News and insights about brands in the sporting goods industry – Page 6
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News briefsEssilorLuxottica secures Moncler eyewear license
EssilorLuxottica and Moncler have announced the signature of an exclusive licensing agreement for the design, production and global distribution of Moncler-branded eyewear, including eyeglasses and sunglasses. The agreement will be in effect from January 2024 until December 2028 with an automatic renewal option for five more years, and the first ...
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News briefsNike and Football Australia announce 10-year contract extension
Nike and Football Australia have announced a ten-year partnership extension to push their relationship into a third decade. Football Australia, headquartered in Sydney, is Australia’s governing body of association football, futsal and beach soccer. Nike will continue to be the official apparel partner for all Australian national teams, including the ...
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News briefsJ.Lindeberg introduces its first golf shoe range
Swedish sports and fashion brand J.Lindeberg is launching the new Vent 500, the company’s inaugural golf shoe range. The Vent 500 features a water-resistant upper and taped seams for waterproof integrity. The new lightweight golf shoe also boasts a TPU outsole for optimal traction and an Ortholite insole for enhanced ...
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News briefsNew zipper from YKK designed for recycling compatibility
YKK has launched a new water-repellent zipper designed to work in circular systems. The DynaPel zipper uses GTT Empel technology to eliminate the need for a polyurethane (PU) film and is thus designed to be compatible with garment recycling systems. Conventional chemical and mechanical garment recycling systems cannot process the ...
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News briefsFoot Locker announces new partnership with NBA
The American National Basketball Association (NBA) and Foot Locker have announced a multi-year partnership, making the footwear and apparel retailer an official league marketing partner in the US. The NBA and Foot Locker have a longstanding tradition of celebrating the culture, passion, and excitement of the game, with a partnership ...
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News briefsBritish brand launches modesty athletic wear range
London based brand Lanuuk, which has previously specialized in modesty swimwear – be it for cultural, religious, medical or body conscious reasons – has launched its first athletic collection. The capsule is designed with modesty and ease of movement in mind, with a focus on creating easy-to-wear styles in flattering ...
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News briefsHoudini’s new line encourages consumers to “do more with less”
Houdini’s newly unveiled Fall/Winter 2024 collection once again reinforces its founding principle for doing more with less, and its commitment to circularity. Highlights from the season include the Moonwalk collection – a lightweight, technical hybrid fleece collection – and the expanded Dunfri (Swedish for “down-free”) insulated line. The hybrid construction ...
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News briefsAllied Feather + Down bringing its down apparel to European market
Allied Feather + Down (AF+D) and MN Inter-Fashion – manufacturers of high-performance luxury outerwear – are expanding the availability of Allied Feather + Down outerwear collection into the European market. Source: Allied Feather + Down The Snowfield bulky down jacket in icicle Originally released only in ...
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News briefsNew name for Rentle, expansion into resale
Finnish retail rental specialist Rentle, which lists Decathlon, Rab and Scandinavian Outdoor, amongst others, as customers, has changed its name to Twice Commerce. The name reflects the platform’s expansion from purely rental into resale. There will be no change in the rental platform, but brands can now benefit from the ...
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News briefsTiger Woods team rounds out the TGL six
Tiger Woods will be fielding a golf team come January, according to Front Office Sports. Along with David Blitzer, who has stakes in a variety of professional sports clubs in the US and Europe, Woods is founding a franchise – the last of six – in the new TGL league, ...
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News briefsDynastar celebrates 60 years with sustainable Hybrid Core 2.0 ski construction
Dynastar celebrates its 60th anniversary in 2023. The French brand, which is part of the Rossignol Group, has set itself the goal of continuing to lead the way in high-end ski performance while carving a more sustainable path forward for itself and for the ski industry. Part of this strategy ...
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News briefsOn presents apparel collection made from carbon emissions
Source: On Pace Tank The release of the new Pace Collection is a significant moment in Swiss sportswear brand On’s journey to move away from petroleum-based resources after creating a new material called CleanCloud, made using carbon emissions as a raw material. With CleanCloud, On aims to ...
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News briefsNew sustainable Lycra fiber
The Lycra Company announced the launch of the new Lycra FiT400 fiber for knits, which helps set the stage for circularity, a key priority for the company. Lycra’s latest EcoMade offering is a bicomponent fiber engineered to optimize the performance and comfort of knits. According to the company, it delivers ...
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News briefsPuma introduces mismatched Gremlins shoe
Puma has announced an exclusive collaboration with Warner Bros. Discovery Global Consumer Products, bringing fans the Puma x Gremlins Hoops Capsule Collection featuring Gizmo and Gremlins leader Stripe from the classic 1984 Warner Bros. film. The mismatched pair of shoes features Gizmo on one side and Stripe on the other, ...
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News briefsH&M Move releases lower-cost performance range for snow sports
The sportswear brand of fashion retailer H&M – H&M Move – has released a lower price point performance range, the Snow Collection. The multifunctional technical apparel is designed to “help more people find a route to the snow in 2023 and beyond.” Source: H&M Move “By ...
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News briefsZwift introduces new e-sports competition
After losing the hosting of the Esports World Championships to competitor MyWhoosh, Zwift has announced that it will host the “largest cycling e-sports event ever held”: the “Zwift Games,” a new multi-format competition open to the entire cycling esports community. The Zwift Games are designed to give every cyclist the ...
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News briefsUEFA selects Kipsta footballs for Europa League and Europa Conference League
Kipsta, the Decathlon Group’s brand for all team sports, will provide the balls for the UEFA Europa League and the UEFA Europa Conference League from the 2024-2025 season. The agreement is valid for three years. From Portugal to Azerbaijan, from the Faroe Islands to Turkey, official match balls designed and ...
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News briefsReebok adds world champ boxer to its roster
As part of its strategy to reclaim its position in sports culture, Reebok has announced a new sponsorship deal with world champion boxer Shakur Stevenson. The partnership centers around “Move Like Shakur”, a collection of footwear, apparel and accessories for the gym, home and more. The custom boxing boots for ...
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ArticleThe Footwear Collective seeks to drive industry’s transformation towards circularity
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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News briefsAdidas Original by Wales Bonner an exploration of archival looks
The latest release from Adidas Originals continues its collaborative partnership with Wales Bonner. As with other collaborations between the sporting brand and designer Grace Wales Bonner, the collection is an ongoing “exploration of athletic codes.” Source: Adidas The apparel reimagines Adidas’ sporting legacy of the 70s ...
