News and insights about brands in the sporting goods industry – Page 9
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SponsoredHow the GORE-TEX brand wants to extend the life of its products
Our interview explores Gore’s commitment to extending product life, consumer education campaigns, and the newly launched GORE-TEX Gear Tour.
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News briefsSailGP teams up with Mover to create plastic-free technical sportswear
Global sail racing league SailGP has announced a collaboration with Swiss sportswear firm Mover, a pioneer in 100 percent plastic-free apparel, to create “the world’s first plastic-free technical sportswear.” The collaboration sees the release of a capsule collection of six items, including T-shirts, polos and fleece hoodies, all crafted from ...
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News briefsPuma announces new partnerships with CONMEBOL and CAF
Puma has announced a partnership with the South American Football Confederation (CONMEBOL) for all club and national team matches for the next three years, starting from the 2024 season. Founded in 1916, CONMEBOL is the oldest continental football federation. Puma will sponsor major tournaments across Latin America like the Copa ...
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ArticleStereo Skis partners with Aamodt, adds FIS-certified comp skis
Source: Stereo Skis Kjetil André Aamodt and Jens-Martin Johnsrud Norwegian ski brand Stereo Skis is partnering with Norwegian ski racing legend Kjetil André Aamodt, who will serve as an ambassador and collaborator in the development of the brand’s first FIS-certified ski collection. Aamodt – the world’s most ...
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News briefsSerena Williams first athlete to receive Fashion Icon award
Serena Williams is receiving the Fashion Icon award at the 2023 CFDA Fashion Awards presented by Amazon Fashion. The tennis champion is the first athlete to receive this award. Williams, who smashed countless records during her career, is also an entrepreneur, philanthropist and designer. Her lifelong passion for design led ...
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ArticleFrance’s Ligue 1 eyeing the US
Ligue 1, the top football league in France, could be mulling over regular-season matches in the US, according to Front Office Sports. The league receives an annual $85 million for the foreign broadcast rights of its matches, but that contract (with BeIN Sports) is coming to an end. The league ...
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ArticleFour brands present ski boots with Boa Fit System
Source: Tom Klocker / Boa Boa® Technology, inventor of the Boa® Fit System, has joined forces with Salomon, Atomic, Fischer and K2 to launch the first Boa-powered ski boots. One of Austria’s most successful ski racers, Benjamin Raich, was instrumental in developing the system as a test ...
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News briefsA tennis-to-pickleball pipeline?
The pickleball brand Selkirk has signed an endorsement deal with Jack Sock, as we have learned from The Dink and Selkirk itself. At the peak of his career, Sock was the number-eight singles (2017) and number-two (2018) doubles player on the ATP Tour. He will be endorsing the Luxx line ...
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News briefsNolt and Etoile Noire de Strasbourg launch eco-friendly hockey kit
French equipment maker Nolt is joining forces with ice hockey club Etoile Noire de Strasbourg during the 2023/24 season to introduce a new eco-friendly ice hockey kit entirely made from recycled polyester. Each jersey is made from 15 recycled plastic bottles. Nolt stands for “Nothing is lost.” Nolt was founded ...
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News briefsFrench start-up launches recycled, repairable rugby ball
After launching an eco-friendly football last year, French start-up Vista has introduced its first recycled and repairable rugby ball. Using recovered seat coverings from cars and planes, the percentage of plastic in Vista’s balls is reduced by 50 percent, claims the company. The fact that the balls can be repaired ...
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News briefsArena launches breast cancer awareness collection
Source: Arena Arena has unveiled the 2023 Breast Cancer Awareness Collection benefiting the Keep A Breast foundation. The collection is launching concurrently with Breast Cancer Awareness Month to highlight the importance of early detection and access to timely, quality treatment and to support breast cancer survivors. 50 ...
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News briefsNike’s virtual shoe goes real-life
Nike’s digital member platform .SWOOSH is launching its first-ever real sneaker, designed exclusively for its members: The Air Force 1 Low TINAJ (“this is not a jpg”). According to the .SWOOSH blog, customers must have uncovered one or more OF1 boxes by Oct. 16 to enjoy exclusive access to the ...
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News briefsColmar celebrates 100 years
Colmar is celebrating its 100th anniversary this year with a series of initiatives. The outerwear label has released a short documentary that looks back at some of its creations over the past 100 years, including the skiwear worn by the Italian national ski team in the 1950s. On the heels ...
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News briefs"Crocs but tall": Now offering cowboy boots
Source: Crocs Crocs has kicked off “Croctober” with month-long festivities dedicated to the passionate, universal fan base proudly known as “Croc Nation.” This Croctober will feature one of the most requested Crocs footwear designs in the brand’s history – the Crocs Classic Cowboy Boot. “For years, the ...
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News briefsPuma enters fashion footwear collab
Source: Puma Puma x Coperni Puma has formed a new creative partnership with Coperni, a ready-to-wear and accessories brand hailing from Paris. It is the second-ever collaborator from the fashion space to create an original footwear design with the German sporting goods company. The partnership is set ...
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Infographics & DataAthletic footwear market 2022: Global revenue and market shares
Short on time, but want a summary of the global athletic footwear market sales and revenue in 2022? Our infographic has the numbers for 25 big names.
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News briefsBata India launches athleisure clothing line
Bata India is entering the athleisure clothing market by launching Power Acti-Wear, a new clothing range, part of its wider “Power” portfolio of products. The new versatile line comprises a range of T-shirts as well as shorts and tracks, featuring technologies like Qik-Dry, Acti-Vent, Acti-Stretch and Feather ...
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News briefsWintersteiger presents new products and services for skiing
Source: Wintersteiger Daniel Steininger, Managing Director of Wintersteiger Sports GmbH Wintersteiger was founded as a mechanical engineering company in Obernberg am Inn exactly 70 years ago. In addition to the sports business, the Austrian company has also been very successful in serving customers in the areas of ...
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News briefsDecathlon and NBA announce extended merchandise partnership
Decathlon and the National Basketball Association (NBA) have announced a multiyear expansion to their existing merchandising partnership, encompassing a more comprehensive offering of officially licensed NBA products in Africa, Asia, Europe, the Middle East and Latin America. Decathlon was named official NBA licensee in January 2021. The sporting goods retailer ...
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News briefsFanatics brings US collegiate fan merchandise to Europe
US apparel and collectibles powerhouse Fanatics has entered into a long-term agreement with Collegiate Licensing Company (CLC) to sell licensed fan merchandise in international markets. Fanatics will offer a wide range of products in the UK and beyond, including lifestyle apparel, hard goods and accessories. Under the agreement, Fanatics will ...
