More about brands – Page 116
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News briefs
Lacoste releases a “circular” polo
Lacoste is introducing a Classic Fit polo shirt with 30 percent of the fabric coming from the cotton of polo shirts that the company has discarded for manufacturing flaws and that have never been put to market. The remaining 70 percent is virgin cotton. The weave of the Loop, as ...
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News briefs
Adidas plans to resume dividends
Adidas’ executive board has decided a resumption of the company’s dividend payments, subject to approval by the supervisory board and at the annual general meeting of May 12. The says its decision reflects a positive outlook for the current financial year and follows a series of financing measures: it recently ...
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News briefs
Puma announces long-term boot deal with Raphaël Varane
Puma has signed up Raphaël Varane on a long-term partnership agreement. The 27-year-old French defender for Real Madrid, who was previously sponsored by Nike, will wear the Puma Ultra football boots. Varane was a member of the French national team that won the 2018 FIFA World Cup in Russia.
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News briefs
Puma partners with Women Win to empower girls through sports
Puma has signed a long-term agreement with Women Win, an organization that uses sports to empower girls and women around the world. With the projects that will be supported directly by the German sports brand, Women Win will reach 5,000 girls and women, said Puma. In addition, as a core ...
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News briefs
Dragon launches eyewear for anglers
Dragon Eyewear is introducing a collection of sunglasses designed for anglers. The XP Fishing Collection – itself part of the XP Cross-Performance line – comprises four models and seven lens tints for deep-sea, in-shore, sunrise, or sunset fishing. The frames are made of an injection-molded thermoplastic that floats because it ...
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News briefs
Foot Locker’s capital spending will grow to $275m in 2021
Foot Locker’s board of directors has authorized capital investments of $275 million for this year, a big jump from the $155 million spent in 2020, when they were reduced to maintain liquidities in spite of the coronavirus pandemic. Foot Locker’ board has also decided to raise its quarterly dividend by ...
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News briefsVF Corp. allocates the proceeds from its Green Bond
VF Corp. has released its Green Bond Impact Report, in which it shows that the net proceeds of around €493 million from its inaugural Green Bond have been fully allocated to 13 of VF’s eligible sustainability projects worldwide, including 2 million trees planted, around 16,000 metric tons of CO² emissions ...
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News briefs
Macron partners with Italy’s unique footgolf federation
Macron is the new technical sponsor of Italy’s Lega Nazionale Footgolf (LNF), the network of footgolf associations in the country, which also claims to be the largest footgolf network in the world. Footgolf is a sport that combines, as the name suggests, football and golf, although it is more closely ...
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Article
Moncler’s annual sales down 12%, despite a good Q4
Moncler returned to growth in the fourth quarter, growing by 8 percent to €675.3 million, led by Asia and the Americas. On a constant-currency basis, they improved by 7 percent. The company benefited from the strong expansion of the Chinese market, growth in Korea and Japan, plus a robust e-commerce ...
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Short stops
MARKETING
+++ UEFA has announced TikTok as a new global sponsor of the UEFA Euro 2020 championship, the first partnership of a digital entertainment platform with the organizers of the European football tournament, which is set to take place this summer after being postponed due to the pandemic ++++++ Molten Corp. ...
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News briefsUA releases a running shoe with no outsole
Under Armour’s newest shoe, the UA Flow Velociti Wind, has eliminated the heaviest shoe component, the outsole, and substituted it with an “all-in-one cushioning system,” called the UA Flow midsole. According to the brand, this took three years of development by its Footwear Innovation Team in Portland, Oregon, and Dow ...
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Infographics & DataEarnings - 2020 Results Under Armour
This earnings briefing includes the highlights of the report results of 2020 and the Outlook 2021 from Under Armour
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News briefs
Adidas Golf signs up Brendan Lawlor
Adidas Golf has announced that Brendan Lawlor will join its roster of athletes. The Irish golfer is currently No. 4 in the World Rankings for Golfers with Disability (WR4GD). After forging a successful amateur career across both disability and able-bodied competitions, he became the first disabled golfer to compete in ...
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Article
New Balance will sponsor AS Roma, Castore in talks with Lazio and Napoli
After months of speculations about who would replace Nike as the kit supplier of AS Roma, the Italian football club has finally confirmed New Balance as its new sponsor, starting in July. The three-year deal between the Rome-based club and New Balance will start in the 2021/22 season, and will ...
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News briefs
Asics invests in soccer scouting platform
Asics Ventures Corp., the investment subsidiary of Asics Corp., has invested in Dreamstock, the operator of a soccer scouting platform that matches football players with clubs. Dreamstock, based in Tokyo, was founded in July 2017. The digital company supports the youth generation (ages 14-18) by providing matching services with professional ...
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News briefsPOC launches first bike helmet with independent, self-powered light source
More than a year after Swedish companies POC and Exeger unveiled a technology and an idea to develop, design and manufacture a helmet with self-powered lighting at the Rouleur Classic in London, POC has now unveiled the Omne Eternal bicycle helmet. Designed to increase the cyclist’s safety on the road, ...
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News briefs
VF’s Icebreaker has a new global president
Jan Van Mossevelde is VF Corp’s new global president for the Icebreaker brand. Succeeding Greg Smith, who has resigned, Van Mossevelde will be working out of the brand’s international head office in Auckland, New Zealand, while reporting to Martino Scabbia Guerrini, president of the EMEA region. The new position is ...
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Article
Garmin’s fitness and outdoor sales surge
Robust demand for advanced wearables and cycling products helped Garmin to post record results for the fourth quarter of 2020. The Swiss-based company, which also makes equipment for the aviation and automotive industries, reported that its total sales rose by 23 percent to $1,351 million for the 13 weeks to ...
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ArticleA game-changing foldable ski by Elan
Elan unveiled the world’s first foldable, high-performance, all-mountain ski on Feb. 1, the first day of the ISPO Munich Online show, where it got a prize as one of the ISPO Gold Award winners. Called the Elan Voyager, the ski can be easily disassembled and packed into a bag for ...
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News briefsVans launches a digital livestream channel
Vans has launched Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to a worldwide audience. The channel offers a live audio and video broadcast featuring DJ sets, radio shows, talks, workshops and musical performances across music, art, action sports and ...
