News and insights about brands in the sporting goods industry – Page 346
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Skins is sponsoring a professional triathlete, Leanda Cave
Skins is sponsoring a professional triathlete, Leanda Cave
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Teva is launching a massive global marketing campaign called “Unfollow”...
Teva is launching a massive global marketing campaign called “Unfollow” to promote its new TevaSphere footwear, outdoor cross-trainers that use a pod-arch system and a spherical heel that is the first of its kind. The campaign, which was launched on March 4, promotes the shoe's uniqueness by encouraging consumers to ...
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Skechers' Performance Division was named Sports Footwear Brand of the...
Skechers' Performance Division was named Sports Footwear Brand of the Year at the Footwear Industry Awards during the Moda Footwear show in Birmingham last month. Skechers Performance is the official footwear sponsor of both the London and Blenheim triathlons and the headline sponsor of the Milton Keynes Marathon.
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Scott Sports is continuing to boost its women's mountain biking...
Scott Sports is continuing to boost its women's mountain biking program with the signing of Lesley Patterson, the two-time Xterra world champion. Starting with an event in the Philippines on March 2, Patterson competes on Scott bikes with Syncros components. The deal comes two months after Scott announced its sponsorship ...
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Rossignol is teaming up with FC Bayern Munich, Germany's leading football...
Rossignol is teaming up with FC Bayern Munich, Germany's leading football club. Starting with the winter 2013-14 season, the French ski brand will offer a junior ski in the red and white design of the club featuring its logo. The Bayern Munich children's ski will be available through regular sporting goods retailers all ...
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New Balance has developed a proprietary process to create hyper-customized...
New Balance has developed a proprietary process to create hyper-customized spike plates for runners based on their individual biomechanical data. The plates are made at the company's U.S. facilities through a 3D printing process that makes use of selective laser sintering to convert powder materials into solid cross-sections, layer by ...
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New Balance has launched a small line of sportswear co-branded...
New Balance has launched a small line of sportswear co-branded with Heidi Klum, the famous German fashion model, but it is being offered only in New Balance stores in the U.S.
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Lionel Messi has joined a very small group of athletes...
Lionel Messi has joined a very small group of athletes who have their own range of Adidas products, including David Beckham and Derrick Rose. The company just launched the Messi range of footwear and apparel, featuring a stylish “M” and a red-and-white color theme. The Argentinian football star will start ...
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Sugoi Performance Apparel has been chosen as the outfitter of...
Sugoi Performance Apparel has been chosen as the outfitter of participants in Ironman Triathlons in North America and Europe for the next three years. In addition to designing the official performance race apparel for events and the Ironman Executive Challenge for business leaders, Sugoi, a division of Dorel Industries, will ...
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Nike has announced that over the next five years, it...
Nike has announced that over the next five years, it will invest $50 million toward encouraging American schoolchildren to be more active, including through Let's Move!, the program spearheaded by First Lady Michelle Obama. Nike made the announcement at an event in Chicago attended by Obama and featuring athletes such ...
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Michael Jamieson has signed a deal to become an ambassador...
Michael Jamieson has signed a deal to become an ambassador of Speedo. As part of the agreement, the British Olympic swimmer will promote the brand in his hometown of Glasgow in the build-up to the 2014 Commonwealth Games.
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Allen Edmonds Shoe Corporation is putting out a line of...
Allen Edmonds Shoe Corporation is putting out a line of four signature golf shoes and related products named after Jack Nicklaus, the famous golfer
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Décathlon has signed a partnership agreement with a well-known French mountain...
Décathlon has signed a partnership agreement with a well-known French mountain bike champion, Pierre-Geoffroy Plantet, to enhance the image of its B'Twin brand of bicycle products and to provide technical advice for the future development of the top range of mountain bikes. Plantet is going to make a real contribution through ...
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David Beckham has agreed to become the first global ambassador...
David Beckham has agreed to become the first global ambassador for Chinese football. Under a deal with the Chinese Football Association, the charismatic former captain of the England team will visit China throughout the year to promote the sport domestically and globally, as he did in a way in the ...
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Airwalk has signed on Grander Larsen, a 22-year-old surfer born...
Airwalk has signed on Grander Larsen, a 22-year-old surfer born in Maui, to its pro team of sponsored athletes
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Lotto Sport Italia has extended until 2017 its sponsorship...
Lotto Sport Italia has extended until 2017 its sponsorship deal with a Spanish football team, El Deportivo de La Coruña
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Amer Sports has transferred 182,874 shares to the personnel involved...
Amer Sports has transferred 182,874 shares to the personnel involved in its restricted and performance plans, taking them from its own pool of treasury shares. This leaves Amer Sports with 545,979 shares, plus 12,125 more owned through Amer Sports International. Separately, Anssi Vanjoki and Ilkka Brotherus have been confirmed as ...
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Jack Wolfskin is promoting its vast range of children's...
Jack Wolfskin is promoting its vast range of children's outdoor clothing inFranceby becoming an official partner of the French Ski Schools (ESF) and of the first winter edition of the Teenag'Games. The ESF groups some 17,000 ski coaches at 250 ski schools throughout France. The Teenag'Games is a series of ...
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Warrior Sports, the team sports brand of New Balance, has...
Warrior Sports, the team sports brand of New Balance, has come out with a specific shoe for futsal
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Nike, Oakley and other sponsors have withdrawn their association with Oscar...
Nike, Oakley and other sponsors have withdrawn their association with Oscar Pistorius, the South African paralympic champion, pending the results of a judicial investigation into the murder of his girl friend, Reeva Steenkamp. An ad for Nike has been pulled out from Pistorius' own website, quoting the 26-year-old champion as saying: ...
