More about brands – Page 2
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News briefsOaxaca to sue Adidas, alleging misuse of traditional sandal design
Shoe manufacturer Adidas has collaborated with designer Willy Chavarría to create a sandal inspired by indigenous footwear, and the Mexican Minister of Culture has announced plans to file a lawsuit against them.
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Case StudyAsics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
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Case StudyOnitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
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Innovator PortraitTailored performance and sustainable innovation: how eVent Fabrics helps brands defy the elements
What does it take to build top-performing, sustainable apparel? A unique approach, agility and understanding of brand needs.
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News briefsNike and Special Olympics deepen collaboration with new partnership
The new agreement aims at expanding access to youth sports and improving training for Special Olympics’ Unified Sports coaches.
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News briefsGolden Goose opens in Milan and Dubai its first junior stores
The openings coincide with the launch of the new kids’ collection of sneakers, apparel, and accessories.
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News briefsAsics to transform facility in Japan into production hub for Onitsuka Tiger
The site also aims to become a dedicated innovation hub.
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ArticleEllesse returning to the US
Parent company Pentland has signed a licensing deal with a new entity.
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ArticleWFSGI: 'Physical Inactivity costs $300bn by 2030' - Industry steps up with unified action plan
The global sporting goods industry launched the first-ever Sporting Goods ”Physical Activity Impact Report: Moving the World Towards an Active Future”.
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OpinionThree years on – EU framework for the distribution of branded products, from an attorney’s perspective
The EU Commision’s revision of the framework, now three years old, has sought to meet the legal challenges of new online distribution models by imposing new vertical restrictions. Reactions in the private sector have been various.
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Infographics & DataSGI Sporting Goods Scorecard 2024
For those looking for revenue and profit benchmarks of the leading brands and retailers in the sporting goods industry, we bring you our 2024 Sporting Goods Industry Scorecard (Split by Apparel, Footwear, Equipment, and Diversified/Retail)
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News briefsNike partners with Faith Kipyegon on running footwear and apparel
Faith Kipyegon is the most decorated woman middle-distance athlete of all time.
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ArticleOnitsuka Tiger opens a store at London’s Covent Garden
It is the brand’s first Red Concept Store in Europe.
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ArticleSwedish ICIW grew 20% in 2024, aims for more European markets
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.
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ArticleSustainable footwear: Running shoes that leave no footprints
How can running shoes be more sustainable? For example, by switching to bio-based and recycled materials, offering repair services, and ultimately setting up a complete recycling system. These running shoes are on their way.
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C-Suite InterviewAsics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
Running is simple, accessible, and affordable, says Asics EMEA CEO Carsten Unbehaun. This is an important part of the truth. But why does Asics in particular achieve record sales year after year despite growing competition? Carsten Unbehaun, CEO Asics EMEA explains.
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ArticleTrump’s tariffs: Reactions from within the sporting goods industry and beyond
Few outside the US are happy with the new tariffs that President Donald Trump has just set.
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ArticleUS President Trump sets ‘reciprocal tariffs’
US tariffs on goods from Vietnam, where much sports manufacturing has moved from China, are more than doubling.
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ArticleBrash new brand of sports apparel rises in the US
XX-XY has taken a rare position in the world of CSR.
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ArticleHow Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
