News and insights about brands in the sporting goods industry – Page 345
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News briefs
Spalding is to be the official apparel supplier to the...
Spalding is to be the official apparel supplier to the British Basketball League (BBL) for the next five years. As from the start of the 2013-2014 season, every BBL club will play in Spalding uniforms, ending the current individual arrangements. Ticket sales across the league rose by around 20 percent ...
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News briefs
Arena has secured the exclusive rights to outfit the German...
Arena has secured the exclusive rights to outfit the German swimming national team under the helm of the German swimming federation. The Italian company, which is celebrating its 40th anniversary, takes over in this role from the TYR brand. The new agreement was announced shortly before the national swim championships, ...
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News briefs
Oxbow is inviting consumers to discover the Waterman culture through...
Oxbow is inviting consumers to discover the Waterman culture through a contest giving them the right to follow the week-long exploits of three sponsored surfers on the Basque coast of France. The winner will take photos and videos of them, feeding contents into the social networks.
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Short stops
Kelme has signed an official sponsoring contract for four years...
Kelme has signed an official sponsoring contract for four years with a Spanish club, El Pozo Murcia F.S., regarded as one of the three best futsal clubs in the country
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News briefs
Speedo USA, now division of PVH Corp., has a new...
Speedo USA, now division of PVH Corp., has a new multi-year deal to be the exclusive swimwear licensee of Zumba Fitness. It will also launch an “Aqua Zumba by Speedo” collection in North America. The collection will include more than 20 unique pieces, from swimwear to aquatic accessories, footwear and ...
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News briefs
Nike SB is going to replace DC Shoes as the...
Nike SB is going to replace DC Shoes as the sponsor of the Street League of Skateboarding (SLS) and of the SLS World Tour for the next few years. The competition, which involves the 20 best skateboarding professionals, will be renamed SLS Nike SB World Tour. It will feature a ...
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News briefs
The German Federal Ministry responsible for families, elder people, women...
The German Federal Ministry responsible for families, elder people, women and young people has granted the so-called “Logib-D” award to Uvex, the manufacturer of sports helmets and goggles. The seal of quality is given by the ministry for successful efforts to create gender equality in salaries. Uvex accepted the ministry's ...
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News briefs
Head has set up a partnership with a German sports...
Head has set up a partnership with a German sports injury clinic, Arcus of Pforzheim. Members of Team Head in Germany can arrange individual appointments for preventive medical checkups at the clinic and, in case of injury, they can see specialists. An annual checkup is also included in the partnership ...
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News briefs
This month Polar issued a limited-edition sports watch with an...
This month Polar issued a limited-edition sports watch with an integrated GPS and various new functions to celebrate the 100th anniversary of the Tour de France. Featuring a bracelet whose color is inspired by the famous yellow jersey of the race, the RC3 Tour de France provides data on speed, ...
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News briefs
French people like running. According to a study by Kantar...
French people like running. According to a study by Kantar Media and Uniteam Active, conducted for a French bank, Caisse d'Epargne, around 5.9 million French people aged over 15 - 3.9 million men and 2 million women - run either regularly or occasionally. Of them, 1.5 million took part in ...
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News briefs
Starting next June, headgear will be banned in amateur boxing...
Starting next June, headgear will be banned in amateur boxing competitions to reduce concussions, as is already the case in professional matches. The International Boxing Association has decided on the ban following widespread publicity about head injuries in other games such as American football.
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News briefs
Volcom has announced that it wants to reach a series...
Volcom has announced that it wants to reach a series of environmental goals by 2016, eliminating PVC from its products and reducing carbon emissions, waste and water use by 25 percent. It will only sponsor sustainable surf events. The U.S.-based action sports firm will use the services of Steve Richardson, ...
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News briefs
Speedo has announced a Paralympian star, Matt Cowdrey, as its...
Speedo has announced a Paralympian star, Matt Cowdrey, as its latest brand ambassador. The Australian swimmer, 13 time Paralympic gold medallist and Australia's most successful Paralympian ever, wore Speedo swimwear throughout the London Paralympic Games, in 2012, where he won five gold medals, two silver and one bronze, adding to ...
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News briefs
Speedo USA, now a division of PVH Corp., has announced...
Speedo USA, now a division of PVH Corp., has announced that Cullen Jones has signed an agreement with the company through 2017. The American swimming star, who was formerly sponsored by Nike, won silver in the 50m Freestyle, gold in the 4x100m Medley Relay, and silver in the 4x100m Freestyle ...
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News briefs
Fila has signed a four-year sponsorship deal with World Archery....
Fila has signed a four-year sponsorship deal with World Archery. It will supply the official clothing worn by WA's judges, officials and other staff at various events including the World Cup and the World Championships for archery. The brand will have a noteworthy presence in the final of the World ...
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Short stops
Bollé will be a sponsor of the Australian Orica-Green-Edge cycling...
Bollé will be a sponsor of the Australian Orica-Green-Edge cycling team for two seasons
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News briefs
Ecco is launching the “Better Running Initiative,” an ongoing global...
Ecco is launching the “Better Running Initiative,” an ongoing global program through which runners participate in experiments and share ideas that should lead to the development of the brand's first user-generated shoe for spring/summer 2015. The “Better Running Lab” is made out of more than 100 active members with diverse ...
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News briefs
Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, has signed a sponsorship agreement with ÖLV, the Austrian track & field federation. The contract will run from now through the Olympic Games to be held in Rio de Janeiro in 2016. The Austrian team will show the ...
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News briefs
“Swing for the fences” is the tagline of a campaign...
“Swing for the fences” is the tagline of a campaign launched by the newly merged international baseball and softball federations in their bid to return to the Olympic program in 2020. The merger of the two federations into the World Baseball Softball Confederation (WBSC), which was ratified at the weekend, ...
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News briefs
Oakley has launched an integrated pan-European campaign featuring three motorsport...
Oakley has launched an integrated pan-European campaign featuring three motorsport icons: Fernando Alonso, Valentino Rossi and Sebastien Loeb. Carrying a “Change Perspective” tagline, the campaign will show Alonso as a road cyclist, Loeb as a helicopter pilot and Rossi as a rally driver. It will be rolled out across various ...
