News and insights about brands in the sporting goods industry – Page 7
-
News briefsNike opens a new store in Madrid
The store is located at walking distance from the Santiago Bernabéu stadium.
-
News briefsA1 Padel has a new official court
The company courts will now be installed for the purpose elsewhere in Spain.
-
News briefsSwiss brand On opens a store in Newport Beach
Measuring 530 square meters, It is the brand’s largest store in the US.
-
News briefsNike and SKIMS are teaming up
Nike has teamed up with Kim Kardashian’s brand to develop underwear, loungewear and shapewear for women.
-
News briefsNew Balance replaces Castore as Bayer Leverkusen kit sponsor
The new agreement, beginning with the 2025/26 season, will cover the men’s, women’s and youth teams.
-
News briefsArena agrees multi-year deal with the Italian Paralympic Swimming Federation
The collaboration is meant to strengthen the values of inclusion and accelerate the growth and development of the Paralympic movement.
-
ArticleLouis Vuitton also enters the Formula 1 world
The luxury brand has signed a 10-year agreement to place the brand at the heart of Formula 1.
-
News briefsMacron partners with South Africa's national cricket team
Macron has expanded its presence in the world of international cricket by signing a new technical partnership with Cricket South Africa.
-
News briefsKomodo’s new pickleball is green in every sense
Komodo Pickleball says its new Bioball eats away at “pickleball mountain” from two sides.
-
News briefsAsics EMEA appoints new head of Marketing, Merchandising and Product
Andreas Moll, Asics’ former Category Director of Running, takes over the role from Gary Raucher.
-
News briefsQuiksilver’s founder has died
The founder of Quiksilver, Alan Green, died of cancer on Jan. 14, we have learned from Surfer magazine and others. He was 77.
-
ArticleNike scores mixed feedback from NFL Super Bowl ad
Nike’s “You Can’t Win, So Win” ad during Super Bowl broadcast, did not land a decisive victory for the brand.
-
News briefsJack & Jones introduces its first skiwear collection
The initiative has been driven by the brand’s French subsidiary.
-
News briefsWilson introduces its first women’s-only tennis shoe
The new Intrigue Tour is designed to meet the specific requirements of the female athlete.
-
News briefsHoka opens up a pop-up in East London
Hoka, the Deckers running brand, opens up a convenience pop-up store with all running essentials in East London.
-
News briefsSkechers opens up first ever 7.500 performance store together with tech company
Skechers is revolutionizing its retail experience with its first Skechers Performance store, an immersive destination with half-courts where consumers can try out the latest innovative products from The Comfort Technology Company.
-
ArticleOne week in – Communication strategies for European brands facing US policy shifts
Communication can be a powerful tool for resilience, adaption and growth, says Chris Goddard.
-
News briefsLi-Ning named official partner of China’s Olympic sports teams and delegation
Li-Ning takes over the sponsorship from Anta, another major Chinese sportswear company.
-
ArticleBrazilian shoemakers hope Trump will help boost their sales to the US
As Donald Trump is sworn in as the 47th President of the US on Jan. 20, Brazilian shoemakers hope to benefit from a possible reduction in shipments of Chinese footwear to the world’s largest market in value in the wake of higher import duties.
-
ArticleMore evidence of pickleball’s rise outside the US
The annual growth rate (CAGR) of the sport is 9 percent per year from 2020 to 2030, our research shows.
