News and insights about brands in the sporting goods industry – Page 4
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ArticleWhy sports brands are investing in critical infrastructure
Sports infrastructure is not only a foundation of physical activity, health equity and community, but the future of the sports industry itself.
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ArticleWFSGI: 'Physical Inactivity costs $300bn by 2030' - Industry steps up with unified action plan
The global sporting goods industry launched the first-ever Sporting Goods ”Physical Activity Impact Report: Moving the World Towards an Active Future”.
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News briefsHead to launch first-ever tennis shoe with Boa
Shoes and boots for running, biking, snowboarding, and more. But here is the first-ever Head shoe with Boa wrap for tennis.
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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News briefsBVB and Puma extend their partnership
Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
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News briefsFirst shots of Stella McCartney´s eco shoes with Balena Science
“It’s a closed-loop production, so it ensures completely zero waste. It is mind-blowing,” McCartney said about the release.
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News briefsTime’s 2025 influential companies list names On
People recognize the Swiss sportswear brand for its global influence, innovation, and continued growth in performance and design.
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News briefsMacron extends Wrexham partnership
Another football sponsorship deal for the Italian company that has grown its turnover to €223.6 million in 2024.
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OpinionThree years on – EU framework for the distribution of branded products, from an attorney’s perspective
The EU Commision’s revision of the framework, now three years old, has sought to meet the legal challenges of new online distribution models by imposing new vertical restrictions. Reactions in the private sector have been various.
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Infographics & DataSGI Sporting Goods Scorecard 2024
For those looking for revenue and profit benchmarks of the leading brands and retailers in the sporting goods industry, we bring you our 2024 Sporting Goods Industry Scorecard (Split by Apparel, Footwear, Equipment, and Diversified/Retail)
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News briefsAdidas and Juventus FC unveil new ten-year deal
The collaboration began in the 2015/2016 season.
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News briefsCoats Footwear launches Insole Solutions portfolio
The new eco-conscious range is designed for high-performance applications.
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News briefsNike partners with Faith Kipyegon on running footwear and apparel
Faith Kipyegon is the most decorated woman middle-distance athlete of all time.
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ArticleFirst J.Lindeberg womens fashion collection ever to be released in 2026
To celebrate 30 years of collections, J.Lindeberg is introducing “A Day in the Lifestyle” and its first Women’s Wear SS26 collection.
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ArticleFootjoy celebrates 80 consecutive years
The golf shoe company celebrates by producing exclusive models available directly to consumers all around the world.
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ArticleOnitsuka Tiger opens a store at London’s Covent Garden
It is the brand’s first Red Concept Store in Europe.
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News briefsThe export of French footwear went down 4% in Q1
Revenues from footwear retailers in France were up by 1.4 percent on a comparable basis, on the other hand.
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News briefsJoma announces Brentford FC kit deal
Joma will succeed Umbro as the club’s kit supplier from 2025/26.
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ArticleOakley: ‘We see a stronger interest from younger consumers’
Oakley’s Harry Cockburn discusses the brand’s growth across apparel, snow sports and lifestyle, focusing on innovation, athlete collaborations and market expansion.
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News briefsCole Haan partners with Catapult to launch performance apparel
The golf apparel line will debut globally in spring 2026, with racket sports and performance lifestyle collections to follow.
