News and insights about brands in the sporting goods industry – Page 10
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News briefs"Crocs but tall": Now offering cowboy boots
Source: Crocs Crocs has kicked off “Croctober” with month-long festivities dedicated to the passionate, universal fan base proudly known as “Croc Nation.” This Croctober will feature one of the most requested Crocs footwear designs in the brand’s history – the Crocs Classic Cowboy Boot. “For years, the ...
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News briefsPuma enters fashion footwear collab
Source: Puma Puma x Coperni Puma has formed a new creative partnership with Coperni, a ready-to-wear and accessories brand hailing from Paris. It is the second-ever collaborator from the fashion space to create an original footwear design with the German sporting goods company. The partnership is set ...
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Infographics & DataAthletic footwear market 2022: Global revenue and market shares
Short on time, but want a summary of the global athletic footwear market sales and revenue in 2022? Our infographic has the numbers for 25 big names.
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News briefsBata India launches athleisure clothing line
Bata India is entering the athleisure clothing market by launching Power Acti-Wear, a new clothing range, part of its wider “Power” portfolio of products. The new versatile line comprises a range of T-shirts as well as shorts and tracks, featuring technologies like Qik-Dry, Acti-Vent, Acti-Stretch and Feather ...
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News briefsWintersteiger presents new products and services for skiing
Source: Wintersteiger Daniel Steininger, Managing Director of Wintersteiger Sports GmbH Wintersteiger was founded as a mechanical engineering company in Obernberg am Inn exactly 70 years ago. In addition to the sports business, the Austrian company has also been very successful in serving customers in the areas of ...
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News briefsDecathlon and NBA announce extended merchandise partnership
Decathlon and the National Basketball Association (NBA) have announced a multiyear expansion to their existing merchandising partnership, encompassing a more comprehensive offering of officially licensed NBA products in Africa, Asia, Europe, the Middle East and Latin America. Decathlon was named official NBA licensee in January 2021. The sporting goods retailer ...
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News briefsFanatics brings US collegiate fan merchandise to Europe
US apparel and collectibles powerhouse Fanatics has entered into a long-term agreement with Collegiate Licensing Company (CLC) to sell licensed fan merchandise in international markets. Fanatics will offer a wide range of products in the UK and beyond, including lifestyle apparel, hard goods and accessories. Under the agreement, Fanatics will ...
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News briefsBurton partners with HDry
According to Outdoor Retailer’s The Daily, Burton Snowboards has entered into a new partnership with HDry focused on expanding and advancing HDry’s direct 3D membrane lamination technology for waterproofing outdoor products. The HDry membrane is 100 percent PFAS-free and is manufactured without PTFE. It is also Oeko-Tex Standard 100 certified ...
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ArticlePuma ambassadors celebrate 75 years of sports history
Puma and some of its world-class ambassadors gathered at the company’s headquarters in Herzogenaurach, Germany, to share some of their most memorable moments in sports history over the past 75 years and celebrate the company’s anniversary. “I think along all these 75 years, one thing which has not changed at ...
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News briefsAston Villa might terminate its partnership with Castore
Aston Villa is looking into options to cut its partnership with kit supplier Castore short, according to reports by The Telegraph, after players complained about the sportswear brand’s jerseys retaining sweat and affecting performance. Aston Villa and Castore debuted their partnership in the 2022/23 season when Castore succeeded Kappa as ...
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News briefsPuma calls on ambassadors to form the “Class of 23”
Puma, which was founded 75 years ago in 1948, has launched a beanie campaign called “Class of 23” to unite ambassadors from around the world who represent the close-knit Puma family. Each talent, from Neymar Jr. and Pamela Reif to Gianmarco Tamberi and Winnie Harlow, was captured in their own ...
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News briefsAuthentic makes official WeChat debut
Authentic Brands Group has officially joined WeChat, the leading social media app in China with more than 1.6 billion active users around the world. The launch is part of a targeted strategy to expand Authentic’s corporate presence and drive the growth of its brand portfolio in the region. Through its ...
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Infographics & DataSGI Sporting Goods Scorecard Q2 2023
How did Apparel, Footwear, Equipment and Retail perform in the second quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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News briefsMunich basketball league team pioneers new LED floor
BMW Park, the arena in Munich, Germany, and home to the FC Bayern Basketball club, has had a giant LED display installed in the form of a glass playing floor. Never before has such a floor been used for competition in the German Basketball League (BBL), although one was used ...
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News briefsGoldwin, The North Face and others with protein product launch
The first items to be mass-produced with so-called Brewed Protein are hitting the market this autumn. As reported in June of this year, the Japanese biotech start-up Spiber has been working on what it calls its Biosphere Circulation Program, which ferments bio-based and biodegradable textiles and agricultural waste to yield ...
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News briefs“Take me out to the view screen”
Major League Baseball (MLB) has streamed its first regular season game – the Los Angeles Angels vs. the Tampa Bay Rays at Tropicana Field, Tampa – through its interactive, virtual ballpark. Spectators anywhere in the world with an internet connection could watch the game in three dimensions, from unprecedented vantage ...
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News briefsXtep announces brand strategy upgrade and international store opening support initiatives
Chinese sportswear company Xtep has announced its brand strategy upgrade of “World-class Running Shoes of China Xtep.” Marking a new chapter in innovation, the company launched the latest additions to its 160X running shoe series – the 160X 5.0 PRO and 160X 5.0 models. The new 160X running shoes adopt ...
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SponsoredSympatex closes loops in the outdoor industry – Join in!
The outdoor industry is being called upon to drastically reduce its carbon footprint. Sympatex shows which adjustments can already be made today.
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News briefsPuma to sponsor Dux
Puma has signed a two-season deal to become the technical supplier for Dux Gaming, according to Esports Insider and Tradesport. Dux operates in both sports and e-sports, in the latter case competing in FIFA (EA Sports FC), NBA 2K and Formula One. In addition to such e-sports teams, Puma will ...
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ArticleSkier Eileen Gu presents Bosideng's weightless down innovations in Milan
Chinese down jacket manufacturer Bosideng showcased its latest “Weightless Down Jacket” technology at a runway show during Milan Fashion Week at La Vigna di Leonardo. While Bosideng drew inspiration from the Italian Renaissance and the architecture of La Vigna di Leonardo, the featured collection was focused on ...
