlon champion, is going to act as one of the testimonials of Speedo
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A Spanish ski champion, Pol Carreras, has agreed to...
A Spanish ski champion, Pol Carreras, has agreed to endorse Fischer for skis and ski boots
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The major Spanish ultratrail runner, Salvador Calvo, has agreed...
The major Spanish ultratrail runner, Salvador Calvo, has agreed to endorse the Tecnica brand for the 2013/14 season
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News briefs
Ecco has appointed Buffalo Communications as its lead global PR...
Ecco has appointed Buffalo Communications as its lead global PR agency for its Ecco Sport line to raise international awareness of the brand and its market share in the areas of outdoor and running shoes. Based in Washington, D.C., Buffalo has already helped Ecco to grow for more than ten ...
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Basicnet continues to upgrade the image of K-Way by associating...
Basicnet continues to upgrade the image of K-Way by associating it with Versus, the young fashion label of Versace, for the launch of a co-branded unisex jacket next July
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News briefs
The Norwegian Design Council has given an Award for Design...
The Norwegian Design Council has given an Award for Design Excellence to Helly Hansen for its innovative H²Flow mid-layer jacket, whose ventilation system keeps body temperature constant. The system, which is about to be patented, will be used in other parts of Helly Hansen's collection for the next autumn/winter season.
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Billabong has developed a limited edition of surfwear together with...
Billabong has developed a limited edition of surfwear together with Pukas Surf, the well-known Spanish distributor and retailer of surf products, for sale in selected stores from this month on
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Poc, which is planning to come out with an...
Poc, which is planning to come out with an innovative cycling helmet for the spring/summer 2014 season, has signed its first cycling sponsorship deal with Gustav Larsson, a Swedish Olympic cycling champion, for its goggles
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As an official supplier to the Tour de France...
As an official supplier to the Tour de France of cycling, Powerbar is offering several prizes on the internet, including a five-day trip for two people to watch the race
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Mizuno has extended its six-year-old exclusive footwear sponsorship deal...
Mizuno has extended its six-year-old exclusive footwear sponsorship deal with the strong Chinese National Table Tennis Team through 2016, offering also a custom-fitting service to the leading players
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News briefs
Kalenji, the private label of Décathlon for running shoes, has...
Kalenji, the private label of Décathlon for running shoes, has signed a four-year sponsorship deal with Sophie Duarte, a French runner who specializes in the 3,000 meters steeplechase and is the French record holder. The 31-year-old female runner will participate in the development of new products for the French brand, ...
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As it enters the triathlon market with a dedicated line...
As it enters the triathlon market with a dedicated line of swimwear, Arena has signed up Iván Raña, a Spanish world champion in the discipline
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Ferntree, a fabric developed by Südwolle, has won the Performance...
Ferntree, a fabric developed by Südwolle, has won the Performance Award in the active and workwear sector in connection with the Performance Days show being held in Munich on May 15-16. The yarn of the fabric uses Advansa's Thermo°Cool Duoregulation fiber technology, combined with the comfort and feel of natural ...
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News briefs
Abacus Sportswear, the Swedish brand of technical golf clothing, has...
Abacus Sportswear, the Swedish brand of technical golf clothing, has introduced two new unlined golf jackets made with its stretch, waterproof fabric, StretchLite. In addition to the standard tests measuring the fabric's water resistance and breathability, Abacus says it has now introduced a new measurement for “freedom of motion,” the ...
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News briefs
After nearly three decades of partnership with the Norwegian Ski...
After nearly three decades of partnership with the Norwegian Ski Federation, Swix Sport has decided not to renew its sponsorship of its cross-country ski team after the next winter season. Instead, Swix has chosen to sign a new sponsorship agreement with the Norwegian Biathlon Association as the biathlon has a ...
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After signing several football sponsorships, Warrior Sports has entered the...
After signing several football sponsorships, Warrior Sports has entered the rugby market by signing endorsement deals with four South African players from the SA Seven: Steven Hunt, Paul Delport, Stephan Dippenaar and Chris Dry
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News briefs
Pentland Group and Regatta announced that they have received the...
Pentland Group and Regatta announced that they have received the 2013 Queen's Award for Enterprise in the international trade category. Pentland noted that its sales outside the U.K. rose by almost 40 percent in the three years until December 2012. In the same three years, Regatta's overseas sales went up ...
