News and insights about brands in the sporting goods industry – Page 6
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News briefsSpeedo unveils hybrid short designed for use on land and in water
The new versatile Lookout Short adapts to every activity in any environment.
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News briefsPentland Brands becomes the first ever sponsor of TNT Sports channel
Six of the company’s brands will showcase through TV, on-demand and social media across the entire TNT Sports portfolio.
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ArticleTrump’s tariffs: Reactions from within the sporting goods industry and beyond
Few outside the US are happy with the new tariffs that President Donald Trump has just set.
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ArticleUS President Trump sets ‘reciprocal tariffs’
US tariffs on goods from Vietnam, where much sports manufacturing has moved from China, are more than doubling.
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News briefsMizuno partners with Superbike World Championship
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
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News briefsAdidas Originals Golf returns to the links
Gazelle, Superstar and Samba are back on the golf course as Adidas Originals return to the scene.
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ArticlePerfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
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ArticleBrash new brand of sports apparel rises in the US
XX-XY has taken a rare position in the world of CSR.
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ArticleAdidas and Inuteq keep F1 drivers cool with tech filled garments
Together, Adidas and Inuteq have created a jacket and a vest that double the impact of just wearing a cooling vest.
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ArticleAdidas and Bundesliga back in official matchball partnership
After eight seasons, Adidas footballs will return to the pitches of the Bundesliga and Bundesliga 2.
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ArticleHow Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
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News briefsReebok’s SVP of Global Product has left the company
Portia Blunt has resigned to focus on her new lifestyle and fashion brand, Bee Blunt.
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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News briefsSaucony launches “Run as One” global campaign
The new campaign celebrates running as a collective experience that transcends physical activity and intersects with culture.
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News briefsK-Way celebrates its 60th anniversary with global exhibition
The event showcases everyday objects through art and design.
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ArticleHead introduces reusable and recyclable skis
The Head Renew skis can be dismantled into their individual parts at the end of their service life.
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News briefsAdidas and England Squash agree new partnership
The deal saw Adidas become the official clothing and shoe partner of the governing body.
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ArticleA balancing act for the industry – WFSGI and McKinsey report of 2025
The report identifies physical inactivity as a market with potential for sporting goods companies.
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News briefsLululemon announces Lewis Hamilton as a new brand ambassador
The seven-time F1 world champion is also internationally admired as a style leader.
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ArticleNew US, European licensing deals for Reebok
Galaxy will be handling the US alone but the UK and Europe through a joint venture.
