All articles by Mattias Björklund – Page 23
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C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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News briefsSaucony sales makes Xtep Intl. to update it's Q3
The Chinese sports brand, which owns the Chinese rights to Saucony, K-Swiss, and Merrell, updated its Q3 numbers after seeing sales rise.
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News briefsHummel partners with fashion brand for new national jersey
The Danish fashion brand Halo, in collaboration with Hummel, has designed a new national team jersey.
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News briefsK2 Sports Europe GmbH is renamed EOC Europe GmbH
K2 Sports Europe GmbH has announced that it is officially renamed EOC Europe GmbH.
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ArticleLululemon partners with Fanatics and NHL
Lululemon has, for the first time, in partnership with Fanatics, made the official apparel collection for NHL.
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News briefsAnother American ski resort acquired by a company
Another American ski resort has been acquired by a company and the trend of corporate ski mountain takeovers continues.
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News briefsPuma makes its biggest basketball investment in 10 years
Featuring their biggest NBA and WBA athletes, Puma releases its largest basketball campaign for a decade.
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ArticleCisalfa Group reports increased revenues for 2023/24
Cisalfa Group announces 2023/2024 financial results with revenues increased to over €700 million.
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News briefsNike extends sponsorship deal with NBA, WNBA
Nike has secured a 12-year sponsorship deal with NBA and WNBA.
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News briefsGhost has raised $40 million in funding
Ghost has raised $40 million in Series C funding led by L Catterton.
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News briefsMacron becomes new sportswear partner of USA Rugby
Italian manufacturer Macron parters with USA Rugby, the body that governs and manages rugby in the United States.
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News briefsNew member of the SFIA Board of Directors elected
The Sports & Fitness Industry Association (SFIA) has elected a new Chairman of the SFIA Board of Directors.
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News briefsAdidas fitness accessories will be distributed in the US by US Weight
Escalade, Incorporated, the official US distributor of Adidas fitness accessories, has announced a new partnership for its US Weight subsidiary.
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News briefsMathieu Sidokpohou is new at Adidas Executive Board
Mathieu Sidokpohou succeeds Arthur Hoeld. The former Executive Board member responsible for global sales will not extend his mandate beyond March 31, 2026.
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News briefsNike aims for stronger return to the outdoor business with a renewed focus on ACG
As Nike revisits its opportunity in the outdoor space to reinvigorate growth, Angela Dong, Nike’s top executive in Greater China, has reportedly been tasked with overseeing its outdoor sub-brand, All Conditions Gear.
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News briefsBauer Hockey teams up with Atobi
After partnerships with clients like Nike, Asics and Intersport, Danish company Atobi has partnered with hockey brand Bauer to boost wholesale business and strengthen the Bauer community.
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News briefsAuthentic Brands Group and Saks Global launch new luxury platform
Authentic Brands Group and Saks Global are partnering to create a new joint venture called Authentic Luxury Group (ALG).
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ArticleHead is the number one tennis racquet choice in Europe
Data shows that in seven out of eight key European countries, Head racquets are the first choice of players H1 2024.
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ArticleMulti-year partnership between Foot Locker and the Chicago Bulls
Foot Locker has announced a multi-year partnership with the Chicago Bulls leading up to the 2024-25 NBA season.
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News briefsSuper Retail Group hires former Amazon director
Kate Burleigh, a former regional manager at Amazon, is the new non-executive director at Super Retail Group.
