News and insights about brands in the sporting goods industry – Page 346
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News briefs
Nike SB is going to replace DC Shoes as the...
Nike SB is going to replace DC Shoes as the sponsor of the Street League of Skateboarding (SLS) and of the SLS World Tour for the next few years. The competition, which involves the 20 best skateboarding professionals, will be renamed SLS Nike SB World Tour. It will feature a ...
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News briefs
The German Federal Ministry responsible for families, elder people, women...
The German Federal Ministry responsible for families, elder people, women and young people has granted the so-called “Logib-D” award to Uvex, the manufacturer of sports helmets and goggles. The seal of quality is given by the ministry for successful efforts to create gender equality in salaries. Uvex accepted the ministry's ...
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News briefs
Head has set up a partnership with a German sports...
Head has set up a partnership with a German sports injury clinic, Arcus of Pforzheim. Members of Team Head in Germany can arrange individual appointments for preventive medical checkups at the clinic and, in case of injury, they can see specialists. An annual checkup is also included in the partnership ...
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News briefs
This month Polar issued a limited-edition sports watch with an...
This month Polar issued a limited-edition sports watch with an integrated GPS and various new functions to celebrate the 100th anniversary of the Tour de France. Featuring a bracelet whose color is inspired by the famous yellow jersey of the race, the RC3 Tour de France provides data on speed, ...
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News briefs
French people like running. According to a study by Kantar...
French people like running. According to a study by Kantar Media and Uniteam Active, conducted for a French bank, Caisse d'Epargne, around 5.9 million French people aged over 15 - 3.9 million men and 2 million women - run either regularly or occasionally. Of them, 1.5 million took part in ...
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News briefs
Starting next June, headgear will be banned in amateur boxing...
Starting next June, headgear will be banned in amateur boxing competitions to reduce concussions, as is already the case in professional matches. The International Boxing Association has decided on the ban following widespread publicity about head injuries in other games such as American football.
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News briefs
Volcom has announced that it wants to reach a series...
Volcom has announced that it wants to reach a series of environmental goals by 2016, eliminating PVC from its products and reducing carbon emissions, waste and water use by 25 percent. It will only sponsor sustainable surf events. The U.S.-based action sports firm will use the services of Steve Richardson, ...
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News briefs
Speedo has announced a Paralympian star, Matt Cowdrey, as its...
Speedo has announced a Paralympian star, Matt Cowdrey, as its latest brand ambassador. The Australian swimmer, 13 time Paralympic gold medallist and Australia's most successful Paralympian ever, wore Speedo swimwear throughout the London Paralympic Games, in 2012, where he won five gold medals, two silver and one bronze, adding to ...
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News briefs
Speedo USA, now a division of PVH Corp., has announced...
Speedo USA, now a division of PVH Corp., has announced that Cullen Jones has signed an agreement with the company through 2017. The American swimming star, who was formerly sponsored by Nike, won silver in the 50m Freestyle, gold in the 4x100m Medley Relay, and silver in the 4x100m Freestyle ...
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News briefs
Fila has signed a four-year sponsorship deal with World Archery....
Fila has signed a four-year sponsorship deal with World Archery. It will supply the official clothing worn by WA's judges, officials and other staff at various events including the World Cup and the World Championships for archery. The brand will have a noteworthy presence in the final of the World ...
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Short stops
Bollé will be a sponsor of the Australian Orica-Green-Edge cycling...
Bollé will be a sponsor of the Australian Orica-Green-Edge cycling team for two seasons
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News briefs
Ecco is launching the “Better Running Initiative,” an ongoing global...
Ecco is launching the “Better Running Initiative,” an ongoing global program through which runners participate in experiments and share ideas that should lead to the development of the brand's first user-generated shoe for spring/summer 2015. The “Better Running Lab” is made out of more than 100 active members with diverse ...
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News briefs
Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, has signed a sponsorship agreement with ÖLV, the Austrian track & field federation. The contract will run from now through the Olympic Games to be held in Rio de Janeiro in 2016. The Austrian team will show the ...
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News briefs
“Swing for the fences” is the tagline of a campaign...
“Swing for the fences” is the tagline of a campaign launched by the newly merged international baseball and softball federations in their bid to return to the Olympic program in 2020. The merger of the two federations into the World Baseball Softball Confederation (WBSC), which was ratified at the weekend, ...
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News briefs
Oakley has launched an integrated pan-European campaign featuring three motorsport...
Oakley has launched an integrated pan-European campaign featuring three motorsport icons: Fernando Alonso, Valentino Rossi and Sebastien Loeb. Carrying a “Change Perspective” tagline, the campaign will show Alonso as a road cyclist, Loeb as a helicopter pilot and Rossi as a rally driver. It will be rolled out across various ...
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News briefs
The Greek football team, which won the European championships in...
The Greek football team, which won the European championships in 2004 clad in Adidas shirts, is to switch to Nike from next month at the game against Lithuania. As part of the deal with the Hellenic Football Federation, for an undisclosed period, Nike is to outfit teams from the national ...
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News briefs
As odd as this may sound, Rip Curl has partnered...
As odd as this may sound, Rip Curl has partnered with The Woolmark Company to produce a selection of wool garments for Mick Fanning, the former Australian surfing champion. The collection includes a Woolmark-certified merino wool poncho, designed to be worn as an overgarment, providing warmth and insulation before and ...
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Short stops
Warrior Sports has signed a sponsorship deal with Danny Graham,...
Warrior Sports has signed a sponsorship deal with Danny Graham, striker of the Sunderland team
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News briefs
Rapala's new Eco Wear Reflection jacket has won a Red...
Rapala's new Eco Wear Reflection jacket has won a Red Dot design award. First introduced in the market in 2011, the Finnish fishing equipment company's Eco Wear line of wading apparel uses a highly ecological process from DuPont. The line already got the Best New Product Award in the fishing apparel category ...
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News briefs
Reebok has ended its partnership with the Miami rapper Rick...
Reebok has ended its partnership with the Miami rapper Rick Ross because of a controversial track in which he appeared to boast about drugging and raping a woman. Ross, a Grammy-nominated rapper who was a spokesman for the brand's Classics line of sneakers, denied that the lyric condoned rape and ...
