News and insights about brands in the sporting goods industry – Page 346
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News briefs
The Greek football team, which won the European championships in...
The Greek football team, which won the European championships in 2004 clad in Adidas shirts, is to switch to Nike from next month at the game against Lithuania. As part of the deal with the Hellenic Football Federation, for an undisclosed period, Nike is to outfit teams from the national ...
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As odd as this may sound, Rip Curl has partnered...
As odd as this may sound, Rip Curl has partnered with The Woolmark Company to produce a selection of wool garments for Mick Fanning, the former Australian surfing champion. The collection includes a Woolmark-certified merino wool poncho, designed to be worn as an overgarment, providing warmth and insulation before and ...
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Warrior Sports has signed a sponsorship deal with Danny Graham,...
Warrior Sports has signed a sponsorship deal with Danny Graham, striker of the Sunderland team
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Rapala's new Eco Wear Reflection jacket has won a Red...
Rapala's new Eco Wear Reflection jacket has won a Red Dot design award. First introduced in the market in 2011, the Finnish fishing equipment company's Eco Wear line of wading apparel uses a highly ecological process from DuPont. The line already got the Best New Product Award in the fishing apparel category ...
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Reebok has ended its partnership with the Miami rapper Rick...
Reebok has ended its partnership with the Miami rapper Rick Ross because of a controversial track in which he appeared to boast about drugging and raping a woman. Ross, a Grammy-nominated rapper who was a spokesman for the brand's Classics line of sneakers, denied that the lyric condoned rape and ...
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Speedo has signed up a French swim star, Florent Manaudou,...
Speedo has signed up a French swim star, Florent Manaudou, to become its brand ambassador in a new four-year deal. The 22-year-old swimmer won the 50-meter freestyle at the 2012 London Olympics. He is the younger brother of Laure Manaudou, a former Olympic gold medalist sponsored by Arena. Florent is ...
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News briefs
Nike Golf has taken over from Volvo as title sponsor...
Nike Golf has taken over from Volvo as title sponsor of the prestigious amateur Matchplay Championship in the U.K. After 18 years, the 2012 edition of the event saw the participation of more than 2,100 pairs and 1,300 golfers from 1,500 clubs. Running from June until next January, when the ...
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News briefs
Head Sport has granted a license for socks and underwear...
Head Sport has granted a license for socks and underwear to Dobotex, the Dutch specialty company for socks and other garments. The new partnership comes into effect from the beginning of next year and is set to cover all of Europe. Dobotex will develop a line of performance underwear and ...
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News briefs
More than seven million viewers have watched the presentation on...
More than seven million viewers have watched the presentation on YouTube of a new customized “hovercraft golfcart” commissioned for Bubba Watson by one of its new sponsors, Oakley. Developed by Neoteric, a small company in Indiana, the futuristic vehicle resembles a barefoot running shoe. It can be seen flying over ...
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Sport 2000 has officially started its involvement in the sponsoring...
Sport 2000 has officially started its involvement in the sponsoring of international ski sports by presenting its first ski designed for ski jumping. The initiative aims to raise brand awareness for the international retail network's banner. Sport 2000's sponsoring campaign will begin with the start of the next 2013-14 winter ...
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News briefs
Aqua Lung America of Vista, California is voluntarily recalling about...
Aqua Lung America of Vista, California is voluntarily recalling about 110,000 buoyancy compensators, used by scuba divers, due to a flaw that could prevent a diver from surfacing. The recall involves buoyancy compensators with SureLock II rubber handles attached to weight pockets, whose rubber handles can detach as divers are ...
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News briefs
Nike has caused a stir with an ad to mark...
Nike has caused a stir with an ad to mark Tiger Woods' return to shape, stating that “Winning takes care of everything.” The ad was released as Woods again became the world's top-ranked golf player last week but some consumers are unimpressed by the Nike statement, due to the player's ...
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Adidas has reportedly agreed to extend its sponsorship deal with...
Adidas has reportedly agreed to extend its sponsorship deal with the Nebraska Cornhuskers for five more years, spending a total of $15.5 million in fees and equipment
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Atlantic Multipower, the Hamburg-based brand of sports nutrition, has agreed...
Atlantic Multipower, the Hamburg-based brand of sports nutrition, has agreed to sponsor this year's edition of one of the world's most important cycling races, the Giro d'Italia, taking place from May 4-26. Through this investment, Multipower is diversifying its investments in different cycling categories: The sponsorship of Giro d'Italia comes ...
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Ecco has signed a sponsorship agreement with a Chinese golf...
Ecco has signed a sponsorship agreement with a Chinese golf champion, Wu Ashun. The son of a truck driver, he starred in basketball before he learned about golf. He will wear Ecco's hybrid golf shoes and sport the Danish company's logo on his shirts.
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CMD Ediciones Periodisticas, which already publishes a trade magazine and...
CMD Ediciones Periodisticas, which already publishes a trade magazine and a newswire for the Spanish market, has launched a consumer-oriented electronic magazine for runners
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Columbia, the American outdoor brand, has become a partner...
Columbia, the American outdoor brand, has become a partner of the Natural Games, a huge outdoor event in France. It will take place for the sixth time in Millau, for four days starting on 27 June. Previous editions of the event have been drawing up to 60,000 people, including many ...
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News briefs
Bluesign Technologies has announced what it defines as a “strategic...
Bluesign Technologies has announced what it defines as a “strategic partnership” with Nike Inc. to accelerate the supply of more sustainable chemistries and materials for the Nike group of brands. The agreement allows Nike's suppliers to access key Bluesign tools and data at a nominal cost. Without such an agreement, ...
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Arena has signed up a young Italian Olympic swimmer, Gregorio...
Arena has signed up a young Italian Olympic swimmer, Gregorio Paltrinieri, born on the island of Capri in 1999
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KWCC, a company based in Hong Kong, started this month...
KWCC, a company based in Hong Kong, started this month to manufacture and sell Adidas branded badminton hardware and accessories through its own global distribution network under a worldwide licensing agreement with the Three Stripes. KWCC hired new experienced engineers, product developers and salespeople in 2011 to boost its ...
