News and insights about brands in the sporting goods industry – Page 345
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Short stops
Ian Poulter, the English golfer, will endorse Nikon's rangefinders...
Ian Poulter, the English golfer, will endorse Nikon's rangefinders
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News briefs
The German subsidiary of K-Swiss has informed its retail customers...
The German subsidiary of K-Swiss has informed its retail customers in Germany and Austria that the brand will no longer sell its line of running gear in those markets. The sales figures were declining last year, and reportedly looked no more promising for the current year. The key account managers ...
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Speedmax, Fischer's newest cross-country ski, has won one of this...
Speedmax, Fischer's newest cross-country ski, has won one of this year's prestigeous Red Dot design awards. A jury of 37 experts granted the prize to the Austrian ski company for the modern design which was put into the new Nordic skating ski. It is one of the few products that managed to ...
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Mikasa has extended its contract with Fina, the International swimming...
Mikasa has extended its contract with Fina, the International swimming federation, for the next four years. The Japanese company will supply the official balls for the water polo competitions organized by Fina, including the world championships that will be played in Barcelona next summer and in Kazán, Russia, next year.
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Confirming long-standing speculation, Nike has signed up as the new...
Confirming long-standing speculation, Nike has signed up as the new technical sponsor of the AS Roma football team, replacing Kappa from the 2014-15 playing season. The Italian first-division team had a contract with Kappa lasting until 2017, but it will be terminated ahead of time. Nike's contract, whose financial terms ...
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Wayne Webb is the newest professional bowler to have joined...
Wayne Webb is the newest professional bowler to have joined Brunswick's Pro Staff
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KWCC, a company based in Hong Kong, started this month...
KWCC, a company based in Hong Kong, started this month to manufacture and sell Adidas branded badminton hardware and accessories through its own global distribution network under a worldwide licensing agreement with the Three Stripes. KWCC hired new experienced engineers, product developers and salespeople in 2011 to boost its ...
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Arena has signed up a young Italian Olympic swimmer, Gregorio...
Arena has signed up a young Italian Olympic swimmer, Gregorio Paltrinieri, born on the island of Capri in 1999
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News briefs
Bluesign Technologies has announced what it defines as a “strategic...
Bluesign Technologies has announced what it defines as a “strategic partnership” with Nike Inc. to accelerate the supply of more sustainable chemistries and materials for the Nike group of brands. The agreement allows Nike's suppliers to access key Bluesign tools and data at a nominal cost. Without such an agreement, ...
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News briefs
Columbia, the American outdoor brand, has become a partner...
Columbia, the American outdoor brand, has become a partner of the Natural Games, a huge outdoor event in France. It will take place for the sixth time in Millau, for four days starting on 27 June. Previous editions of the event have been drawing up to 60,000 people, including many ...
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CMD Ediciones Periodisticas, which already publishes a trade magazine and...
CMD Ediciones Periodisticas, which already publishes a trade magazine and a newswire for the Spanish market, has launched a consumer-oriented electronic magazine for runners
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Ecco has signed a sponsorship agreement with a Chinese golf...
Ecco has signed a sponsorship agreement with a Chinese golf champion, Wu Ashun. The son of a truck driver, he starred in basketball before he learned about golf. He will wear Ecco's hybrid golf shoes and sport the Danish company's logo on his shirts.
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News briefs
Atlantic Multipower, the Hamburg-based brand of sports nutrition, has agreed...
Atlantic Multipower, the Hamburg-based brand of sports nutrition, has agreed to sponsor this year's edition of one of the world's most important cycling races, the Giro d'Italia, taking place from May 4-26. Through this investment, Multipower is diversifying its investments in different cycling categories: The sponsorship of Giro d'Italia comes ...
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Adidas has reportedly agreed to extend its sponsorship deal with...
Adidas has reportedly agreed to extend its sponsorship deal with the Nebraska Cornhuskers for five more years, spending a total of $15.5 million in fees and equipment
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News briefs
Nike has caused a stir with an ad to mark...
Nike has caused a stir with an ad to mark Tiger Woods' return to shape, stating that “Winning takes care of everything.” The ad was released as Woods again became the world's top-ranked golf player last week but some consumers are unimpressed by the Nike statement, due to the player's ...
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Aqua Lung America of Vista, California is voluntarily recalling about...
Aqua Lung America of Vista, California is voluntarily recalling about 110,000 buoyancy compensators, used by scuba divers, due to a flaw that could prevent a diver from surfacing. The recall involves buoyancy compensators with SureLock II rubber handles attached to weight pockets, whose rubber handles can detach as divers are ...
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Sport 2000 has officially started its involvement in the sponsoring...
Sport 2000 has officially started its involvement in the sponsoring of international ski sports by presenting its first ski designed for ski jumping. The initiative aims to raise brand awareness for the international retail network's banner. Sport 2000's sponsoring campaign will begin with the start of the next 2013-14 winter ...
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News briefs
Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earth). One hundred teams are expected ...
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News briefs
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,”...
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,” which is being presented at the Messner Mountain Museum at the Sigmundskron Castle near Bolzano/Bozen, Italy, from March 3 to Nov. 17, 2013. The Italian outdoor company aims at raising public awareness of environmental issues through the impactful images of glaciers melting ...
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News briefs
In cooperation with the fashion designer Diane von Furstenberg, Roxy...
In cooperation with the fashion designer Diane von Furstenberg, Roxy has developed a limited edition of beachwear for girls under the name “DVF loves Roxy” and the motto “follow your heart and dare.” The new line comprises bikinis, monokinis and boardshorts combining the eye-catching prints of Diane von Furstenberg and ...
